Education doctor of Philosophy Business Administration
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SERVICE ACTIVITIESProfessional Associations and JournalsGlobal Marketing Network (GMN), Fellow and Programme Director of Digital Marketing and Social Media, appointed 2011. Instituto Superior para el Desarrollo de Internet ISDI (Superior Institute for the Development of Internet), Scientific Advisory Board, appointed 2011. Marketing Education Review, Editorial Review Board, 2011-present. Marketing Education Review, Guest Editor, Special Issue on Teaching Innovations (Spring 2011). Journal of Virtual World Research, Guest Editor, Special Issue on The Researcher’s Toolbox, (2010), Vol. 3 (1) Journal of Marketing Communications, Editorial Review Board, 2008-present. Gender in Management, Editorial Review Board, 2007-present. Psychology & Marketing, Editorial Review Board, 2005-present. Judge, Cengage Pride/Ferrell Innovations in Teaching Competition, Society for Marketing Advances, November 2009. Co-Director, Survey Team, Second Life Market Research Project, August 2007-2008. Team Member, Qualitative Research Team, Second Life Market Research Project, August 2007-2008. Team Member, Data Mining Team, Second Life Market Research Project, August 2007-2008.
Consumer Personality and Research Conference, Organizing Committee, Program Committee, 2004-2005. Journal of Official Statistics, Guest Editor, Special Issue on Web Surveys, 2004-2005. Journal of Advertising, Ad hoc Reviewer, 2004-present. Field Methods, Ad hoc Reviewer, 2005-present. Social Science Computer Review, Ad hoc Reviewer, 2004-present. Thunderbird International Business Review, Ad hoc Reviewer, 2002-present. American Marketing Association, Summer Educators' Conference, Track Chair, 2002. Journal of Behavioral and Applied Management, Ad hoc Reviewer, 2002 – present. Academy of Management Review: Ad hoc Reviewer, 2000- present. Journal of Computer-Mediated Communication: Ad hoc Reviewer, 2001 - present. Academy of Management: Reviewer, 1997-1999. Journal of Social Behavior and Personality: Reviewer, 1998. American Association for Public Opinion Research, Session Chair, 2005. American Marketing Association Winter Educator’s Conference: Reviewer, 1998, 1999. Society for Marketing Advances: Reviewer, 1997, 1999; Session Chair, 1997; Reviewer, 2007. Atlantic Marketing Association: Reviewer, 1997-1999; Session Chair, 1998; Discussant, 1994. Institute of Behavioral & Applied Management: Reviewer, 1996-1999; Discussant, 1997-1999, 1994. Academy of Marketing Science: Reviewer, 1995.
East Carolina University2014-2015: Faculty Senator; Faculty Mentor, Teaching with Technology Summer Institute, Office of Faculty Excellence; Faculty Leader and Organizer (Advertising Career Conference, New York student trip); Member, Research and Creative Activity Committee; Speaker, Social Media for Educators, Office for Faculty Excellence; Member, ECU Web Oversight Committee; Member, ECU Social Media Committee 2013-2014: Faculty Senator; Faculty Mentor, Teaching with Technology Summer Institute, Office of Faculty Excellence; Faculty Leader and Organizer (Advertising Career Conference, New York student trip); Member, Research and Creative Activity Committee; Speaker, Social Media for Educators, Office for Faculty Excellence; Member, ECU Web Oversight Committee; Member, ECU COB MSMC Chair Search Committee Meeting; Member, MSMC Undergraduate Curriculum Committee 2012 -2013: Director of Marketing, COB; Social Media Advisor, COB; Faculty Senate Alternate Senator; Faculty Representative to the Marketing Advisory Board; Faculty Representative to the COB Business Advisory Board Marketing Committee; Faculty Mentor, Teaching with Technology Summer Institute, Office of Faculty Excellence; Faculty Leader and Organizer (Advertising Career Conference, New York student trip); Member and Speaker representing ECU on behalf of Nancy Ballard, Association of Public and Land Grant Universities; Member, Research and Creative Activity Committee; Speaker, University Communications & Marketing Group; Speaker, Social Media for Educators, Office for Faculty Excellence 2011-2012: Faculty Advisor: The Intercollegiate Collaborative Gaming Project; Faculty Advisor: EC Scholars’ Thesis Advisor; Social Media Advisor, COB; Planning Team, Office of Faculty Excellence Summer Institute on Teaching with Technology; Faculty Mentor, Teaching with Technology; Faculty Leader, Advertising Career Conference (25 students); Member, Research and Creative Activity Committee; Speaker, Dealing with Classroom Issues, Office of Faculty Excellence, January 2012. 2010-2011: Planning Team, Office of Faculty Excellence Summer Institute on Teaching with Technology; Faculty Mentor, Teaching with Technology; Faculty Leader, Advertising Career Conference (34 students); Member, Research and Creative Activity Committee; Speaker, Social Media for Education, Office of Faculty Excellence, November 2010. 2009-2010: Speaker, Social Media for Education, Office of Faculty Excellence, March 2010; Faculty Leader, Advertising Career Conference (Trip for 22 students to New York City), November 2009; Faculty Leader, Sustainability Conference (Trip for 4 students to Longwood University), February 2010; Volunteer, Nightmare on 10th Street Student Event. Virginia Commonwealth University2007-2008: President, Faculty Council; Member, University Appeals Committee; Member, General Education Steering Committee; Chair, Sub-Committee of General Education Steering Committee on Citizenship in a Consumer Society; Member, Graduate Committee. 2006-2007: Co-President, Faculty Council; Member, General Education Steering Committee; Chair, Sub-Committee of General Education Steering Committee on Citizenship in a Consumer Society; Member, College Faculty Leave Committee; Member, College Awards Committee; Chair, Task Force on the Creation of a MS in Interactive Communications; Member, Promotion & Tenure Committee; Member, 3rd Year Review Committee; Member, Search Committee; Member, Scholarship Committee; Member, Graduate Committee; Member, Personnel Committee. 2005-2006: External Member, School of the Arts, Promotion & Tenure Committee; Member, University Council; Member, Personnel Committee; Member, Search Committee; Chair, Library and Facilities Committee. 2004-2005: Member, University Council; Member, Personnel Committee; Member, Search Committee; Member, Library and Facilities Committee; Member, Accreditation Task Force (Sub-Chair of Scholarship). 2003-2004: Member, Diversity Committee; Member, Curriculum Committee; Member, Personnel Committee, Member, Advertising Business and Creative Positions Search Committee. Longwood University2001-2002: Faculty Advisor, American Marketing Association; Chair, Graduate Education Exploratory Committee; Member, Faculty Intellectual Contributions Committee. 2000-2001: Member, Alumni Survey Planning Committee; Member, Faculty Professional Development Committee; Member, Grade Appeals Committee. 1999-2000: Faculty Advisor, Delta Sigma Pi, 1999-2000; Member, School of Business and Economics Curriculum Committee; Chair, Department Curriculum Committee, Chair, School of Business and Economics Mission and Assessment Committee, Member, Search Committee. Randolph-Macon College1998-1999: Freshmen Advisor; Faculty Advisor, Economics and Business Society; Faculty Advisor, Delta Zeta Sorority; Member, CAP Survey Committee; Member, Marketing Goal-Team; Member, Non-discrimination Committee; Member, International Relations Council. 1997-1998: Faculty Advisor, Economics and Business Society; Faculty Advisor, Delta Zeta Sorority; Presenter and Team Member: Teaching, Learning, and Technology Roundtable; Member, Technology Initiative, Teaching Environment Sub-Committee; 1996-1997: Faculty Advisor, Delta Zeta Sorority; Member, Public Relations Sub-Committee. W o r k i n T r a d e m a r k L i t i g a t i o n Competitive Scope. Heyder v. Heyder. Involvement: Prepared a report analyzing the geographic scope of competition for professional services offices operating under a non-compete agreement, 2012. Trademark Infringement. Crispies Company, Inc. v. Jo-Ann Stores, Inc., Case No: 4:12cv11, Involvement: Prepared a report analyzing the “Polaroid Factors” relevant to the case on behalf of the defendant to assess likelihood of confusion, 2012. Trademark Infringement. Optima Health v. United Health Group, Involvement: Designed and executed a research study on behalf of the plaintiff to assess likelihood of confusion in a preliminary research study, 2010. Trademark Infringement. Stevens v. Southern States Cooperative, Case No: 3:2007cv00648, Involvement: Completed expert critique of defendant’s expert witness survey results; Deposed. Virginia Eastern District Court, 2007-2008. Trademark Infringement. Winchester Carpet & Rug Company v. Buy Rugs Direct, Inc. Case No: 5:2006cv00012, Involvement: Working with Dr. Pamela Kiecker (retained as expert witness) assisted in the research design and study execution to assess likelihood of confusion. Virginia Western District Court, 2006. H O N O R S, A W A R D S , A C T I V I T I E S Top Marketing Professors on Twitter, Social Media Marketing magazine, 2014. ECU Incredible Women, Induction October 2013. Best Paper in Track Award, Marketing Education, Direct Marketing Research Summit, 2011. Academy of Marketing Science, Emerging Scholars Workshop, Invited to serve as Social Media Senior Scholar, 2011. O’Hara Leadership Award in Direct & Interactive Marketing Education, DMAW, 2009. Cengage Pride/Ferrell Innovations in Teaching Award, Society for Marketing Advances, 2008. Excellence in Scholarship Award, College of Humanities and Sciences, Virginia Commonwealth University, 2006. Best Paper in Track Award, International Applied Business Research Conference, 2006. Pride/Ferrell Houghton Mifflin Innovations in Teaching Award, Society for Marketing Advances, Finalist, 2006. Pride/Ferrell Houghton Mifflin Innovations in Teaching Award, Society for Marketing Advances, Finalist, 2005. Sammy G. Amin Teaching Excellence Award, Academy of Business Administration, 2003. Junior Faculty Award for Teaching Excellence, Longwood University, 2002. Distinguished Teaching Competition, Society for Marketing Advances, Finalist, 2002. Faculty of the Month, Longwood University, November 2001 (Zeta Tau Alpha); December 2001 (Alpha Sigma Alpha); December 2001 (Delta Zeta). Beta Gamma Sigma, 1996. OB/OD/OMT Doctoral Consortium Fellow, Academy of Management, 1995. Southern Marketing Association Doctoral Consortium Fellow, 1995. Virginia Commonwealth University Graduate Studies Fellowship, 1995-1996. Direct Marketing Educational Foundation Fellowship, 1994. United Way Outstanding Campaign Award, United Way of NC, 1991. CONTINUING EDUCATIONGoogle Apps for Education Summit, October 2014. Google Apps for Education Summit, October 2013. Teaching with Technology, East Carolina University, Summers 2010-2012. DE Training, East Carolina University, Fall 2011. Myers Briggs Certification, Summer 2011. Institutional Review Board Training, East Carolina University, Fall 2009. Using and Developing Podcasts for Instruction, VCU Center for Teaching Excellence, Fall 2007. Engaging Online Learners, VCU Center for Teaching Excellence, Fall 2007-Spring 2008. Dealing with Students Workshop, VCU Counseling Center, Spring 2007. Fiction Writing 101, Visual Arts Center, Spring 2007. Direct/Interactive Marketing Seminar, The Martin Agency & DMEF, Fall 2005. Text Mining, SPSS, Fall 2005. Latent Class Analysis, American Association of Public Opinion Research, Summer 2005. Critical Thinking Workshop, VCU Center for Teaching Excellence, Summer 2004. Statistics and Modeling for Direct Marketers, Direct Marketing Association, Spring 2004. Sponsorship Research, IEG, Spring 2004. Managing Large Classes, VCU Center for Teaching Excellence, Summer 2003. NSF Grant Workshop, VCU, Spring 2003. Account Management and Media Strategy, Faculty-in-Residence, Rightminds, Summer 2002. Electronic Commerce, Direct Marketing Association, Fall 2000. International Studies Seminar on Africa, Randolph-Macon College, Summer 1998. Primer on Website Development for the Macintosh, Randolph-Macon College, Fall 1997. Primer on Structural Equations Modeling, Randolph-Macon College, Spring 1997. Speaking Intensive Classes and Group Work Seminar, Randolph-Macon College, Spring 1997. Multimedia in Education Seminar Series, Virginia Commonwealth University, Spring 1996. Direct Marketing Institute for Professors, Direct Marketing Association, Summer 1994. Writing for Publication Seminar, Virginia Commonwealth University, Spring 1994. C U R R E N T M E M B E R S H I P S Fulbright Association Academy of Marketing Science Direct Marketing Educational Foundation Professors’ Academy Society for Marketing Advances American Academy of Advertising Directory: wp-content -> uploads -> 2011 2011 -> Voices of the Old Sea Norman Lewis 2011 -> Malevil Robert Merle 2011 -> The Elephant Keeper’s Children Peter Hoeg 2011 -> Jv packet •Mars Colonization Affirmative •Mars Colonization Negative 2011 -> Registration Form (Rev. 8-86) omb no. 1024-0018 2011 -> All America Looks Up to Virginia;” Virginia and the Declaration of Independence 2011 -> Rao bulletin 2011 -> Christopher Columbus was born between 25 August and 31 October 1451 in 2011 -> The Battle of Frenchtown (1855), Washington Territory: the Political and Demographic Context rev 9/4/11 2011 -> Seti aff •seti neg •Asteroids Aff Download 260.97 Kb. Share with your friends:
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