Communications report 2011–12 series Report 1—Online video content services in Australia
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Appendix–Research methodologyOverview of research resourcesIn addition to secondary sources, data in this report is drawn from a number of sources including: ACMA-commissioned research, in the form of a consumer omnibus survey conducted in June 2012. Undertaken by Newspoll, a total of 1,207 Australian adults were interviewed by telephone and asked a series of questions specifically pertaining to their awareness and use of internet-based video services in the home. See Table 14 for the demographic composition of the survey sample, weighted for age, gender and state of residence according to ABS figures. Roy Morgan Single Source, for estimates relating to online population in Australia 18 years and over, drawn from a large base survey sample (more than 25,000 per year in Australia), June 2012. Nielsen Online—web metrics.
Data analysisResults from the survey were analysed using descriptive analysis techniques, and by socio-economic and demographic factors, to identify any areas with significant patterns or differences. Only results with significant differences are reported in this research. Endnotes1 Over-the-top services are those that deliver video content direct to the consumer without the internet service provider necessarily being involved in the control or distribution of the content itself. 2 ACMA-commissioned research, May 2012. 3 ibid. 4 Roy Morgan Single Source, June 2012. 5 ACMA, ACMA Communications report 2010–11, December 2011. 6 Roy Morgan Single Source, June 2012. 7 Curtis, R., Given, J., McCutcheon, M., Online Video in Australia: exploring audiovisual fiction sites, Swinburne University, April 2012. 8 Telstra, 2012 Annual Report. 9Lara Sinclair, ‘TV shows resilience as ad share falls for others’, The Australian, 17 September 2012. 10 ACMA, ACMA Communications report 2010–11, December 2011. 12 ACMA, IPTV and Internet video delivery models, June 2010. 13 Telstra, ‘Telstra Corporation Limited Financial Results for the Year ended 30 June 2012’. 14 Battersby, L., ‘Optus to shut down TV Now after losing appeal’, Sydney Morning Herald, 7 September 2012. 15 At September 2012, ISPs offering Fetch TV services included: Optus, iiNet, Internode, Westnet, Adam internet, Netspace, TransACT and MyTelecom. 16 Delimiter com.au, ‘Internode slashes Fetch TV prices’, 20 November 2011. 17 Internode was purchased by iiNet in December 2011, The Australian, ‘SA’s Internode bought for $105m by WA company iiNet’, 22 December 2011. 18 iiNet website http://freezone.iinet.net.au/channels. 19 LeMay, R., ‘Fetch TV fail: iiNet has just 10,000 customers’, Delimiter, 16 August 2012. 20 Screen Australia, Spotlight on Catch-up TV. Television content on-demand, July 2012. 21 Roy Morgan Single Source, June 2012. 22 ABC, ‘iView steals the march on rivals’, June 2012’. 24 FOXTEL, Annual Report 2012, August 2012. 25 ibid. 26 Telstra, Telstra Corporation Limited Financial Results for the Year ended 30 June 2012. 27 FOXTEL, ‘FOXTEL On Demand – Frequently asked questions’, accessed 8 October 2012. 28 Hewlett-Packard, ‘Join the Over-the-Top Revolution’, Viewpoint Paper, 2011. 29 Fetch TV, ‘How fast does my broadband need to be to get Fetch TV?’, accessed 19 September 2012. 30 Anand, N, ‘Internode launches Fetch TV for the NBN’, Delimiter, 15 December 2012. 31 LeMay, R, ‘Optus wants Fetch TV on tablets, smartphones’, 9 May 2012. 32 Fetch TV, ‘Regional Australia set to experience a new breed of entertainment with NBN’, April 2012. 33 Quickflix, ASX Appendix 4E and 30 June 2012 Financial Report, 29 August 2012. 34 ibid. 35 Hopewell, L., ‘Google TV finally goes on sale in Australia’, Gizmodo Australia, 24 September 2012. 36 Macworld, ‘Apple updates Australian Apple TV restrictions’, 6 June 2012. 37 Halliday, J., ‘Google joins smart TV battle for the British living room’, The Guardian, 25 June 2012. 38 Foo, F., ‘YouTube Australia starts movie rental service’, The Australian, 27 April 2012. 39 Google Official Australia Blog, ‘Rent thousands of full-length Aussie and global films on Google Play and YouTube’, 27 April 2012. 40 Stafford, P., ‘Choice attacks Apple over local iTunes prices', 22 February 2011. 41 Productivity Commission, Economic Structure and Performance of the Australian Retail Industry, Inquiry report, accessed 8 October 2012. 42 Byrne, S., 'Sony launches Google TV set-top box in Australia', CNET Australia, 25 June 2012, accessed 26 July 2012. 43 Hopewell, L., ‘GoogleTV finally goes on sale in Australia’, Gizmodo, 24 September 2012. 44 FOXTEL on Internet TV, Frequently asked questions, accessed 26 July 2012. 46 Fung, D., ‘Mubi now on Sony Bravia TVs, one month free trial', CNET Australia, 8 December 2011. 47 Hybrid Television Services, ‘CASPA On-Demand’, accessed 26 July 2012. 48 Kloester, B., ‘Internet TV in Oz – Can reality ever catch the dream?’, TechAU, 16 February 2012. 49 Adhikari, S., ‘Vodafone outsources music, games, video content to mia’, Technology Spectator, 1 May 2012. 50 Vodafone, Mobile TV, www.vodafone.com.au/personal/vodafone-central/value-packs/mobile-TV. 51 PRWeb, 'IPTV Subscriptions Forecasted to Grow from 40 Million at the Close of 2010 to Over 70 Million by 2014 According to SNL Kagan’, PRWeb, 19 May 2011. 52 Beach, Jamie, ‘Ovum applauds BT’s Vision strategy’, IP&TV News, 11 May 2012. 53 Ofcom, The Communications Market 2012, July 2012. 54 Garside, Juliette, ‘Virgin TiVo subscribers to hit 1m’, The Guardian, 24 July 2012. 55 Farber, A., ‘Sky to launch Netflix rival’, Broadcast, 31 January 2012. 56 Ofcom, The Communications Market 2012, July 2012. 57 ibid. 58 Barnett, E., ‘BBC global iPlayer app reaches one million downloads’, The Telegraph, 16 July 2012. 59 Informa, ‘OTT TV viewers to outnumber IPTV viewers in 2013’, March 2011. 60 Ofcom, The Communications Market 2012, July 2012. 61 Marlowe, C., ‘U.S. lags far behind China in smart TV penetration’, digitalmediawire, 31 August 2012. 63 Marlowe, C., ‘U.S. lags far behind China in smart TV penetration’, digitalmediawire, 31 August 2012. 64 Figure refers to internet users who watch full-length TV shows online, Source: eMarketer, ‘Online Video Viewing Passes 50% of Total US Population’, e Marketer, 8 December 2011. 65 ibid. 66 Point Topic, IPTV: A Short Report from Internet Video and Voice Q1 2012, June 2012. 67 ibid. 68 Marlowe, C., ‘U.S. lags far behind China in smart TV penetration', digitalmediawire, 31 August 2012. 69 2011 Figure, Source: Mediametrie [Eurodata TV Worldwide], ‘Audience engagement beyond TV’, 22 September 2011. 70 Paoli-Lebailly, P., 'France home to 16 million catch-up TV users', Rapid TV News. 71 Centre nationale du cinema et de l’image animée, CNC results 2011, Report No 322, 22 May 2012. 72 Internet World Stats, Internet Usage and Population Statistics for North America, December 2011. 73 Marlowe, C., ‘U.S. lags far behind China in smart TV penetration’, digitalmediawire, 31 August 2012. 74 Roy Morgan Single Source, June 2012. 75 Nielsen online consumer report, February 2012. 76 Morris, A., ‘How to: watch Hulu, BBC iPlayer and more in Australia’, APC, 28 June 2010. 77 Hulu, Terms and Conditions, par 14, accessed 25 September 2012. 79 ACMA-commissioned research, June 2012. 80 That is, there is usually no charge to access this content above that of data streaming. 81 Roy Morgan Single Source Australia, June 2012. 82 Roy Morgan Television Program Data, year to June 2012. 83 According to Nielsen, 51 per cent of online Australians owned a smartphone in 2011, while 18 per cent owned a tablet computer; Nielsen, The Australian online consumer report, February 2012. 84 Online Publishers Association and Frank Majid and Associates, A portrait of today’s tablet user. Wave II, June 2012. 85 ACMA, Communications report 2010–11 series, Report 3—The emerging mobile telecommunications service market in Australia. 87 ibid. 88 In Germany, for example, close to half (46 per cent) of all new TV sets sold are internet-enabled, with nearly one in four (22 per cent) home televisions expected to be internet connected by the end of the 2012. Source: Bitkom, ‘Fernseher mit internet-Anschluss werden Standard’, 20 May 2012. 89 ACMA, Communications report 2010–11 series, Report 2—Converging communications channels: Preferences and behaviours of Australian communication consumers. 90 Time-shifting devices do not include VCRs in this instance. Roy Morgan Single Source, June 2012. 91 Roy Morgan Single Source, June 2012. 92 For example, in June 2012, Optus was offering its $109 500GB MeTV service for the same price as its standard 500GB broadband and home phone price, while several ISPs are providing access to iView content free of metering charges. See www.optus.com.au/shop/broadband/bundles/meTVbundles, accessed 4 July 2012. 93 Roy Morgan Single Source, June 2012. 94 ACMA-commissioned research, June 2012. 95 Current plans are to install NBN services of 100 megabits per second by 2021 to 93 per cent of the population by 2021. See NBN Co Corporate Plan 2010–13, accessed 8 October 2012. 96 NBN Co, ‘Multicast ushers in new age of TV innovation and interactivity', 28 September 2012. 97 NBN Co, ‘NBN CO invites expressions of interest for multicast trial’, 16 December 2011. 98 ACMA, Communications report 2010–11 series, Report 3—The emerging mobile telecommunications service market in Australia. 99 Telstra, ‘Australia’s first 4G smartphone hits stores today’, 24 January 2012. 100 Optus media release, ‘Optus launches 4G network across Newcastle and Hunter region’, 26 April 2012. 101 iiNet announced its intention to offer 4G broadband services over the Optus network in September 2012. Hopewell, L., ‘iiNet is bringing out 4G services of its own’, Gizmodo, 17 September 2012. 102 Telsyte, ‘4G mobile broadband to be used by 7 million mobile devices in Australia by 2016’, 24 April 2012. 103 Jeffries, A., ‘4G and the Future of Mobile Streaming Video’, ReadWriteWeb, September 2010. 104 DBCDE, Convergence Review Final Report, 30 April 2012. 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