Business model

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BUSINESS MODEL
BUSINESS STRATEGY - INDEX

Partner

Direct		Indirect
Sales force	Web sales	Own stores	Partner stores	Wholesaler

Customer relationship
- Types of relationships a company establishes with specific customer segments
- Driven by multiple motivations, for example customer acquisition, customer retention, boosting sales
- Categories:
  - Personal assistance: based on human interaction
  - Dedicated personal assistance: dedicating a customer representative specifically to an individual client, intimate relationship
  - Self-service
  - Automated services: sophisticated form of self-service based on automation
  - Communities: use of user communities to become more involved with customers and to facilitate connection between community members
  - Co-creation

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