produces nasty things like air pollution and greenhouse gases. Second, it’s finite;
getting more of it becomes increasingly difficult and expensive each year. Type
X behavior is similar. An emphasis on rewards and punishments spews its own externalities (as enumerated in Chapter 2). And “if-then” motivators always grow more expensive.
But Type I behavior, which is built
around intrinsic motivation, draws on resources that are easily replenished and inflict little damage. It is the motivational equivalent
of clean energy inexpensive,
safe to use, and endlessly renewable.
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