Customer competitive assessment

Absolute weight=

(Importance to customers)*(Scale-up factor)*(Sales point).

Eg; for reasonable cost,

Absolute weight=4*1*1.3=5.2

Importance to customer= 4

Meaning & Solution

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1 (least difficult) to 10 (most difficult).

1-5 (1 for worst, 5 for best can be used)

keep product unchanged, or improve product

Prioritized technical descriptors

tors

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tors

where Rij = weights assigned in the relationship matrix

Ci = Customer importance to the requirements.

• Absolute weight and percentage

=(47*5)*100% =2.35

• The most important aspects to improve, 

more weight, more important,

discarding others less important.

Reference

Baran, Z., & Yıldız, M. (2015). Quality Function Deployment and Application on a Fast Food Restaurant (PhD Candidate,PHD Professor). University of Sakarya,University of Duzce.

Bernal, J. (2021). Quality Function Deployment (QFD): What is QFD and how to use it - PDCA Home (en). Retrieved 10 March 2021, from https://pdcahome.com/english/91/quality-function-deployment-qfd-what-is-qfd-and-how-to-use-it/

QFD (4) (1) - QUALITY FUNCTION DEPLOYMENT 1 First used at Mitsubishis Kobe Shipyard in Japan in 1972 Toyota production of mini-van(1977 20 reduction in | Course Hero. (2021). Retrieved 10 March 2021, from https://www.coursehero.com/u/file/18530667/QFD-4-1/#question

QFD（质量功能展开）之质量屋的构建. (2021). Retrieved 10 March 2021, from https://zhuanlan.zhihu.com/p/22820720