Business model
Download 127.05 Kb.
|
BUSINESS STRATEGY - INDEX
| Value proposition
Description of the bundle of products and services that create value for a specific customer segment Reason why customers turn to one company over another May be qualitative or quantitative Different kinds: Newness Performance Customization Getting the job done Design Brand/ status Price Cost reduction Risk reduction Accessibility Convenience/ Usability Channels How a company communicates with and reaches its customer segments to deliver a value proposition Several functions: Rising awareness among customers about a company’s products Helping customers evaluate a company’s value proposition Allowing customers to purchase specific products and services Delivering a value proposition to customers Providing post-purchase customer support Channel phases: awareness, evaluation, purchase, delivery, after sales
Download 127.05 Kb. Share with your friends:
| ||||||||||