Developing the Entrepreneurial Spirit



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The Challenge



Entrepreneurs in Action! cases are written to be open-ended, flexible learning experiences for students. The case provides an introduction and a learning vignette to set the stage for the students. The student groups should carefully read the introduction and the learning vignette. After reading these areas, students should discuss the major issues outlined in the introduction and learning vignette. The students are then faced with the opportunity to develop possible solutions to the problems and opportunities outlined in the case. In some cases, students may find it necessary to seek information from some of the resources listed in the case and are to contact Online Experts early in the opportunity identification. There are no right or wrong answers in these exercises and it is expected that multiple solutions will be developed by different groups. It is also suggested that students not only look at the political, economic and social issues, but to dream about future inventions and/or business opportunities that can derive from the case. The challenge begins with the following questions:


  1. What do you think?

  2. What solutions would you recommend if you were a member of this student team?

  3. What new business ventures could be developed from this case?

After raising these questions, the students are free to begin deliberations on possible solutions to the case.



  1. Core Concepts





  1. Brief history of personal computing

  2. Economic impact of personal computing on small business and the home market

  3. Small business vs. big business (Gates vs. IBM)

  4. Economic and social impact of wireless phones

  5. Impact of wireless networks on business and education

  6. The politics of small colleges and universities
  1. Learning Objectives





  1. Students will develop an understanding about the early development of the microcomputer industry.

  2. Students will realize that it is possible for young entrepreneurs to develop a technical innovation that changes society.

  3. Students will learn the issues in taking a technical idea to the market place.

  4. Student will learn how to sell an idea to a college Dean.

  5. Students will learn how to involve others in a technology revolution.

  6. Students will learn how to market a business idea to other college.



  1. Guiding Questions





  1. What are the underlying characteristics of young entrepreneurs?

  2. What impact has the micro computer industry had on the world population?

  3. What role has wire less technology played in the micro computer industry?

  4. What role will/has wire less technology played in the field of education?

  5. What new applications and/or future products will be derived from Wireless technology?

  6. How would it be possible to make an entire down town area of a small town wireless and what impact would it have on redevelopment?



  1. Resources

The following resources are listed to help student groups as they develop possible solutions to the Wireless Technology Case. These resources are designed to help the students understand wireless technology and to provide information about the issues. No solutions will be given in these references. Students should use these references and references from their own research to formulate solutions to the issues. These references are listed by categories in order to provide the students with resources that will provide a quick overview of some of the issues. Other resources maybe added during the case development. On-line experts are available to the student groups and can be used to help identify issues as well as other resources.


    1. Background (what others have done)

The following Universities and Colleges are among a larger group of institutions across the globe that are developing and implementing wireless technologies within their operations. These are by no means the best or worst institutions, but merely a sample from the United States that have received some media attention with regard to their technological systems in place. Because this list is merely a broad sample, a more comprehensive list of higher-level educational institutions that are significantly “unwired” can be found under number eleven (11) in this section. This contains a link to Intel’s website, which lists the United State’s most unwired campuses.



  1. University of Washington www.washington.edu

  2. University of Dayton www.udayton.edu, http://lvillage.udayton.edu

  3. American University www.american.edu See articles #12-13

  4. Emory University www.emory.edu See article #10

  5. Johns Hopkins University www.johnshopkins.edu See article #9

  6. Carnegie Mellon University www.cmu.edu See article #8

  7. University of North Carolina www.unc.edu See article #7

  8. St. John’s University http://new.stjohns.edu/ See article #6

  9. Trinity University (San Antonio) www.trinity.edu See article #5

  10. West Point Military Academy www.usma.edu See article #4

  11. Intel’s Most Unwired Universities Article

http://www.intel.com/products/mobiletechnology/unwiredcolleges.htm
    1. Research Articles


(Journal and Media Based)
The following articles are both media based (newspapers, magazines and various other publications) as well as journal based (academic and trade). If you are unable to access these articles using the provided links, you may search for them on your own campus library system using the article’s bibliographic information.
Education Articles (articles surrounding wireless applications in education)

Universities Get W-Fi Access, BBC News, UK Edition

http://news.bbc.co.uk/1/hi/technology/3854377.stm

Wireless Internet access comes to campuses around the UK; the wireless Internet service provider SUBzone is to install high-speed wireless net services to more than 55 student unions in Britain.


Carnevale D. (May 16, 2003). Senate backs bill to establish technology grants. The

Chronicle of Higher Education, (49)36, p. A.36. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000348166051&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

The U.S. Senate passed a bill late last month that would create a $250-million grant program to help minority-serving institutions install digital and wireless technologies on their campuses. The vote in favor of the bill was 97 to 0. Under the bill, the National Science Foundation would oversee the grant program, which would receive authorization for five years.
Manzo, K. K. (Jun 16, 1994). Universal access: Superhighway critical for equal

educational opportunity. Black Issues in Higher Education, (11)8, p. 26.

AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000490368501&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

The importance of technology in the classroom has been growing for some time, and it is now time to act. Many institutions across the globe have fallen behind in the technological race, which may affect their achievements as academic institutions.
Swanquist, B. & Garza, J. (October 2003). Going wireless. American School &

University (76),2, p. 40. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000428988361&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

Now that wireless technology has proven itself indispensable to the business world, the academic community is moving to embrace it. The technological advancements of the past few years offer schools unparalleled flexibility in teaching, seamless facility management and faster communication.
Chronicle of Higher Education (January 17, 2003). West point creates campus wireless network after overcoming security issues, Author, (49)19, p. A. 27. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000290748441&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

The U.S. Military Academy, in West Point, N.Y., has begun using wireless networks in its classrooms -- but only after conducting extensive research on security hazards and waiting two years for fast wireless technology to become available. West Point officials believe the wireless network they now have is secure, unlike most wireless networks on college campuses.
Gonzalez, S. P. (April 10, 2002). La prensa trinity receives funding for wireless

technology, (X)15, p. 16. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000495262031&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

Details on the funding of Trinity University’s wireless program.


Benson, J. (Mar 2004). Applications: St. john’s university outfits students with the

technology needed to learn and succeed. T.H.E. Journal, (31)8, p. 38.

AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000585617871&svc_dat=xri:pqil:fmt=html&req_dat=xri:pqil:pq_clntid=2335

Students nationwide are seeing hotspots pop up on their college campuses as an ever-increasing number of schools adopt wireless technology. Here, Berman discusses the integrated wireless solution that St John's University in New York equipped its students, which was undertaken by partnering with leading technology vendors IBM, Intel, and Cisco.
Anonymous, (April 2001). Carolina uses wireless technology to transform learning

T.H.E. Journal, (28)9, p. 66. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000071733157&svc_dat=xri:pqil:fmt=html&req_dat=xri:pqil:pq_clntid=2335

In connection with a new laptop requirement, University of North Carolina at Chapel Hill students are using wireless technology for high speed access to the Internet, e-mail and the campus network in classrooms, labs, libraries and at other sites. By making technology more accessible in academic life, UNC aims to produce graduates with the high-tech savvy required for 21st century professional success.
Anonymous, (July 18, 1998). Science and technology: Unwired.

The Economist, (348)8077, p. 70. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000032104993&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

A team of researchers at Carnegie Mellon University is fitting out the university campus, and its students, with a wire-free local area network that should eventually cope with all the data that the modern digital world can throw at them.
Strom, D. (Mar 20, 1995). A sprawling library with concrete walls looks for better

lan technology. InfoWorld, (17)12, p. 68. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000001864725&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

The information systems staff of the Welch Medical Library at Johns Hopkins University supports a wide variety of users, including doctoral students and teaching faculty as well as doctors involved in cutting-edge medical research. Although the library has been on the leading edge of a number of technologies, it has one major problem: One of the buildings is a concrete bunker, said Rick Kuchan, manager of Welch's information technology department. This has been quite a challenge in terms of wiring, and much of the wire has been installed on an ad hoc basis. Wireless networking was ideal. The relatively close proximity of the campus made for a good test of spread-spectrum products.


Mason, C. F. (July 18, 1994). BellSouth, emory test in-building wireless.

Telephony, (227)3, p. 12. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000000035398&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

As part of the first phase of one of the largest in-building wireless technology trials, BellSouth Cellular will deploy a fiber optic-based cellular system on a patient floor at Emory University Hospital in Atlanta during the summer of 1994. It is believed the 12- to 18-month trial, to be in 3 phases, will provide the data necessary to determine the commercial viability of such wireless data systems.
Pappalardo, D. (July 5, 2004). University graduating to wireless net.

Network World, (21)27, p. 21. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000660958491&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

American University embarked on an ambitious plan two years ago to offer students discounted wireless phone service and access to a campus-wide wireless LAN (WLAN). It teamed with BearingPoint, which helped the university come up with a plan. That is where MobileAccess Networks came in. The university deployed the MobileAccess System Architecture, which includes a ModuLite Base Unit that connects to a wireless service provider's base station on one end and an MA-100 Remote unit on the other end. While expanding its network, the university also struck a deal with Cingular Wireless and then about a year later with T-Mobile.

Noguchi, Y. (Aug 7, 2002). Look ma, no wires; american university launches $2

million project; [final edition]. The Washington Post, p. H.10. AVAILABLE AT:

http://80-gateway.proquest.com.proxy.library.vanderbilt.edu/openurl?url_ver=Z39.88-2004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_dat=xri:pqd:did=000000146819801&svc_dat=xri:pqil:fmt=text&req_dat=xri:pqil:pq_clntid=2335

With help from KPMG Consulting of McLean and Foxcom Wireless in Vienna, AU has already installed small dome-like structures on the ceiling of each floor of the business school, as well as in two residence halls. Those structures include cell phone repeaters that will transmit signals reliably into the buildings. By the start of classes this fall, half of the campus, including AU's five high- rise residential halls, the Ward Circle Building and the Mary Graydon Center will be wireless. The rest of the campus -- including five sites off the main campus -- will install similar wireless technology by the end of the spring semester.



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