Day 1: Global Broadcasting Executive Conference Technology Revolution and Intelligence Development of Broadcasting Industry

Presentation: Collaborative Approach of Future Broadcast Television

Abstract: With the convergence of media networks, broadcast television is also evolving into a next generation television system. As a global collaborative research and development platform with participation of more than 70 companies from 20 countries all over the world, FOBTV is aiming to find common needs and system technologies for future of broadcast television and foster the collaboration of global DTV development laboratories. The presentation will make introduction of the goal, future plan of the initiative.

Du Baichuan-Deputy Director of Technology Committee, SARFT
Mr Du is a Professor in Engineering, he is also a PhD supervisor and Chairman of Technical Activities Committee of China Alliance of Radio, Film and Television, specialist of Advisory Committee for State Information. Mr. Du graduated from Department of Electronics, Peking University in 1969. He continues his education and graduated from Department of Fiber Optic Communication, Peking University from 1981-1993. After that, he started his teaching career in Communication University as the dean of Department of Television Engineering.From 1993 to 1994, he took the post as the general director of the broadcasting and film training center. From 1994-2001, he progressed to be the head of Institute of Broadcasting Technology, studying digital TV, digital audio broadcasting and high definition TV. From 2001-2006, he becomes the deputy director at Science & Technology Division of SARFT. He was also an expert National Information System Advisory Committee. In the mean time, he is an expert at State Tri-networks Convergence Committee, deputy director of the State Council of China, deputy director at State Broadcasting Standardization Committee and expert at State Radio Regulatory Advisory Committee.


Sam Methany

Chief Technology Officer

National Association of Broadcasters

Sam Matheny is Executive Vice President and Chief Technology Officer at the National Association of Broadcasters. With over 20 years of experience in the broadcast and data networking industries, including earning a patent for inventing mobile and interactive DTV technologies, Sam leads NAB's technology team in its efforts to promote innovation and propel broadcast technology into the future. He also provides overall leadership for NAB Labs activities, including the TV, Radio, and Digital Technology Committees.

His career has spanned all global regions with a particular emphasis on APAC and China.

In Year 1999, Johnny Yeung became Assistant Manager of TKO Project, responsible for architectural planning/design, system/equipment acquisition/installation, budget control and site removal for the new TVB City.

In Year 2006, he was promoted to Project Manager of DTTB/HDTV Project to handle the development of Digital Terrestrial TV Broadcast and High Definition TV production and broadcasting of TVB.

During his services in TVB, Johnny Yeung was also delivering an additional role of technical advisor/consultant for some China TV Stations and some ABU members.

In August 2013, he joined TRANSMEDIA, Indonesia as the Director in the Board overseeing all technical matters for all the subsidiaries under TRANSMEDIA, which includes two FTA TV stations, a media portal, a PayTV platform and a new 24-hr News Channel: CNN Indonesia.

This September 2016, he returned TVB as Senior Manager of Production Facilities Division.

David joined Dolby Laboratories in January 2010. Prior to his current role, he was responsible for Dolby’s marketing efforts in the broadcast industry in Greater China.

David has more than 20 years of experience in market development and product management. Prior to joining Dolby, he took several different marketing and business development roles in companies like Ericsson, Rogers Cable and Irdeto.

David holds a Bachelor of Electronic Engineering degree from Beijing University of Science and Technology and a Master of Electronic Engineering degree from University of Toronto.

Jim has served as President of The Academy of Television Arts and Sciences, President of Promax/BDA, Head of Promotions for E! Entertainment Television, Head of West Coast Marketing for the CBS Television Stations, as a sales executive for KCBS-TV in Los Angeles and as President / General Manager of radio stations KISS AM-FM in the San Francisco Bay Area of California.

In his capacities, over the last seven years, Chabin has logged over one million air miles to host, market, or executive produce more than 100 events in a global scale. In 2005, Chabin led efforts which resulted in being approved by the Chinese government to hold the first Marketing Conference ever for Chinese Television Professionals in Chengdu.


Chuck Peil, Founder of Reel FX
As a founding member of Reel FX, Peil has participated in the studios significant growth over the past 22 years which now employs 315 team members in their 75,000 square foot Dallas and 17,000 square foot Santa Monica studios. Reel FX is currently working a full roster of upcoming animated theatrical films: Scooby-Doo directed by Tony Cervone and produced by Charles Roven, Richard Suckle and Allison Abbate for Warner Animation Group (slated for a September 18, 2018 release); Wish Police directed by Headless (Adrian Garcia, Alfredo Torres, Victor Maldonado) and produced by Kirk Bodyfelt; as well as a multi-picture deal with director Jorge Gutierrez, including the Untitled Kung-Fu Space Western. Most recently Peil was attached as Executive Producer on The Book of Life, from Reel FX and 20^th Century Fox, directed by Jorge R. Gutierrez and produced by Guillermo Del Toro and Brad Booker. The film has been nominated for: The Golden Globes, Critics’ Choice Awards, Visual Effects Society Awards, Producers Guild of America Awards, Imagen Awards, five Annie Awards and won Best Character Design for the Annie Awards. Peil is a respected leader and innovator in the entertainment space with over 50 projects to his credit in the theatrical, location based and VR space. Theatrical credits include: The Book of Life – 20th Century Fox/Reel FX, Free Birds –

Relativity Media/Reel FX, Rise of the Guardians – DreamWorks Animation/Reel FX, Despicable Me Ride – Universal Studios/Illumination Studios, Ferrari Dark Ride – Abu Dhabi, The Simpsons Ride – Universal Studios, Cirque du Soleil: Worlds Away – James Cameron, Tales of the Black Freighter – The Watchmen/ Warner Bros., Looney Tunes CG shorts – Warner Bros. Animation, Ice Age: A Mammoth Christmas – Blue Sky/20th Century FOX, Kung Fu Panda: Secrets of the Furious Five – DreamWorks Animation. Reel FX Partial Virtual Reality/Immersive credits include: Hunger Games VR Experience – Lionsgate, Jaeger Pilot VR for Pacific Rim – Legendary Pictures, You vs. Sharapova – American Express, It Can Wait Driving Simulation – AT&T, Porsche VR Experience – OMD, Performance Lab Activation VR – US Air Force, Shatter Reality App for Divergent Series: Insurgent – Lionsgate, The Book of Life VR – DELL Inc./20th Century FOX, ‘Twas the Flight Before Christmas Activation – JC Penney, WWE Summer Slam VR Experience – Samsung, The Polyphonic Spree’s 13^th Annual Holiday Extravaganza VR Experience – Reel FX.

James has extensive experience in China over the past 12 years and most recently was responsible for advancing Amazon.com's third-party merchant and advertising businesses in China.

Prior to Amazon.com, James was a Managing Director at China Tongyin, a Beijing-based boutique merchant bank, responsible for its TMT practice. During his tenure with the NBA China, he was the Managing Director of Arena and League Development in China. Earlier, as the Managing Director, James managed Microsoft’s $165 million China equity investment fund along with other responsibilities including the sales and marketing activities across 17 provinces and 32 cities. In the early part of his career, James served eight years in the U.S. Air Force.

James holds an undergraduate degree in Aeronautical and Astronautic Engineering from Purdue University and an MBA from the Wharton School, University of Pennsylvania.

Emily is responsible for strategic marketing, commercial partnerships and corporate communications and lead's the companies academic, cultural and stakeholder relationships. Prior to this she led the programming of temporary exhibitions, events, digital strategy and marketing at London’s Natural History Museum.  Her career has spanned marketing and communications roles for London’s cultural organisations including the Royal Court Theatre, London Philharmonic Orchestra and National Gallery. 

Anrick is a VR and Interactive Filmmaker. His work is inspired equally by cinema and games. He loves projects that involve a mix of narrative and experiential technology, and challenges the viewer to get involved with the story.

Dave has been pioneering the use of immersive technologies since his key involvement in the launch and early growth of augmented reality giant, blippar. Since then, he has been responsible for pushing award-winning Virtual Reality Studio ‘Rewind:VR' into the limelight with world famous, ground breaking VR experiences and is now working with two of the film industry's leading 3D and atmospheric sound experts to bring real world and cinematic audio solutions to VR audiences.

Andy Huang is the leading talent of “National Thousand Talents Program” and an expertise in fields of international TV technology, internet and video service development, industry strategy and technical innovation. He was Ph. D. from Nanyang Technological University, School of EEE., and served as the visiting professor in Fudan University.

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  2015.4 ~ Founder and CEO of OTVCLOUD Internet Technology（Shanghai） Co., Ltd.
  
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  2012.1 ~ 2015.3 CTO & Vice President, BesTV Company.
  

Successfully lead the strategic cooperative project between BesTV and Microsoft to achieve the integration and management of the Xbox One with BesTV platform as well as bring the product to market

Successfully develop and implement the internet TV strategy of “content+ cloud service platform +intelligent terminals”

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  2010 ~ 2012 Vice President of Engineering, Concurrent Computer Corporation, USA.
  

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  1995 ~ 2010 Director of technology, Cisco company and Scientific-Atlanta Inc., US
  

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  1992 ~ 1995，Professor & engineer in Singapore Audio and Video Research Institute( MPEG expert)
  

Jenn Schwerin is one of the most respected foreigners working in the Chinese media world, and for the past 19 years has helped the world’s largest multi-national corporations create and distribute their narrative campaigns across China. She is a cross-cultural, multi-platform communicator with her finger on the pulse of trends in storytelling. Her firm creates narrative branded content that plays across a wide range of platforms—from China’s incredible network of public screens in elevators and subways, to television, mobile, webisodes and more. Schwerin developed the first MTV content from China. Her clients include P&G, Olay, Mastercard, and Pfizer to name just a few. As an award-winning filmmaker (director, writer, producer) working in both North America and China, Schwerin has made films for HBO and PBS and was nominated for an Emmy award for her short fiction video work. In China for the past 19 years, Jen created the first mainland Chinese short films for MTV Asia in the mid-90's and was the Creative Director of Encore International working closely with China Central Television. Most recently, Schwerin has written several feature screenplays and directed numerous short fiction works in Mandarin and English. Her feature film project "Delicious" was selected as a finalist for the First China-Canada Gateway Screenplay Competition held at the Whistler International Film Festival in 2012 and will be produced as China-Canadian co-production. Schwerin is slated to direct her Mandarin language/China market film, "Driving 66", on location in the American Southwest. Her short fiction film, "A Part Apart" (2012), won Best Director, Best Actor, and Best Cinematographer awards in the National Film Challenge 2012. In 2011, her short fiction film "Elixir" (2011) was a finalist in the same competition. Taking her expertise in short-format, highly creative content, Schwerin founded TaDaa! Media in 2008 as a platform to create feature films, branded content and viral digital gems for trans-media platforms in China and the world. She is actively seeking scripts and scriptwriters with which to collaborate as she builds a bigger creative team. Jen grew up in NYC with her photographer mother, Polly Brown, her entrepreneur father, Joseph Schwerin, and her two sisters, both filmmakers, Leslie Schwerin and Christina Schwerin. She graduated with a BA degree in fine art from Yale University and studied film production at NYU. Schwerin’s expertise in the Chinese market runs deep, and she will share her insights on transmedia productions, and the evolution of branded content storytelling.

Dr. Chau has more than 18 years of ICT business leadership experience and extensive expertise in the enterprise and service provider markets in Asia Pacific. This experience has helped him cultivate extensive business acumen throughout the region.

Prior to joining Level 3, Dr. Chau served as vice president of carrier services and general manager of Global Crossing’s Asia business. He also held various leadership positions at New World Telecom (Hong Kong Broadband), Equant (Orange Business Service), Asia Global Crossing (Telstra) and Cable & Wireless (Vodafone).

Dr. Chau earned his doctoral degree in business administration at Hong Kong Polytechnic University and holds an EMBA degree from the University of Ottawa Canada. He also attended the executive development program at the Daniels College of business at the University of Denver.

Sean has more than 20 years of experience in the IT industry in the Network, Telecom, Application Performance Management, Application Delivery Optimization and Cloud Service sector.