British Broadcasting Corporation Race Equality Scheme
Overview of the BBC Trust
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- BBC Trust objectives
- The BBC Agreement
- Overview of digital switchover (i)
- BBC objectives relating to the Digital Switchover Help Scheme
Overview of the BBC TrustThe BBC Trust is the governing body of the BBC. The Trust is here to make sure the public who own and pay for the BBC get the best out of the BBC. The Trust sets the strategy for the BBC and hold the Executive to account. The Trust’s work includes deciding whether or not to allow the BBC to launch a new service or significantly change an existing one; reviewing the performance of the BBC’s services and setting the BBC’s complaints framework. When carrying out these activities the Trust takes into account the views and needs of audience groups in their full diversity. The Trust does this by commissioning new and reviewing existing audience research, carrying out consultations, drawing on the work and insight of the Audience Councils and holding public and stakeholder meetings. Preparing for this revised version of the Race Equality Scheme involved a combination of monitoring the information collected, reviewing and assessing performance and evidence gathered over the last three years and internal and external stakeholder involvement. The following set of objectives and actions have been developed based on the insight this activity has provided. BBC Trust objectivesObjective 1 We will operate in a way that means that anyone can have their say and contribute to our work. Our processes will be accessible and we will tackle the barriers for audiences wanting to engage with us. Objective 2 We will be proactive in reaching audiences, including minorities and the seldom heard. Objective 3 In our work we will carefully consider the full range of contributions and evidence so that our decisions are fair, independent and impartial and do not discriminate against any audience groups. To further this we will take action to address key issues that have emerged, so that, where appropriate and necessary, we and the BBC Executive deliver change in the interests of all audiences. Objective 4 We will share our findings and conclusions in a way which is accessible, open and transparent. Supporting each of these objectives is a list of specific actions. Examples of some of these are: Where practical and/or possible we will hold meetings with audiences in locations which will be attended by a fair representation of people from different ethnic/cultural backgrounds - unless the meeting is specifically targeted at one particular group The Trust will proactively encourage and work to ensure that there aren’t any barriers for people from different ethnic/cultural backgrounds to become members of the Audience Councils, so that as far as possible they reflect the diversity of society they represent. An Equality Impact Assessment will be conducted prior to us commencing any new policy/project/review which is carried out as part of a public function. Where possible use alternative and more tailored methods for reaching those people from different ethnic/cultural backgrounds who do not routinely participate or are unable to participate in our online consultations. The BBC AgreementIn addition to the Royal Charter, the BBC has entered into a Framework Agreement with the Secretary of State for Culture, Media and Sport. This Agreement deals with a number of the BBC’s public functions, including: 1 Digital switchover, including the Digital Switchover Help Scheme, and 2 Some others – in particular, access to UK public services
The BBC and Digital UK are fully committed to making sure that the communications needs of people from a wide range of cultural and ethnic communities are listened to and properly considered in the planning, implementation and review of digital switchover rollout. The BBC and Digital UK have worked together to develop this Race Equality Scheme and over the last three years have put into place systematic processes for assessing the communications and information needs of diverse communities and for monitoring progress in meeting those needs. To help ensure that everyone can switch more easily to digital TV, the BBC will manage a Help Scheme for people who need it most, focused on providing practical assistance and support for people aged 75 years and over, people who receive Disability Living Allowance, Attendance Allowance and other qualifying benefits, and people who are registered as blind or partially sighted. The BBC has set up a subsidiary, Digital Switchover Help Scheme Ltd (DSHS Ltd), to deliver this function.
2 To ensure that Help Scheme public information is appropriate, sensitive and accessible for people from all ethnic and cultural groups e.g. face to face contact, printed materials and broadcast media. 3 To involve and consult with eligible people and their representative bodies from all ethnic and cultural groups in the delivery and development of the Help Scheme. 4 To gather and use information effectively in order to monitor and assess the impact of current and planned operational processes, policies and practices on people from all ethnic and cultural groups. 5 To ensure effective internal monitoring and evaluation of the Help Scheme Race Equality Scheme outcomes. 6 To ensure that DSHS providers are promoting race equality through their responsibilities under contract. 7 To ensure that the Help Scheme is feeding into, and learning from best practice. Supporting each of these objectives is a list of specific actions. Example of some of these are: Providing accessible information Involving people using the Help Scheme to inform the development delivery of the help Scheme Monitoring the performance of contractors against their duties to promote gender equality Conducting Equality Impact Assessments to inform operational processes, policies or practices Download 0.85 Mb. Share with your friends:
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