Chapter 4: Research Methods Introduction
Table 4.2 shows the sample of males and females that attended the video game events sampled in the pilot study. This small sample, though not representative, does generally reflect the male dominated nature of most video game events. Similarly this can be seen in the research of Jansz and Martens (2005) on LAN gamers, which consisted of 170 men and six women in their sample. This suggests that video game events may be more male dominated, and appear more appealing to men more than women. However, there may be some exceptions to this pattern, for example MCM Comic Con consisted of 60% (12) females and 40% (8) males. MCM Comic Con is an event that targets audiences interested in anime (a style of Japanese animation), manga (a style of Japanese comics book) and video games, and hence, the wider target range may have resulted in a higher proportion of women attending. For example, Eventbrite’s (2014) online survey reported, that amongst the 2,600 people who purchased tickets to one of the hundreds of fandom events on their platform in the last two years in North America, 55% were male (1217) and 45% were female (986) (Altier, 2014). This suggests a more ‘balanced’ division of male and female attendees, than a more male dominated attendance from video gamers that attended EuroGamer Expo, Play Expo, Insomnia50 i50) and Edmas 2.
Table 4.3 shows the minimum, maximum, and average age of participants from the pilot questionnaire. The overall average age was 23 years old.
The report 1000Games (2011) suggested that the UK’s average gamer is around 23 years old, with 10 years gaming experience and approximately spends around 12.6 hours playing video games every week. However, it is important to consider that most statistics on video games often gather research participants via online self-completion surveys, rather than at specific video game events. However, there are some exceptions, such as Jansz and Matens’ (2005) study on LAN gamers, which reported to have an age range from 11 to 35 with a mean age of 20 years old. However, it is important to consider that the minimum age from the pilot study only consist of participants above the age of 18, due to ethical considerations.
Table 4.4 shows the current occupation of participants from the pilot questionnaire. Overall, the Table 4.4 shows that 59% of respondents were in ‘Full Time Employment’, 19% of respondents are in ‘Full-Time Education (with employment)’ and 10% of respondents are in ‘Full-time Education (without employment)’.
However, when examined separately, it is important to highlight that Edmas 2 is the only event that consists of the most students (full time education, without employment), in comparison to those in full time employment.
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