Consumer behaviour
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Do you drink Beer? yes No How often do you drink Beer? Occasionally Regularly What type of Beer is consumed by you? Strong Mild Both 3(A.) Which Brand is preferred by you in Strong…………….? 3(B.) Which Brand is preferred by you in Mild………………? What are most determinates factor affect you while purchasing Beer? Taste Brand Name Price Other Have you heard about Mohan Meakin Ltd. Yes No What do you feel about the rating of MML’s Products? Good Satisfactory Poor How much Beer is consumed by you within one time? 1Bottle 1-2Bottle >2Bottle You drink Beer usually when you are In the Party/with friends In sad moment In Happy No reason Does the retailer force you to purchase other Beer in the absence of demanded Beer? Yes No. You like to consume the Beer at Home Bar/Pubs Restaurant/modal shops Open Space Do you want to give any suggestion to MML for their product? if yes then Please ……………. Personal Information Name: _______________________________________ Address: _______________________________________ Sex: _______________________________________ Age: _______________________________________ Marital status: _______________________________________ Occupation: _______________________________________ Thank you very much for your kind co-operation. FOR RETAILORS:How many Brands of Beer is sold by you? …………….. Which type of Beer is mostly demanded by the consumer? Strong Mild Both Which Brand in Mild Beer is mostly demanded……………… Which Brand in Strong Beer is mostly demanded……………… How much quantity of Beer sold by you of MML daily? <10 cases 10-20cases >20cases Which Brand of MML has good sale in the Market? Golden Eagle Meakin10,000 Gold Lager Other Do you satisfied with the distribution system of the MML? Yes No Do you think that promotional expenditure helps to boost sales? Yes No Do you think that sales can be affected by providing scheme to you and consumers? Yes No Biggest competitors of MML in the market. ………………. Does the company representative visit your outlet regularly? Yes No Do you want to give any suggestion to MML for improvement? if yes, then ……………………….. Personal Information Shop Name: Address: Consumer behaviour towards consumption pattern of beer brand by the consumers of Lucknow city Research Guide ACKNOWLEDGEMENT Preface In the changed business scenario, where organizations are required to compete globally, benchmarks have also become global, organization survival and excellence requires not only meeting the targets, but also setting up of global standards. In the present scenario, to achieve world class excellence or even surpass them depends upon the efficiency marketing scenario of the company, which is the most important for any organization. The quest of productivity, quality and speed has spawned a remarkable number of management tools and techniques. Total quality management, bench marking, and Time based competition. Out servicing partnering, reengineer, change management of feeling the gap between the originations and the consumer, on the bases of market research are conducted by the big organizations. Today’s world is a world of competition. The concept of marketing is totally has been changed, in every field customer became aware, now the market is customer oriented. The prime motive of the company should be customer delight hence to survive and achieve higher goals. Beer is one of the alcoholic products. ‘Beer’ it self has a niche in the market. A certain age group people use to drink for the shake of just showing which people take it just as a substitute to Whisky and do not Jan as that of whisky. Alcoholic products are excisable item, which is controlled by the Government. The Government earns much money from Alcoholic product due to much excise duty on Alcoholic product. The liquor company work under the rule and regulations of the Government. It is very necessary and compulsory for distributors of alcoholic to take license from the Government. Present study is aimed with objectives to To determine the Market position of Beer produced by Mohan Meakin Ltd. To determine the perception of consumer towards beer of Mohan Meakin Ltd. To know the market share of Mohan Meakin Ltd. Regard to beer only. To determine the competitors of Mohan Meakin Ltd. To analyzing the market expansion in future. The Project Report consists of six chapters and selected bibliography. The first three chapters include as Introduction to consumer behaviour, review of previous literature which include company profile, competitors list, product list, company’s strategies, market position etc. and objectives of study. Research methodology and research design of the Study is presented in fourth chapter. Fifth chapter includes research findings and chapter six contains conclusions and limitations of the dissertation. It is hoped that the Project Work will be able to achieve its stated objectives. CONTENT SHEETACKNOWLEDGEMENTDECLARATION PREFACE
List of Tables
Lists of Tables
BIBLIOGRAPHY Books: C.R. Kothari, RESEARCH METHODOLOGY , Wishwa Prakashan Jaipur, 1990. Prof. P.C. Tripathi, Human Resource Development, Sultan Chand and Sons, New Delhi, 1st Edn., 1997. Dr. C.B. Gupta, Human Resource Management, Sultan Chand & Sons, Educational Publisers, New Delhi 1st Edn., 1996. Gupta, S.P., Stastical Methods, 9th Revised Edn., 1997, S, Chand & Sons, New Delhi Thakur C.P. and K.C. Sethi, Industrial Democracy: Some Issue and Experience, Shri Ram Centre for Industrial and Human Resourc : New Delh 1973. Virmani B.R. Worker Participation in Management , Macmillon Company of India Ltd, New Delhi 1978 Chandra S. Grivence Procedure: A survey of Practice of India , Administrative Staff College of India, Hyderabad 1968. Journals: Davis, William L. (1993). Performance appraisal: How extension agents view the system. Journal of Extension. Winter, Vol. 31 (4): 15-17. Hejazi, Y. (1988). Extension agent's job attractions. Iranian Journal of Agricultural Science. Vol. 18 (3-4): 27-38. Gani, A. (1998). Appraising the performance appraisal systems. Indian Journal of Training and Development. Vol. 28 (2): 60-70. Jabeen, Shagufta (1997). Satisfaction of performance appraisal in private and public organization. HRD News Letter. July-Aug. 1997. p. 7-10. Muralidhar, S. (1993). Employee performance appraisal. Excellence in supervision. Vol. 9 (4): 146-150. Patterson, Thomas F. (1987). Refining performance appraisal. Journal of Extension. Winter. p. 165-18 Riggs, Kathleen. (1993). Job satisfaction in Extension. Journal of Extension. Vol.31 (2): 23-28. Singh, D.P.N. and Singh, Ashok Kumar. (1990). Employee's performance appraisal - where it can lead to? Paribandh, Oct. 1990 - Mar. 1991. p. 10-15. Websites: www.hrfolks.com www.google.com Chapter 1 Consumer Behaviour Download 1.64 Mb. Share with your friends:
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