Eastern hrm –strategic planning 2014



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MacPhee House Proposal


In addition to the initiatives of the Arts and Heritage groups, the community Visitor Information Centre would like to make the MacPhee House a hub of cultural activity for the communities along the Eastern Shore and for visitors to our communities. As of now, the MacPhee House is open from May to October. It is hoped that this could be expanded to year-round.

Activities already planned and future considerations include craft sales, special events (i.e. Canada Day and Seaside Festival week-long activities), outdoor concerts, jam sessions, theatre presentations, historical presentations and traditional skills workshops (e.g. quilting, fly tying). Two aboriginal pow wows are being scheduled- one in July and one in August.

The MacPhee House has three areas of focus. There is a museum, a future art gallery and the Visitor Information Centre. There are public washrooms with both inside and outside access. A family room has been established in one of the kiosks. The grounds have been beautified, intensifying the magic of the West River Falls and Harbour vistas.

Much of the work comes from the volunteer sector. Heritage, Arts and Tourism committees associated with the Sheet Harbour and Area Chamber of Commerce as well as the general membership have put many hours into creating a meaningful facility. Federal grants, an AESTA grant and a training partnership have created minimal employment.

We believe that working with HRM, we will be able to maintain and expand the sharing of the culture of this area with community and beyond.

The STAA group would like to use the MacPhee House and surrounding buildings for the following activities:

1. Artist of the Week program – This has been a successful event in the past.

2. Community Art Projects – There have been several community art projects in the last 4 years and it is always difficult to find a space that is large enough and is cost effective. This type of project will continue to occur.

3. Artist Cooperative – In the near future or next year, the artists’ group would like to sell their arts and crafts from the MacPhee House or one of the kiosks. Two craft and gift shops have closed in the last two years.

4. Art Centre for teaching workshops, using it for meetings, and having a space for artisans to work and participate in group activities such as painting, quilting etc.

5. Centre for Demonstrations – it is important to show the community especially the youth, what the artists and crafters do. At this time, this interaction does not happen.

Sheet Harbour and Area Heritage Society.


Formed in 2007, the Heritage Society’s interest is to preserve and record the history and heritage of the local area. A major on-going project is the collection of oral history, the stories of senior residents. We hold events from time to time, such as “Ghostly Tales” at Halloween, and the Christmas Reception at MacPhee House with period decorations.

The Society also maintains the collection at the MacPhee House Community Museum. This collection was begun in 1984 as a result of the Sheet Harbour Bi-Centennial of the 1784 settlement on the East River. Re-organized in 1996 and 2000, it is hoped to move the museum downstairs in MacPhee House and include inter-active digital displays. Originally a private residence on the present site of part of Gammon’s Bros. Ltd., it was expanded into to a rooming house by John and Florence MacPhee when they acquired ownership. The rooming house extension was removed, and the house turned 180º, when it was moved to the West River location in 1989.

The Society is all volunteer, has an important task; and would appreciate the participation of anyone interested in keeping memories of the past alive for the benefit of future generations.

General Meetings are every month on the second Tuesday 7:00.pm. at the General Purpose Room of the Hospital. We’ve recently begun a “Story Teller” program at the end of our meeting where local memories are recounted. Fascinating stuff, and all are welcome to attend.

Society President Judy Smiley (654 2068) would welcome your call.

The Society has responsibility for the MacPhee House Community Museum



  • The Collection, its research; preparation; maintenance; interpretation and display

  • Cataloguing and photographing the artifacts, photographs and documents and making the collection available to the larger public through the Canadian Heritage Information Network and the Virtual Museum of Canada through the Passage Project of ANSM

The Society is responsible for establishing the authenticity of sites proposed for marking, for marking historic sites, preparing interpretive signage, and arranging appropriate public access. The site of the ground-wood pulp mill at the West River adjacent to MacPhee House is the primary concern in that regard.



  • The Society also has an interest in the gathering of oral histories from local residents before these are no longer available.

  • The Society has limited genealogical resources, but offers what assistance and suggestions it can to individual researchers.

  • The Society, while Registered, operates within the context of the Chamber of Commerce, since historically the MacPhee House Community Museum has been a concern of the Chamber, along with MacPhee House itself and the VIC housed there.

Minutes for Tourism Meeting held on Friday January 31st 2014


Senator Tom McInnis – President of Chamber of Commerce

We need to decide what product we are selling and market that idea. Creating a national park which includes Liscombe Game Sanctuary and the Bay of Islands would provide jobs for many years.




Karen Wenaus – President of DEANS, Manager of Liscombe Lodge

Karen discussed the role of DEANS, and also spoke about the importance of networking.




Hollie Quick –Marketing and Communications Officer of DEANS – Destination Eastern and Northumberland Shores.

Hollie discussed how DEANS obtained their funding as a non- profit organization. She discussed several of their marketing strategies which included their website, Guide, Map and the Saltscapes Expo.

*HRM does not fund DEANS even though the Eastern Shore is part of their district.

David Hendsbee – Municipal Councillor

David discussed several items such as improving road signage and signage for businesses, cleaning up obsolete signage in the HRM, developing a blue route for bicycling, and more trail development. He also mentioned that grants are available and to check that out on their website. His response to Sandy’s question about funding MacPhee House, was that we will have to wait for the budget to be announced.




Shannon Chambers – ACOA

Shannon explained some of the programs for businesses and mentioned that they can call her to discuss any future plans. 902-426-6792.




Discussion # 1 What do you consider a great day on the Eastern Shore to be like?


  • Get on the water, boat tours, kayaking, boating

  • Eat seafood - lobster, mussels, clam bake etc. - be messy

  • Go for a hike with binoculars and camera

  • Get yourself on an island

  • Spend sunrise until sunset at the beach - any beach!

  • Stargaze

  • Church suppers

  • Fishing for trout

  • Go diving for scallops

  • Relaxing with beer on the deck

  • historic tours

  • photography

  • biking

  • social gatherings with friends and neighbors

Discussion # 2 - Discuss ways you could develop an experience for a tourist with your business and/or other businesses.

  • Meryl - packed lunch to picnic on an island and then stay at a local inn overnight.

  • Robert - Guided photography tour - photography weekend at a local accommodation.

  • Woodlot demonstrations - promote sustainable harvesting - showing other options besides clearcutting.

  • Ladies weekends - spa, massage, estheticians - gather local services to offer a package.

  • Sea Kayaking.

  • Camping experiences such a star gazing/astrology, winter camping with snow shoe tours etc. possibly in conjunction with Taylors Head.

  • Guided or theme walking tours at Taylors Head (bird watching, flowers/fauna etc).

  • Oyster farm tours, partner with complimentary business for package experiences.

  • Aqua Culture Festival with tours or mussel boil.

  • Lobster fishing experience or a lobster fishing tour which involves cooking the lobster for a meal.

  • Tourists to buy seafood from other businesses and stay at a campground.

  • Seaside Festival packages.

  • Farmers Market (crafts, seafood, produce etc).

  • Family/Kiddies experiences especially at Taylor Head Beach or winter activity - “Lily’s Hill” - outdoor ice rink, coasting hill, etc. - run by volunteers.

  • Provide an activity where a tourist could watch a demonstration which creates an art experience

Barriers to some activities.

  • We need transportation to get folks to and from (if people want to drink)

  • Insurance is always a barrier - very costly

  • Lack of public washroom facilities along the Shore

Discussion # 3 - What type of marketing do you use for your business? What associations do you belong to?

  • Word of mouth  DEANS

  • Facebook  Twitter

  • Google Adwords  Personal website

  • Tourism guides  Seaside Tourism Association

  • TIANS  COANS

  • APES  Lonely Planet

  • Trip Advisor  Trade Shows

  • Aquaculture Assoc.  Taste of Nova Scotia

  • Select Nova Scotia  Seacoast Trail Arts Association

  • Sheet Harbour & Area Chamber  Friends of Taylor Head Park

  • SNAP newspaper -not enough advertisers in the area so he does not come anymore. Need to support


Action Plan

  • Create awareness to increase tourist visitation.

  • Use Google Adwords

  • Provide long-term employment. The National Park (Bay of Islands) is a great idea - would create jobs, bring families who will buy locally.

  • More Restaurants.

  • Govt. Programs such as STEP & Discovery - ACOA

  • Formulate a Master Plan for marketing the Eastern Shore that identifies specific milestones for 1-5 years.

Major areas of focus are:

  • Educating travelers within the province about what the Eastern Shore has to offer (businesses, packages, attractions etc).

  • How to get here from Metro, Truro, New Glasgow and Antigonish?

  • Decide what do we have that is unique to Nova Scotia, what sets us apart?

  • Our main selling point could be eco-tourism and use that as part of a marketing strategy.

  • Greater Halifax Partnership has offered an “Eastern Shore Development Plan” that needs community funding.

  • Eco tourism - hiking, kayaking, geocaching, boating etc. Taylor Head Park is a great asset.

  • Highway signage needs to improve and stress one name for the Eastern Shore such as Marine Drive. Use this in all signage and advertising.

  • Paint houses and businesses in bright colors.

  • There is a need to be ecologically sensitive in any endeavor.

Submitted by Chair Sandy Moser


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