Strategic objectives are high-level goals that align with the company’s mission, support it, and create shareholder value. Management should identify alternative ways of accomplishing the strategic objectives, identify and assess the risks and implications of each alternative, and formulate a corporate strategy.
Operations objectives deal with the effectiveness and efficiency of company operations and determine how to allocate resources. They reflect management preferences, judgments, and style and are a key factor in corporate success. They vary significantly - one company decides to be an early adopter of technology, another adopts technology when it is proven, and a third adopts it only after it is generally accepted.
