| Customer competitive assessment
Scale of 1-5 (1-worst, 5-best)
- Compare products with competitors
Our’s: Neptune Café（海王冰室）
A：Capital Café(华星冰室）
B：U Wengkei（余荣记）
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Target Value:
Evaluate customer requirement
Set a new assessment value
Scale-up factor:
- ratio of the target value to the product rating
- E.g: target value=3, but teams want to improve , its target value is 4, scale-up factor=4/3
Prioritized customer
requirements
E.g:Point:3
Point:4
Improve the category
BRAND LOGO
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Sales point:
Scale from 1.0 to 2.0(highest)
- How well a customer requirements will sell.
- E.g: aerodynamic look (空气动力学外观) helps in sale, give 1.5 point. If customer requirement will not help in sale of product, give point of 1.0.
Meaning & Solution
Prioritized customer
requirements
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