De sales university
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- Total Expense Per Student ($) Instructional Expense Per Student ($)
- D. Office of the vice president for institutional advancement - contributions toward the accomplishment of Goal 1 – Strength the reputation of DeSales University for quality education.
C. Office of the vice president for administration, finance, and campus environment - contributions toward the accomplishment of Goal #1 – Strengthen the reputation of DeSales University for providing quality education. 1. Salaries The reputation of DeSales University primarily depends on excellent academic programs. In order to have excellent academic programs, a university must have excellent academic leadership and faculty. There is usually a direct correlation between salary levels and quality of personnel. Certainly, there are individuals, faculty and non-faculty, that will accept a reduced salary for the opportunity to pursue a certain lifestyle or mission; however, over the long-term to achieve excellence, the correlation of salary levels and excellent personnel must be acknowledged. The market pressures for hiring excellent personnel are simply too great and eventually migration occurs toward higher paying compensation. DeSales University recognizes this fact, and as such, benchmarks its faculty salaries at the 60% percentile of the American Association of University Professors (AAUP) data for Master’s Level IIA salaries. DeSales University operates on four very simple principles of finance: #1. Maintain tuitions at the average for private institutions within the Commonwealth of Pennsylvania. #2. Maintain fewer administrators and staff than average at private institutions in the nation. #3. Benchmark average administrative, professional, and support staff salaries at the median (50th percentile) for all private universities nationally. #4. Benchmark average full-time faculty by rank according to the AAUP averages at the 60th percentile for masters IIA private universities nationally.
Percentile rankings (60th percentile) Category IIA Chronicle Master’s Institutions DSU Salaries 2011-12 2011-2012 Comparisons
Associate $72,141 $71,900 - $ 241 Assistant $61,836 $60,100 - $ 1,736 Instructor $49,460 $51,100 +$ 1,640 We have 13 professors, 32 associate professors, and 42 assistant professors, so the minus numbers equal -$219,555. We have 16 instructors, so the plus numbers equal +$26,240. This means that DeSales University is -$193,315 below the 60th percentile for salaries during the 2011-12 academic year. It is very obvious that the salaries for the 13 professors are the source of the shortfall. Last year, however, our average salary for professor was $85,000 and we had ten professors. This means that three associate professors moved into the professor rank. It also implies that some professors with years of service probably left the institution. With all these moving parts it is always interesting to see how we are doing. We are pleased that the other three ranks are close to the 60th percentile. As reported last year, we do consistently spend more of our institutional resources on instruction than our peers. Reviewing the Council of Independent Colleges “Key Indicators Tool (KIT)” graphs this statistic is demonstrated vividly. DeSales’ total expenses per student, which include back-office operations, have been maintained below the median (chart #1) while instructional expense per student - including faculty salaries - is above the national median (chart #2) and fairly close to the 2nd quartile. Total Expense Per Student ($) Instructional Expense Per Student ($) You will notice in the first chart that the yellow line, which represents DeSales, is always below the black line which represents the national median (50th percentile). We spend less institutional resources on total costs per student than the average in the nation. But in the second chart, the yellow line representing DeSales University is at or above the black line (50th percentile) when looking at the amount of institutional resources that go toward instructional costs. This means that we spend a greater percentage of our resources on instruction (as opposed to residence halls, athletic facilities, community centers, etc.) than other institutions in the nation. The major piece within “instructional costs” is the faculty salary line of the budget. 2. Enhancing a reputation for academic excellence
The vice president for administration, finance, and campus environment serves on the Finance Counsel, Budget Committee, Parish Capital Assessment Committee, and Audit Committee, respectively, of the Diocese of Allentown, and is a member of the Lehigh Valley Association of Independent Colleges Planning Committee. He is also actively involved with assisting Middle States Commission on Higher Education, performing financial reviews of four periodic review reports and also conducting an on-site visit and financial review of an institution during the year. The vice president for administration, finance, and campus environment, director of finance and treasurer, and controller maintained memberships in the American Institute of Certified Public Accountants and the Pennsylvania Institute of Certified Public Accountants (PICPA). The vice president for administration, finance, and campus environment is also a member of the Pennsylvania Society of Public Accountants. The vice president for administration, finance, and campus environment and the controller are certified public accountants, currently licensed by the Commonwealth of Pennsylvania. To maintain a current CPA license, eighty hours of continuing education must be taken during a two year reporting period, with the most recent reporting period ended December 31, 2011. Continuing education includes seminars that cover various topics of accounting, financial management, taxation, auditing, internal controls, and ethics. The associate vice president for administration and planning completed his second year of doctoral coursework at Fordham University, Graduate School of Education, in pursuit of a Ph.D. in Educational Leadership through the Center for Catholic School Leadership. The associate vice president for administration and planning participated in regional economic development activities with the Lehigh Valley Economic Development Corporation (LVEDC) through the Innovation, Talent and Entrepreneurship Committee (iTEC) working on both the delineation of mission, goals and activities of the Committee and in support of a regional internship program developed to connect local colleges and universities with entrepreneurs and start-ups. The Committee serves as a main resource in LVEDC’s efforts to engage higher education and healthcare assets (Eds and Meds) in developing programs that support a generation of a more talented workforce in the Lehigh Valley. The associate vice president for administration and planning served on the Economic Development Committee of the Association of Independent Colleges and Universities of Pennsylvania (AICUP), participating in the development of regional and statewide workshops addressing economic development issues for higher education administrators. The associate vice president for administration and planning served the second year of a three year term on the Advisory Board of Catholic Charities for the Diocese of Allentown. The associate vice president for campus environment is a member of the American Risk and Insurance Association, the International Facility Management Association, the Association of Energy Engineers, Certified Energy Procurement Professionals, the United States Green Building Council, and the National Association of Educational Procurement Professionals. In addition, he attended a seminar on cyber insurance sponsored by the National Business Institute and attended workshops sponsored by Hess Energy on energy reduction and procurement. The controller of the university participated in various industry-related conferences, including the Datatel conference, which covers the operation and enhancements of the University’s administrative software, as well as the PICPA Conference on Fraud, the annual Not-for-Profit Conference held in Hershey, PA, and the Eastern Association of College and University Business Officers (EACUBO) conference on accounting and industry updates. The executive director of public safety, security, and health is a member of the American Society for Industrial Security, American Society for Public Administration, Association of the United States Army of Civil Affairs, International Association of Campus Law Enforcement Administrators, International Association of Emergency Managers, Military Officers Association of America, Northeast Colleges and Universities Security Association, Pennsylvania Association of Campus Crime Prevention Practitioners, and the Reserve Officers Association of Veterans of Foreign Wars. The executive director of public safety, security, and health completed the Counter-Terrorism Issues in Higher Education Course at the Bergen County Police Academy, Mahwah, NJ, and the Police Officer Critical Incident Stress Management Course, at the Burlington County Emergency Services Training Center, Westhampton, NJ, during the year. The executive director of public safety, security, and health is currently enrolled in a doctoral program (Ph.D.) with a concentration in public policy administration (emergency management) at Walden University. The chief of police was elected President of the Lehigh County Chiefs of Police Association for 2012. The chief is also a member of the International Association of Chiefs of Police, the Pennsylvania Chiefs of Police Association, and the International Association of Campus Law Enforcement Administrators. b. Administration and finance professional staff participation in national/regional/local activities on campus. The vice president for administration, finance, and campus environment serves on the Board of The Pennsylvania Shakespeare Festival. The director of finance and treasurer serves on the board of the Forum for Ethics of DeSales University. The office of human resources hosted a three-day human resources symposium in June for local/regional human resources officers from twelve colleges and universities. Topics included TIAA-CREF compliance issues, leadership training, insurance collaboration, and social media issues in employment procedures. The human resource directors of the six Lehigh Valley Association of Independent Colleges (LVAIC) schools have established the LVAIC Leadership Academy in collaboration with Northampton Community College’s Center for Business and Industry. During fiscal 2013, there will be two cohorts of supervisors/managers from these six schools attending thirty-two hours of supervisory training in the two sessions which will be conducted in the fall of 2012 and the spring of 2013, respectively, with classes conducted on each school’s respective campuses. Donna Mikol, human resources associate, received her MBA from DeSales University. An “Active Shooter Tactical Operations and Rescue Course” was held on campus on March 5th and 6th for police officers selected by Chiefs of Police in Lehigh and Northampton Counties. Five University police officers participated in the training. 3. Networks of support from administrative professionals for academic excellence The auxiliary services department contributes a large role in the effort to strengthen the reputation of the university, whether among our students or the general public. a. Conference Services – The reputation of our conference services function, which primarily uses the Gerald White Pavilion in the University Center, remains increasingly positive. We have long-standing relationships with important Lehigh Valley institutions, namely Lehigh Valley Health Network, St. Luke’s Hospital, the Diocese of Allentown, Lehigh County, Victaulic, Lutron Electronics, and National Penn Bank, all of whom make significant use of our facilities for training and events. The Southern Lehigh and Greater Lehigh Valley Chambers of Commerce also frequently use our facilities. We also place an emphasis on groups and events that bring young people to our campus; for fiscal 2012 this list included the Kids of Character program, Senator Bob Mensch’s “Senator for a Day”, Nativity Prep High School’s summer program, several high school proms, athletic banquets for Southern Lehigh and Palisades High Schools, the Central Catholic Little Vikings, and the Miracle League Christmas party. b. Food Service – The administration holds regular meetings with the student government association (SGA) with the goal of maximizing student usage and appreciation of the university’s food operations. Once again, SGA did not have many complaints during the past year, and gave very favorable reviews to the increased hours and selections at the McShea Café. This collaboration resulted in the expansion of our 3D University card program to include the Copperhead Grille, with more local establishments to be added in the future dependent on the success of this pilot effort. The catering services provided by Sodexo for our conference services also deserve special mention; we continually receive excellent reviews concerning the food provided at these events. c. Campus Store – As discussed last year, the university outsourced the operation of its campus store to the Follett Higher Education Group effective July 2011. The transition efforts over the summer of 2011 went about as smooth as could be expected considering the circumstances, and the campus store is now fully functioning under Follett’s management. Follett’s book rental program was a significant reason for their selection, as the structure of our ACCESS and graduate programs (with several sections of a course offered at multiple times during the academic year) appeared to present a good opportunity to provide our students with an additional option besides the traditional “new” or “used” books. This option has proved to be more popular than expected, with book rental accounting for 17.6% of all book revenues through March 31, 2012, a rate nearly double Follett’s national experience. Follett will also have the economies of scale to much more effectively deliver and grow online book and apparel sales moving forward. D. Office of the vice president for institutional advancement - contributions toward the accomplishment of Goal #1 – Strength the reputation of DeSales University for quality education. The many talented professionals in the office of institutional advancement play critical roles in the promotion of academic excellence at DeSales University. This report focuses upon two of the most important, growth of academic affairs endowment funds and promotion of our wonderful story of success to the larger world. 1. Growth of academic affairs endowment funds For a young institution, DeSales University is blessed with the beginnings of serious endowments for academic programs. They are listed by order of the four divisions of the academic programs at DeSales. Some of the funds support salaries for endowed professorships; others fund lectureships or special institutes within certain academic majors. The office of institutional advancement promotes these funds and solicits new gifts for the endowments each year. New Funds Total Division of Business
Political Thought $0 $318,000
Division of Healthcare and Natural Sciences
Division of Liberal Arts and Social Sciences
Division of Performing Arts
The office of institutional advancement also oversees and promotes the development of endowments that support two subsidiaries of DeSales University. These entities were created by the university to showcase particular strengths of the institution. Both bring great renown to their respective disciplines and to the university as a whole. New Funds Total Salesian Center for Faith and Culture Endowments: $268,469 $4,634,000
Pennsylvania Shakespeare Endowments: $104,796 $2,609,875
Endowment for Professional Company $51,000 $1,370,000
2. Promotional activities of academic excellence offered by the office of institutional advancement a. Publications The office produces more than 300 high quality publications for all offices across campus and develops marketing campaigns using print, internet, television, and radio to help promote the various departments, majors and programs. These efforts touch all divisions of both the graduate and undergraduate programs. The university received more than 275 mentions in local, regional, national, and global media outlets. b. Website design Last year the communications staff evaluated the university website and compared it against competitors and best industry practices. The result called for a complete overhaul of DeSales.edu. The old website had 12,000 pages—some that were unnecessary because they contained duplicate content or they were not being visited. The technological platform or content management system used for the site was also out of date. In January, we launched the most viewed pages (verified by statistics) with a new design that was test marketed and approved by both the integrated communications committee and the president’s cabinet. The site was also built on a new platform to take advantage of Web2.0 technologies and functionality that potential students have come to expect. All content is marketing driven and fully integrates financial aid information with academic and admissions information for all students in the three divisions. The conversion of the remaining pages—bringing over content and eliminating unneeded pages— is scheduled to be completed at the end of the summer. This was an extraordinary feat accomplished by a very small staff of two people, the web content coordinator and the web manager, with outside assistance from our advertising agency. They are to be congratulated on an outstanding effort. c. Social media The communications office advises and trains DeSales users (group, one-on-one) on best practices, rules, regulations, etc., of social media. Below is a list of the major social media sites and how DeSales interacts with each: • Official DeSales University Facebook page: 2,623 fans to date (1,674 last year) with a reach of 918,091; photos tagged: 13,681 • Official DeSales Twitter account: 869 followers to date (475 last year) with 1,383 tweets • Official DeSales YouTube channel: 29,498 video views to date • Official Google Places pages (3 locations): 506,397 impressions and 39,316 actions (7/1/11 – 5/8/12) • Official Flickr photo sharing page: 2,109 public photos with all-time photo views of 342,227 • University WordPress blogs: 188,641 page views (7/1/2011 – 5/8/2012) • Google Plus account creation is in progress • Pinterest: creating “pinable” graphics for all DeSales majors and programs.
The web content coordinator presented on social media and best practices at the Allentown Diocese advancement day, and DeSales will host a social media workshop for the diocese in the fall. While numerous people on campus are active in social media, the regulation, training, staying ahead of trends, and learning about what is new is all accomplished out of our office and specifically the web content coordinator. d. Campus lectureships The university’s two major lectures, the Thomas J. Furphy Lecture and the Frank L. Marcon Lecture, were held. The school hosted former Oklahoma Congressman J.C. Watts for the Furphy lecture, and BBC America Anchor Katty Kay for the Marcon Lecture. While these speeches are major events, other lectures on campus that are hosted by academic departments and offices bring other perspectives and points of view to our students, faculty, and alumni. Speakers from the fields of business, national security, forensics, and poetry were held on campus this year. e. Advertising The communications office serves the marketing and advertising needs of the campus including the ACCESS office, the seven graduate programs, the admissions office, and other departments as needed. This year, advertising was purchased via print, radio, outdoor (billboards), and web. This year, for the first time, DeSales created a television commercial that ran as a local ad on national cable stations, including TNT, ABC Family, and the Lifetime Movie Network. The content of the commercial advertised the undergraduate spring open house. The ad helped the admissions office set record attendance. With oversight from Susan Lehman, faculty member in the tv/film program and Diane Krause, director of marketing, the ad was created, filmed, and edited by students. The communications office also conducted a targeted online campaign for the M.Ed. program. The online behavior of teachers and those studying to be teachers was analyzed and a specific banner advertising the M.Ed. program was delivered to them. This campaign resulted in 8,000 clicks on our website in just 4 weeks. f. The President - Alumni tour The “friend raising” component of these events allows DSU staff to share the good news of what is happening at DeSales University in terms of growth, quality of education, majors, etc., to alumni who can then bring that information out to their communities. In addition, we continue to invite accepted students and their families to participate and interact with DeSales University alumni and staff using the information/interaction to make their final decision, and perhaps also to take information with them to share with others. This past year, DeSales University hosted 15 tours with a combined attendance total of about 510 guests. g. Federal Reserve Event The institutional advancement department hosted the Philadelphia Federal Reserve Bank on campus in the region’s first visit by the Federal Reserve Bank outside of Philadelphia. Kevin Fleming, president of Integrity Personnel, Inc., and a member of the DeSales president’s council, was instrumental in having the Federal Reserve present at DeSales. In 2010, Kevin was appointed to the Fed’s 12-person economic advisory council to provide insight into the Lehigh Valley’s business climate. Several hundred community and corporate individuals attended and the event further enhanced the DeSales University reputation. Download 1 Mb. Share with your friends:
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