Conference on corporate


WELCOME RECEPTION & REGISTRATION



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WELCOME RECEPTION & REGISTRATION

7:15 PM – 8:00 PM / Room 750 & Faculty Lounge



WELCOME REMARKS & BUFFET DINNER

Michael B. Goodman, Conference General Chair


Michael B. Goodman is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York. He is the founder and director of CCI Corporate Communication International. He is Visiting Professor of Corporate Communication at Aarhus University (Denmark), Bangkok University, Hong Kong Polytechnic University, and Universita IULM (Italy).
He has published widely, including most recently: Corporate Communication: Critical Business Asset for Strategic Global Change, Corporate Communication: Strategic Adaptation for Global Practice, Corporate Communication: Tactical Guidelines for Strategic Practice, Corporate Communication for Executives; Intercultural Communication for Managers, and Work with Anyone Anywhere: A Guide to Global Business.
Michael is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication: An International Journal (UK). He is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of the Association for Business Communication.
He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.

WEDNESDAY, JUNE 1
8:30 AM – 8:45 AM / Faculty Lounge

REFRESHMENTS

8:45 AM – 9:30 AM / Room 750



PLENARY SESSION SPEAKER & DISCUSSION
Andy Whitehouse, Chief Communications Officer, IBM

Moderator

Michael B. Goodman, PhD, CCI Director

Andy Whitehouse is chief communications officer of IBM (NYSE:IBM), the cognitive solutions and cloud platform company. Andy’s responsibilities include strengthening and protecting IBM’s reputation, helping IBMers contribute their insights to public debate, and communicating the impact of IBM’s client service.

Previously, Andy served as Global Director of Marketing, Communications and Knowledge Management for Willis Towers Watson (NASDAQ: WLTW) and Willis Group Holdings, the global risk advisor and (re)insurance broker. In this role, Andy led the firm’s marketing and communications team, and played a central part in the merger of Willis Group, Towers Watson and Gras Savoye.

Before joining Willis, Andy served as interim Global Director of Communications for McKinsey & Company, co-leading the firm’s communications and publishing function. At McKinsey, Andy played various roles including deputy director of communications. He led research on the role of business leaders in public life, and was a member of teams working with public sector and non-profit clients. In 2007, he co-published “CEOs as public leaders: a McKinsey survey” (McKinsey Quarterly 2007 Anthology) and “CEOs as public leaders” (McKinsey Quarterly 2007, vol. 2).

Prior to McKinsey, Andy was a policymaker in the United Kingdom government. Originally joining the Ministry of Defence in the Civil Service Fast Stream, he later led teams in the Prime Minister’s Social Exclusion Unit, the Office of the Deputy Prime Minister, and the Department of Health. Andy’s policy work focused principally on tackling poverty and social exclusion in England.

Andy is a 2013 recipient of the Distinguished Friend of Oxford University award. He is a Visiting Lecturer at the Blavatnik School of Government at Oxford, a member of the NationSwell Council and of the Arthur W. Page Society. Andy has spoken at events including the Skoll Global Forum and Oxford's "Challenges of Government" conferences.

He is a graduate of Oxford and Harvard.



NOTE: Only Presenters appear in the conference program. Papers may have co-authors, all of whom are listed in the Conference Proceedings.
Wednesday, June 1 - CONCURRENT SESSIONS -- #1
9:45 AM – 11 AM / Room 750

PANEL SESSION #1A: CORPORATE COMMUNICATION ISSUES (1)

Quality Visibility in CEO Response: Connecting to Authenticity Following a Crisis

Chigo Ugoalah


Managers’ Attitudes towards Corporate Communication and Communication Practitioners

Jesper Falkheimer, Mats Heide, Charlotte Simonsson



Crisis Aftermath: Towards a Framework in Image Reinvention to Restore Corporate Reputation

Su Lin Yeo

9:45 AM – 11 AM / Room 763

PANEL SESSION #1B: MANAGEMENT ISSUES

Corporate Communication Measurement: Benchmarking Prerequisites, Implementation, and Utilization

Ansgar Zerfass


Managing the Intangible: The Role of Corporate Communication in Corporate Reputation

Venla Vakevainen and Emilia Mikola


Read All About It: Effective Media Monitoring and Issue Management as a Path to Protecting Reputation and Brand

John Hardiman



10:45 AM – 11:30 AM / Faculty Lounge

MORNING BREAK & REFRESHMENTS


Wednesday June 1 – SPECIAL PANEL PRESENTATION
11:30 AM – 12 PM / Room 750

SPECIAL PRESENTATION # 1
Jesper Falkheimer, Editor, Journal of Communication Management


Jesper Falkheimer

Hi Michael, Journal of Communication Management is celebrating 10 years this year and the publisher and I would like to present an Impact Award at this years CCI for one conference best paper (in communication managemement), that also will be published in the

2:21 AM

Journal of Communication Management is celebrating 20 years this year and is presenting an Impact Award for one conference best paper (in communication management), that also will be published in the journal after reviews.




Jesper Falkheimer, Ph.D., is Professor in Strategic Communication at Lund University, Sweden. Since several years he has combined research with university management positions and is Rector for Campus Helsingborg at Lund University. He is new Editor-in-Chief for Journal of Communication Management. Falkheimer recently published the volume Strategic Communication, Social Media and Democracy (Routledge, with T. Coombs, M. Heide and P. Young) and is author and editor of several books, anthologies, articles and chapters. Falkheimer is associate editor of the forthcoming International Encyklopedia of Strategic Communication (Eds. Robert Heath and Winni Johansen). He is an executive board member of the Swedish Public Relations Association, the communications agency Gullers Group AB and Media Evolution AB; a member of the advisory boards of European Communication Monitor and Corporate Communication International; and Programme Director for Communication Executives Programme at IFL, Stockholm School of Economics. He is a member of Arthur W. Page Society.

Underwritten by:

Journal of Communication Management, Emerald Group Publishing Ltd

CCI-Corporate Communication International

12 PM – 1:30 PM / Room 750



LUNCH


Wednesday, June 1 - CONCURRENT SESSIONS -- #2
1:30 PM – 3:00 PM / Room 750

PANEL SESSION #2A: CORPORATE COMMUNICATION THEORY

Creating Business Value through Corporate Communication: A Theory-based Framework and Its Practical Application

Ansgar Zerfass


Explicating the Information Vacuum: Stages, Intensifying Factors, and Organizational Implications

Eugene Yong-Sheng Woon, Nazreen Muntaj


Understanding Public Sentiments and Behaviors: The Roles of Ethical Performance, Democracy and Authoritarian leadership for Government-Public Relations in South Korea

Soojin Kim


I Just Can’t Call in Sick” A Discourse Analysis of the Intersection between the Dutch Ministry of Education and Teachers about Work Load

Maartje Harmelink, Annette Klarenbeek

1:30 PM – 3:00 PM / Room 763

PANEL SESSION #2B: DIGITAL MEDIA

Calling for Action on Social Media: A Discursive Psychological Analysis of Facebook Discourse Related to Earthquakes Caused by Natural Gas Extraction in the Netherlands

Petra Sneijder, Maartje Harmelink, Annette Klarenbeek



Hong Kong Corporate Communication Practitioners’ Views on Social Media Practices and Trends

Patrick Ng


Innovation, Promotion, and Discourse in the Websites of University-based Startups: A Discourse Analysis
Caroline Meyer

3:00 PM – 3:30 PM / Faculty Lounge



AFTERNOON BREAK & REFRESHMENTS


Wednesday, June 1 - CONCURRENT SESSIONS -- #3
3:30 PM – 5:00 PM / Room 750

PANEL SESSION #3A: BRANDING AND ADVERTISING ISSUES (1)

What Value in Brand Virtue? I-Gens and Responsible Consumerism

Sonja Verwey


Shifts in the Meaning of Corporate Brand Management: A Theoretical Perspective

Yemisi Olomo


Measuring Engagement with Corporate and Personal Brands

John Gilfeather

3:30 PM – 5:00 PM / Room 763

PANEL SESSION #3B: TECHNOLOGY IN CORPORATE COMMUNICATION

Network of the Networks – Defining Global Influences

Lukasz Bochenek


Immersive Communications: Using Virtual Reality in Corporate Storytelling

Eugene Yong-Sheng Woon



5:15 PM – 5:45 PM / Room 750

PLENARY SESSION SPEAKER & DISCUSSION
Nowhere to Hide: Leadership Communications and the New New Authenticity

Vern Oakley, Founder, CEO, and Creative Director of Tribe Pictures

Vern Oakley is the Founder, CEO, and Creative Director of Tribe Pictures, a leader in the corporate video world for the past three decades.
Vern’s clients include top corporations and organizations across sectors, including world leaders in technology, life sciences and pharmaceuticals, consumer products, and finance. Tribe has produced and directed short and long form films in executive leadership, marketing and branding, investor relations, fundraising, and human resources.

The company’s goal is to “make films that humanize the most successful companies, institutions and leaders in the world.”


Tribe’s films have launched some of the world's largest spin-offs, repositioned major corporations and government agencies, anchored sales campaigns, and served as corporate mission statements. Their films have won more than 400 distinguished industry awards.
A client recently called Vern “the business artist,” which captures his facility in both the boardroom and on the film set. When he directs CEOs and other top executives, he brings a depth of insight into their strategic business needs and shows them how to express their authentic leadership on film.
Vern is the author of Leadership in Focus: The Power of Being You on Camera, which will be published in the fall of 2016.


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