College of business administration-graduate school

LIST OF FIGURES………………………………………………………….………. vii

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• D. Company Objectives 3 E. Company Logo 4 F. Company Product 5 G. Feasibility Criteria 5 G.1. Market Aspect 5
• A. Industry Background 8 B. Demand and Supply Analysis 9 B.1. Demand 9 B.1.1. Past Demand 10
• C. Competition Analysis and Sale Projection 13 C.1. Competition Analysis 13 C.2. Demand Supply Gap Analysis 14
• D.2. Place Strategies 17

LIST OF FIGURES………………………………………………………….………. vii CHAPTER 1: EXECUTIVE SUMMARY 1 A. Introduction 1 B. Name of Company and Nature of Business 2 C. Company’s Mission and Vision 2 C.1 Vision 2 C.2 Vision 2 D. Company Objectives 3 E. Company Logo 4 F. Company Product 5 G. Feasibility Criteria 5 G.1. Market Aspect 5 G.2. Technical Aspect 6 G.3. Management Aspect 6 G.4 Financial Aspect 7 CHAPTER 2: MARKET INFORMATION 8 A. Industry Background 8 B. Demand and Supply Analysis 9 B.1. Demand 9 B.1.1. Past Demand 10 B.1.2. Projected Demand 11 B.2. Supply 12 B.2.1. Past Supply 12 B.2.2. Projected Supply 12 C. Competition Analysis and Sale Projection 13 C.1. Competition Analysis 13 C.2. Demand Supply Gap Analysis 14 C.3. Market Share Analysis 15 C.4. Projected Sales 16 D. Marketing Program 16 D.1. Product Strategies 16 D.2. Place Strategies 17 Download 0.6 Mb. Share with your friends: