Business Industry Analysis Ford Motor Co. Industry analysis Prepared By



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In line with the common theme at Ford Motor Company, innovation is a paramount part of the organization and is evident in daily operations. An excerpt from a recent article in the Sydney Morning Herald sheds some light on an iconic Ford Motor Company product and its ride into the technology age. “The halo car long known for raw horsepower will be offered in Australia with a suite of tech and performance programs aimed at making it more tailored to individual driver needs. Unlike the original Mustang launched 50 years ago, the sixth-generation model due to be introduced locally in 2015 will come standard with a launch control system (on Mustang GT) and four different driving modes, among other functions. “While Mustang unquestionably has always been about the ride, we can now do a lot of cool things with technology to let the true personality of the car come through the driver’s fingers and backside,” said the chief engineer for the Mustang, Dave Pericak.“Everything we added to Mustang is designed to let its drivers personalise the car to their tastes and wants to get the most out of it. ”Headlining the list of features is Ford’s newly-developed stability control system that provides improved performance on high-traction surfaces. Ford’s so-called Curve Control system will help to slow the car if the driver goes into a corner with too much speed. Ford has confirmed the Mustang will inherit the MyKey system already fitted to the Fiesta ST, enabling parents to set restrictions on speed for younger drivers. “A customer would have to spend thousands more on a premium German sports coupe to get all of the technology,” …a 4.2-inch colour screen and smart key access with push-button start complete the tech features.”



Source http://www.mergentonline.com/chartloader.php?img=multichart153387d2f1fedc&id=c4oiqupgtqun25qifv9if6815453387d2f29340&
  1. Conclusion


Ford Motor Company has long been an iconic American brand; both in terms of product substance as well as the soft factors i.e. the philanthropic, social and political ideals the company represents by virtue of its various actions. In the midst of an evolving market place which is welcoming burgeoning consumer markets in India, China, Brazil, Australia to name a few of the emerging first world economies; Ford Motors continues to deliver an appealing array of products across the market segments. My recommendation is; invest in Ford Motor Company whether it is your dollars or your talents because they will continue to innovate while being good corporate citizens and of course will provide a great return on investment.





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http://www.eulerhermes.us/economic-research/economic-publications/Documents/eh-industry-outlook-automotive-Fall2013.pdf


BADM 230 Professor Reynolds



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