Chapter Twenty
Download 0.52 Mb. View original pdf
|
| B. Propensity for risk: A personality characteristic that strongly influences decision-making by affecting selection of objectives, and alternative evaluation and selection. Decision is affected by whether potential outcomes are characterized in terms of losses or gains, which in turn depends on how the decision maker "frames" the decision. C. Potential for dissonance-Cognitive dissonance theory—asserts that often inconsistency/disharmony exists among the decision maker's attitudes, beliefs and values after a decision is made—a conflict between what he/she know/believes and what was done. Anxiety occurs and intensifies when the decision is important, involves a number of foregone alternatives, involve foregone alternatives with many favorable features. Rather than admit the mistake, the decision maker often reduces dissonance by Remove Watermark Wondershare PDFelement a. Seeking information that supports the decision. b. Distorting other information to support the decision. c. Adopting a less favorable view of the foregone alternatives. d. Underestimating the importance of negative aspects and exaggerate the importance of positive aspects. Download 0.52 Mb. Share with your friends:
|