City of Medford Fire & Rescue
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- Navigate this page:
- Fire Facilities and Emergency Response Levy
- What’s Next Report for Justin Bates, Deputy Chief of Operations of the Medford Fire-Rescue Department Submitted by UO SOJC PR Campaigns Team: Julia Vipiana: juliavipiana@gmail.com
- Deliverables
- Fact Sheet
- Mission
- Who We Are Medford Fire-Rescue consists of five fire stations and a team of 83 dedicated personnel. Who We Serve
- What We Do
- Reconstruction
Atlanta Fire Station 19 
www.vhfirecompany.com 2http://www.atlantaga.gov/index.aspx?page=187 3http://www.atlantaga.gov/index.aspx?page=187 Overview The Atlanta Fire Department was created on February 2, 1848 when the Atlanta City Council formed a committee to investigate a fire problem in the brand new town. The City of Atlanta’s Atlanta Fire Rescue now has 35 fire stations with over 1,000 employees. Fire Station #19 has been serving Virginia Highland since 1925 and has started a fundraising campaign to restore and renovate this landmark of Atlanta’s history. They plan on updating many of the features of the building that make it so iconic. Fire Station #19 is raising $500,000 through contributions from the public using souvenir sales, t-shirt sales and open houses. 
Best Practices They have their own website dedicated to the renovation of their beloved fire station which includes all the information. One can find news stories that cover the renovations, which also include videos and pictures of the current state of the station, but also why these renovations are necessary. They also have posted the plans of the renovated fire station so visitors to the site can interact. This website is also a great place for them to post events that are happening at the firehouse: specifically how the firehouse is open everyday for visitors and where visitors of the site can buy merchandise. Lessons Learned There are a few things we can take away from Atlanta Fire Station #19 and apply to MFD. As far as construction goes, it would be useful to post the plans of the fire departments once they are finalized. Whether that be posting the plans on the website or sending them into the media to be publicized, it’s important for the public to feel involved in the process of construction. Since this fire station is so iconic, Atlanta Fire Department (AFD) is capitalizing on the fact that the station has a long-standing history within the community. As they continue to raise funds, the community is invited to be a part of the process; MFD could use this same thought process by portraying their renovations as important to the city and its history. AFD’s station #19 has constant events face-to-face with its community, which would help increase positive feedback when applied to MFD. The Atlanta Fire Department teaches us that being completely transparent is important to keep the public perception positive. 
Fire Facilities and Emergency Response Levy 
http://www.seattle.gov/fire-facilities-and-emergency-response-levy Overview Founded in 1894, the Seattle Fire Department has provided the population of Seattle with fire suppression and emergency medical services for many years. 981 Seattle Fire employees provide services for the 634,535 citizens of Seattle in a land area of 83.9 square miles. SFD is nationally ranked at 22 out of 100,000 cities or more. Currently, Seattle Fire has 34 fire stations, 33 engines, 12 ladder trucks, four aid units, seven medic units, two air trucks, four fireboats and two hose wagons. Seattle Fire developed a five-year Strategic Plan in 2012, which is used to identify priorities in order to deliver the best fire, rescue, prevention and emergency medical services into the future. It is determined to make Seattle the most prepared city in America. Seattle Fire has a number of public education outreach services that can all be found on its website. The most popular services include preschool programs, Seattle school programs, home fire safety, business fire safety, apartment safety and a smoke alarm program. People also have the opportunity to sign up for quarterly e-newsletters from the Seattle Fire Department. Best Practices In 2003, a Fire Facilities and Emergency Response Levy was passed by 69 percent of people voting in Seattle. The program used funding to upgrade and renovate 32 neighborhood fire stations; build a new training facility and Fire Alarm Center; establish new emergency preparedness facilities and disaster response equipment that include a modern, seismically safe Emergency Operations Center, emergency community supplies, emergency shelter power generators, and emergency water supply capacity for fire fighting in the event the city's fire hydrants are disabled; and build a new large fire boat, a new small fire boat, and renovate the Chief Seattle fireboat. 
The public was informed of all upcoming events on seattle.gov. Here they could find a page of frequently asked questions and links to all of the press releases sent out before, during and after construction. The planning documents, status reports and consultant information were posted on the website as well. There was press at every ground breaking and grand opening for the new fire stations. Open houses were held for the newly remodeled fire stations where the community was invited to check out their new and completed station. Lessons Learned Medford Fire and Resume has a website; however it lacks information that would be helpful for the public. Medford Fire and Rescue can learn how to engage with its community by taking a look at what the Seattle Fire Department did during their reconstruction phase. A FAQs page will help address any questions or concerns Medford community members may have about the utility fee, current status of the fire stations, the construction process, ect. Sending out a press release when something significant happens such as breaking ground construction or announcing updates will keep the community informed and make them feel like they apart of the entire process. Medford needs to rebuild a positive relationship with the community by keeping them informed every step of the reconstruction process and providing them with the documents and reports they need to see where the money is going. Conclusion In conclusion, we found that the best practices we encountered had similar approaches: early communication and consistent communication. This research is meant to provide lessons learned from our research team that we think will be beneficial to the Medford Fire Department and provide some insight on how to take on similar projects in the future. Thus, we believe these examples will serve the Medford Fire Department as resources to refer to while it moves forward into the construction process of the new fire facilities and beyond. What’s Next Report for Justin Bates, Deputy Chief of Operations of the Medford Fire-Rescue Department Submitted by UO SOJC PR Campaigns Team: Julia Vipiana: juliavipiana@gmail.com Lindsey Contino: lcontino@uoregon.edu Nicole Numrich: nicole.numrich@gmail.com Taylor Jernagan: jernagan@uoregon.edu April 28, 2014 After talking with Justin Bates, Deputy Chief of Operations of the Medford Fire-Rescue, we have obtained a ‘buy-off’ of our deliverables this term and the rest of our plan. On June 2nd, we will hand in our packet including our finalized strategic plan, copies of finalized client reports and all materials and reports following up on the results of our work. For this term, we will focus on creating a media kit to pitch to Medford’s media to pitch ‘Firehouse Fridays.’ The following are the specifics of what we will tackle this term. Deliverables: Tactical recommendation: Social Media Audit What it will look like, what it will include: This audit will contain recommendations for the Medford Fire & Rescue Department to refer to before launching a new social media platform. Currently, Medford does not have any form of social media and is interested in expanding communication efforts to namely Facebook or Twitter. Therefore, we will be analyzing what elements of other fire department’s social media works well and are effective. Screenshots, graphs and charts will also be implemented in order to highlight key points and suggestions for future informational direction. Who is the key person (or persons) responsible for the piece: Lindsey Anticipated completion date: May 7, 2014 Tactical recommendation: Firehouse Friday-Fact sheet What it will look like, what it will include: A list of facts about Medford Fire-Rescue that the media can reviewed anytime the media may need it. It will include all that Medford Fire-Rescue does for its neighboring communities and a basic history of the department. Who is the key person (or persons) responsible for the piece: All team members Anticipated completion date: May 7, 2014 Tactical recommendation: Firehouse Friday-Story ideas and images What it will look like, what it will include: The story ideas will be a list of ideas for Medford Fire-Rescue to implement for Firehouse Fridays to attract media attention. There will also be ideas for images and video footage the media can easily implement themselves if they deem it interesting. Who is the key person (or persons) responsible for the piece: All team members (come up with story ideas together and each have a story to pitch) Anticipated completion date: May 7, 2014 Tactical recommendation: Media pitch What it will look like, what it will include: We will be contacting the traditional media outlets that Justin has provided us contacts for in order to pitch the idea of ‘Firehouse Friday.’ The contacts include the three network stations, city editor at the Mail Tribune and editorial staff at the Mail Tribune. Who is the key person (or persons) responsible for the piece: All team members (we can each contact a specific member from the media) Anticipated completion date: May 7, 2014 Client Memo 1 Dear Justin and Gordon, Thank you for coming up to Eugene to meet with us. I hope it was as helpful for you as it was us. We are extremely excited to work with you in the upcoming weeks. From our meeting, we understood that MFD would like to focus on educating Medford on its fire stations and all the work it and its firemen do for the community. We are looking to create a solid message that can be utilized across multiple forms of media and can be recycled for years to come. From us, you would like some ideas of how to carry this message out in the upcoming years as construction unfolds. We know social media isn’t something you were too interested in, but we think we could audit your current social media presence and you can revisit it in the future if it becomes a higher priority. Also, we would also love a list of your media contacts if you could provide them and we can build them into our streamlined plan. Thank you, Nicole, Taylor, Lindsey and Julia Client Memo 2
J454 PR Campaigns Spring ’14 MParker MEMORANDUM: May 9, 2014 TO: Justin Bates: justin.bates@cityofmedford.org FROM: Nicole Numrich: nicole.numrich@gmail.com, Julia Vipiana: jvipiana@uoregon.edu, Lindsey Contino: lcontino@oregon.edu, Taylor Jernagan: jernagan@uoregon.edu SUBJECT: Team Update on PR Projects Status of Public Relations Strategic Campaign Projects We have created and finished most of the media kit including the fact sheet, news release, story ideas and cover letter. Now we will be able to take these pieces and pitch them to the media for Firehouse Friday’s. This media kit will also be handed over to you, so that in the future you can use our outline for future Firehouse Friday’s. The two pieces for the media kit we have not yet completed are the media contact list and the images for the story ideas. We can finish these as soon as we get those pieces from you. We are also still working on the social media audit. It is coming along very well and we should be finished with that soon so that you can see potential social media ideas for Medford Fire-Rescue. Upcoming needs We need your media contacts for the newspapers and news stations as well as images that we can put with our story ideas, along with the photographer name --- By May 14 or as soon as possible. Foreseen challenges/opportunities We don’t see any challenges right now. Our opportunities will be to now pitch the Firehouse Friday’s to the media in Medford. Expected Outcome We hope that our media kit will provide the local media with a great idea for Firehouse Friday’s and that they will pick up our idea and run it on the local news stations and/or newspapers. Other comments We look forward to hearing back from you with the last few pieces that we need for our media kit. From there we are excited to present our ideas to the media in hopes of beginning Firehouse Friday’s! Media Kit Step-by-Step Guidelines Here are some directions that may help in the future when implementing Firehouse Fridays and keeping it in motion.
City of Medford Fire-Rescue 200 S Ivy St, Medford, OR 97501 Contact: Justin Bates Email: justin.bates@cityofmedford.org Phone: (541) 774-2300 Name Title Media Outlet Phone Number Date Dear _______, Medford Fire-Rescue serves the 90,000 citizens who live within the City of Medford and the Medford Rural Fire Protection District 2 covering 55.77 square miles. The department consists of five fire stations and a team of 83 dedicated personnel. Medford Fire-Rescue’s goal is to educate the citizens of Medford about everything the fire department does for their specific neighborhoods. Firehouse Fridays will highlight all that the firefighters accomplish on any given day. In this media kit you will find a fact sheet outlining Medford Fire-Rescue's mission and duties; and a news release explaining Firehouse Fridays. A Firehouse Fridays media spot in the __________ will help raise awareness about Medford Fire-Rescue’s accomplishments that the general public is unaware of. These media spots will better inform its public of all of its services. Please contact me if you have any questions regarding Firehouse Fridays. Thank you for your time and consideration. Sincerely, Justin Bates City of Medford Fire-Rescue 200 S Ivy St, Medford, OR 97501 Contact: Justin Bates Email: justin.bates@cityofmedford.org Phone: (541) 774-2300 MEDFORD FIRE-RESCUE UNVEILS ‘FIREHOUSE FRIDAYS’ TO LOCAL MEDIA MEDFORD, Ore. -- City of Medford Fire-Rescue will expand its outreach by appealing to local media for bi-monthly media spots highlighting all that the firefighters accomplish on any given day. It will pitch ideas of ‘Firehouse Fridays’ to media to better inform its public of all of its services that they may be unaware of. Medford Fire-Rescue wants the city to know that they are more than just firefighters that only fight fires. The department includes firefighters, paramedics, EMT’s, inspectors, administration and support staff who all provide full-time fire-fighting, paramedic emergency medical response, hazardous materials response, heavy rescue, and life safety services. The media spots could potentially include: survivor stories, tours of the multiple stations around the city, introductions to local firefighters, firehouse events and feature the renovations of the stations. The goal is to educate the citizens of Medford about all the fire department does for their specific neighborhoods. Medford Fire-Rescue consists of five fire stations and a team of 83 dedicated personnel. The department serves the 90,000 citizens who live within the City of Medford and the Medford Rural Fire Protection District 2 covering 55.77 square miles. -- end – Fact Sheet City of Medford Fire-Rescue 200 S Ivy St, Medford, OR 97501 Contact: Justin Bates justin.bates@cityofmedford.org (541) 774-2300 Mission Our mission is to provide the highest quality life-saving response, emergency preparation, and prevention to the citizens of the City of Medford and Medford Rural Fire Protection District 2. We take our mission very seriously. Serving, educating, and protecting our citizens is our top priority. It is our honor to serve the citizens of Medford, Medford Rural Fire Protection District 2 as well as all the visitors to our community. We are dedicated to using the best trained, best equipped and most professional personnel possible to meet our goal of providing a safe community for our citizens and visitors. Who We Are
Who We Serve
What We Do
Reconstruction
Potential Story Ideas:
Media List 
Social Media Audit Purpose This social media audit was conducted in order to thoroughly investigate and analyze other fire departments strengths and weaknesses in running various social media channels and provide recommendations for possible future social media expansion. During our meeting, the Medford Fire Department expressed a particular interest in exploring Facebook and Twitter as two new possible modes of communication. In this audit, we will research these channels, as well as identify helpful social media dos and don’ts for the Medford Fire Department to review prior to the implementation of a new social media platform. Method Since the Medford Fire Department currently does not have any running social media channels, our team compared and analyzed the communication techniques of other fire departments from around the country. To condense our search for the social media audit, we measured the level of interaction on the organization’s social media sites over the span of four months, starting January 25, 2014 -May 25, 2014. We defined Facebook interactions by the number of likes, shares and comments received. To analyze Twitter interactions, we calculated the number of followers, retweets and tweets to measure the organization’s overall interaction with the public. Directory: 2014 2014 -> For want of a nail 2014 -> The Global Warming that Wasn’t 2014 -> Assembly, No. 3901 state of new jersey 216th legislature 2014 -> Stop Militarizing Law Enforcement Act of 2014 2014 -> Ihbb asian Championships 2014 middle school bowl Round 4 First Quarter 2014 -> Unit: Automotive and Auto Body 2014 -> Ihbb european Championships 2014 Bowl Round 4 First Quarter 2014 -> International History Bee and Bowl 2013-14 Asian Division Question Set Bowl Round Six 2014 -> United states patent and trademark office 2014 -> Walnut creek, ca branch executive committee meeting minutes Download 125.69 Kb. Share with your friends:
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