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CRITICS


Samsung Group Timeline and History
Samsung’s beginnings (1938 ~ 1969)

On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea with 30,000 won. At first, Mr. Lee's little business was primarily in trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. But in just over a decade, SAMSUNG - meaning literally "three stars" in Korean - would have its own flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately become the roots of the modern global corporation that still bears the same name today.

1969
  Dec SAMSUNG-Sanyo Electronics established (Renamed SAMSUNG Electro-Mechanics in March 1975 and merged with SAMSUNG Electronics in March 1977)
  Jan SAMSUNG Electronics Manufacturing incorporated (Renamed SAMSUNG Electronics in February 1984)

1968
  Nov Koryo General Hospital opened (Renamed Kangbuk SAMSUNG Hospital in 1995)

1966
  May Joong-Ang Development established (Known today as SAMSUNG Everland)

1965
  Oct Saehan Paper Manufacturing acquired (Renamed Chonju Paper Manufacturing in August 1968 and no longer affiliated with SAMSUNG)
  Sep SAMSUNG launched Joong-Ang Ilbo newspaper (No longer affiliated with SAMSUNG)
  Apr SAMSUNG Foundation of Culture established

1963
  Jul DongBang Life Insurance acquired (Renamed SAMSUNG Life Insurance in July 1989
  DongHwa Department Store acquired (Known today as Shinsegae Department Store and no longer affiliated with SAMSUNG)

1958
  Feb Ankuk Fire & Marine Insurance acquired (Renamed SAMSUNG Fire & Marine Insurance in October1993)

1954
  Sep Cheil Industries Inc. founded

1953
  Aug Cheil Sugar Manufacturing Co. founded (Now an independent company and no longer affiliated with SAMSUNG)

1951
  Jan SAMSUNG Moolsan established (Known today as SAMSUNG Corporation)

1938
  Mar SAMSUNG founded in Taegu, Korea

SAMSUNG's industrial era (1970 ~1979)... [continues]
SUPPLY CHAIN MANAGEMENT

Supply Chain Management is the management of network of interconnected business involved in the product & service packages required by end customers. Supply Chain Management spans all movement & storage of raw material, work-in-progress inventory & finished goods from point of origin to point of consumption.

Supply Chain Management is the oversight of materials, information & finances as they move in a process of supplier to manufacturer to wholesaler to retailer to consumer. It involves coordinating & integrating these flows both within & among companies. The ultimate goal of any supply chain management is to reduce inventory.

Supply Chain Management is divided into three flows:
    Product flow
    Information flow
    Finances flow
The product flow includes the movement of goods from a supplier to a customer as well as return of goods or services from the customers. The information flow involves transmitting orders & updating the status of delivery. The financial flows consists of credit terms, payment schedules, and consignment & title ownership arrangements.

There are two types of supply chain management software:
    Planning applications
    Execution applications
Planning applications use the advance algorithms to determine the best way to fill an order. Execution applications track the physical status of goods, management of material & financial information involving all materials.

[pic]
Established in 1997, LG Electronics India Pvt. Ltd., is a wholly owned subsidiary of LG Electronics, South Korea. In India for a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG..

Samsung Strategic HRM Case
Introduction:

“In the recent time human resource management (HRM) has assumed new prominence because of continuing concerns about global competition, the internationalisation of technology and the productivity of labour. It is argued that these market imperatives require manager to change the way in which they manage the employment relationship in order to allow for the most effective utilization of human resources (HR). Managers and academics argue that the traditional approaches to managing workers are inappropriate and ‘can no longer deliver the goods’ (Betcherman et al., 1994, p. 2). Harnessing workers’ full potential and producing the attitudes and behaviour considered necessary for a competitive advantage require three aspects of managerial control to change: organisational design, culture, and HR policies and practice. Current managerial orthodoxy therefore argues the need for a restructuring towards ‘flat’ hierarchical structures, an enlargement of job tasks with greater employee autonomy and managerial leadership to shape the more intangible aspects of the workplace, for examples beliefs, norms and values.” (Bratton and Gold, 2003, p. 4)

In the first part of this paper, I will discusses strategic human resource management (SHRM) and its practice in the one of the world’s biggest company Samsung group. And evaluate how Samsung is practicing human resource management.

In the second part of the paper discuses HR functions and various models and how Samsung adopt vertical and horizontal integration in their human resource department and then give some recommendations for Samsung according to the discussion.


Part: I

Strategic Nature of HRM

Perhaps the most significant feature of HRM is the importance attached to strategic integration, which flows from top management’s vision and leadership, and which requires the full commitment of people to it. Guest (1987, 1989a, 1989b, 1991) believes that this...

    1. Summary of the Facts
      This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve.   Samsung’s principle outlook took time and education from within and thereafter the general market.
      Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions.   In 1970, “Samsung acquired a semiconductor business” which would be a milestone that initiated the future for SEC.   Entering the semiconductor industry would also be the beginning of the turnaround phase for SEC.   In 1980, SEC showed the market its ability to mass produce.   SEC became a major supplier of commodity products (televisions, microwave ovens and VCRs) in massive quantities to well known original equipment manufacturers (OEMs). For this reason, Samsung was able to easily transition into a major player in the electronic products and home appliances market (Quelch & Harrington, 2008).
      SEC was mainly focused in manufacturing; therefore, it’s no surprise that the executives themselves were also focused on their manufacturing plants.   Profits that SEC received were soon reinvested into Research & Development, manufacturing, and supply chain activities.   Unexpectedly, in 1997, a financial crisis hit the Asian market. Even though SEC’s sales were $16 billion, they still had a negative net profit.   SEC executives exercised major restructuring efforts that resulted in the dismissal of 29,000 workers and the sale of billions in corporate assets.   SEC was able to ride the Asian Financial Crisis and was able to reduce its debt dramatically to $4.6 billion, from $15 billion, over a 5 year period.   Furthermore, SEC was able to increase its net margins from -3% to 13% (Quelch & Harrington, 2008).
      In 2002, SEC posted net profits of $5.9 billion, on $44.6 billion in sales, and as a...

    2. Samsung: Proposal for New Human Resource Strategies to
      Survive the New Business Environmental Volatility
      Byungcheol Shin and Jeonguk Jo
      Kwangsik Choi and Myojeong Kim
      University of Seoul

      Abstract
      The business environment have become more volatile due to economic crises and changing markets.   Samsung, a leading conglomerate of Korea, is not an exception.   Samsung is undergoing many issues related to human resources, and will not survive if it chooses to stay passive to the upcoming business environmental volatility.   In this report, Samsung’s current policies and issues related to human resources are examined and discussed.   The topics concerned are job retaining, job satisfaction, job security, global recruitment, job relevance, motivation, and employee rights.   The purpose of this report is to focus on finding recommendations about what Samsung should do on each according situation, with ideas and concepts backed up from journal article references and textbook.   Ultimately, Samsung may be able to handle its human resources and issues related with more efficiency and effectiveness by accepting recommendations suggested on this report,.
      Keywords: Recommendations for Human Resources Strategy, Efficiency, Effectiveness.

      Foundation of Samsung and its Current Strategies on Human Resource
            The Samsung Group, which was founded in 1938, is a leading global conglomerate composed of numerous businesses, including electronics, construction, chemical, financial industries and etc.   Samsung has economic values over 318 trillion Korean won, with 64 domestic and 311 foreign affiliated companies.   Samsung focuses on human rights, technology, social contribution, and development as a global conglomerate as main principles for its corporate philosophy, as well as placing importance in creativity, challenging attitude, and resolution ability in human resource to meets the new paradigm of the upcoming digital era.
            The recruitment system of Samsung is... 

    3. Richard Ivey School of Business
      The University of Western Ontario

      SAMSUNG EVERLAND: MANAGING SERVICE QUALITY (A)
      Charles Dhanaraj prepared this case under the supervision of Professor John Haywood-Farmer solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors might have disguised certain names and other identifying information to protect confidentiality.

      Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone   (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca.

      Copyright © 1997, Ivey Management Services Inc.                                       Version: (A) 2000-01-06

      In Decernber 1994, Her Tae-Hak, president of Samsung's Joong-Ang Development Company, South Korea, was concerned with the level of service quality at Yongin
      Farmland (Farmland). It was clear to Mr. Her that Farmland had to have a coherent service quality management strategy because his goal was to position the company as one of the world's leading theme parks. However, despite the service quality program he had initiated since he assumed his present position in October 1993, preliminary findings indicated that Farmland's service quality levels were much below those at leading theme parks, not only intemationally, but also within South Korea. He wondered if the moves he had already rnade were in the right direction, how Farmland could achieve
      intemational standards of service quality, whether it would be worth doing, and if it would really provide a sustainable competitive advantage in...

    4. Why Corporate Social Responsibility Matters? |
      Individual Assignment |

      Student: Iderbat Bayaraa
      Lecturer: Jimmy Esplanada
      Executive Summary
      Corporate Social Responsibility is growing rapidly among international organizations. Every global or multinational big corporation should implement CSR initiatives. CSR provides companies with important opportunities, competitive advantages and so on. Samsung Electronics is one of the corporations which best implements CSR activities. 
      First of all, introduction to the case study is presented followed by background of the company. Then CSR strategies of Samsung are discussed. The company’s main CSR activities are to get trust of customers and give impact to the environment. The company recognizes their impact on society at all levels. Samsung’s vision of "Inspire the World, Create the Future" means the company’s wide-ranging responsibilities. Then corporate risks and opportunities of Samsung Electronics are being discussed precisely. Also the triple bottom line is one the important parts in this report (people, planet, profit). After discussion of triple bottom line some challenges in CSR of Samsung are discussed and the measures to be taken to address those challenges are represented. After that, criticism about some CSR activities of Samsung discussed. Then role of government and citizens in implementing Samsung’s CSR activities are discussed generally. Finally the report gives the conclusion and recommendations to the company. 

      Table of Contents

      Contents
      Executive Summary 2
      Table of Contents 3
      1.0 Introduction 4
      2.0 Background of the company 5
      3.0 CSR strategies of the company 6
      4.0 Corporate risks and opportunities 9
      5.0 Triple bottom line (people, planet, profit) 11
      6.0 Challenges, measure taken to address the challenges 14
      7.0 Criticism against CSR activities/Pros and Cons of CSR/ 15
      8.0 Role played by the government and citizens in ensuring the implementation...

    5. In today dynamic business world, organizations are always required to be flexible and adaptive.   A key contributor to such flexibility is the organizations employees. The employee’s ability to understand the situation and demonstrate desired behavior is what makes organizations survive. Thus it is always imperative that employees are on the top of their game.

      Knowledge, Skill and Attitudes (KSA) are an employee’s tools for success. The more KSA an employee have the more successful the employee is likely to be in achieving objectives and enabling organizational success.

      Employees never enter an organization with all the KSA ever needed. Employees develop needed KSA either through training or through experience. However in today’s ultra-competitive environment time is an asset thus is not invested on employees to learn. Therefore the alternative is to train employees to learn the needed KSA at a much quicker rate. Training varies from organization to organization in terms of method, duration and complexity.


      1.1 The Case in Hand

      Samsung Bangladesh R&D Centre Ltd. started operations in Bangladesh in February 2012, becoming the first multinational company to do so, with the goal of utilizing the skilled work force of Bangladesh to develop devices to match the specific needs on this region. The unit has distinctive departments with ever growing number of employees. The unit must operate according to global standards and requirements so as to its progress in track with other r&d units around the world.

      A majority of the employees hail from engineering back grounds and performs the core organizational tasks with the rest of the employees working in accounts, administration and human resources.

      Despite the employees technical education background their present KSAs are not enough to sustain the global pressures and unit objectives. Thus employees underwent a 3 month on the job training program to improve their KSAs and bring out their...

    6. Culture, Goal-Oriented Communication (Leadership), and A Fast Growing Organization: the case of Samsung Electronics
      Hur, Chulboo, Professor Emeritus, Myongji University, Seoul, Korea and Adjunct Professor of Business Management, Yanbian University of Science and Technology, Yianji, Jilin, China Mobile phone 010-9872-7492, e-mail: chulhur@hotmail.com and cbhur@mju.ac.kr

      Summary
      In response to the globalization and rapid economic growth of China, the Korean economy has transformed itself. A few Korean firms, spearheaded by Samsung Electronics, have successfully driven the economy, even if the Korean economy has difficulty in the ‘nut cracker’ situation. The success of Samsung Electronics has been attributed to the strategies of ‘selection and concentration,’ ‘successful restructuring following the IMF crisis,’ ‘long-term vision and unprecedented risk-taking strategy,’ ‘speed management,’ ‘world class brain management’ and ‘successful benchmarking of both Japanese and American management,’ among others.

      But in regard to Samsung’s strategies, cogent questions need to be examined. For example, would any Korean firm be able to apply the same strategies as used by Samsung Electronics, and produce the same success? No one could confidently say yes to this question.

      Samsung Electronics has dramatically achieved a successful transformation between 1987 and 1999. We argue that this is the result of Mr. Lee, Kun Hee (the ex-CEO of Samsung Group)’s strategic learning leadership and its resultant paradigm shift, and that this can be applied to the emergence phenomenon of complexity theory that provides the momentum of evolution of the corporate cultural and/or core competence. The paper explores the dynamic process of this phenomenon



    1. Korean Economy and Samsung Electronics
      After three decades of rapid industrial growth, in itself a dramatic transformation from the poverty-stricken agricultural economy of 1961, the Korean industries... 

    2. Talent Management
      Human resources are the most valuable asset
      in any company. At Samsung Electronics,
      our faith and commitment to our people are
      one of the core values governing
      our business activities and an integral part
      of the corporate culture.
      Guided by the belief that “a company is its
      people,” Samsung Electronics values the diversity
      and individuality of its workforce as great asset
      and is committed to retaining and nurturing
      the best talent.
      We uphold a culture of meritocracy and promote
      an environment where each individual is motivated
      to take the initiative with a sense of ownership.
      We encourage our people to reach their
      full potential with the ultimate goal of
      advancing themselves, the company and the society.

      Global Harmony with People,
      Society and Environment
      ● Contents ●
      •Employee Value

Respected and Admired
Global Company
Creation

Innovation
- Recruiting Global Talent
- Promoting Diversity
- Enhancing Employee Value

Change
•Work-Life Balance

Integrity
Green
Talent
Management Management Management

Social
Contribution

•Employee
Value

•Pursuing a
Happier
Society

•Work-Life
Balance

•Corporate
Ethics

•Addressing
Climate Change

•Fair Trade
Compliance

•Developing EcoProducts

•Intellectual
Property
Protection

•Promoting EcoFriendly
Workplace

•Partnership
Programs

Partner
Collaboration

Products &
Services

•Global
•Customer
Delight
Competitiveness
Service
•Win3
•Customer
Partnership
Trust

•Green
Communication

- Creative Organizational Culture
- Remuneration & Benefits
- Human Rights & Work Environment

● Highlights of 2009 ●
•No. of New Recruits : 27,418
•Ratio of Foreign Workers : 46%
•Ratio of Female Workers : 39.3%
•Education Hours per Employee : 90
•Education Expense : KRW83.0 billion
•Welfare Cost : KRW1,808.6 billion

Harmony between Business Vision and Vision for Society

Employee Value
Samsung Electronics...

    1. One key factor that characterizes a successful organization is the ability to manage the relationship between the overall business strategies, and the work of the HR/Personnel Department can be the main ingredient towards that venture. In this research paper we will look closely at the roles and functions of personnel departments and how they can improve their strategic value to the organization. 
      According to Ulrich (1998): "HR should not be defined by what it does but by what it delivers". This results in the enrichment of the organization's value to customers, investors and employees.
      Hope Hailey (1998) in contrast believes that HR could be regarded as chameleon function. This diversity dictates different roles for the function and practices of people management.

      As the origin of people, management are traced, there were somewhat curious oddity amongst many academic writers to assume the origin of the almost exclusively in the nineteenth century, Britain. Torrington et.al (2002) suggests that Personnel Management was initially derived from social reformers, such as Lord Shaftesbury and Robert Owen. Foot and Hook (2002) began their historical practitioner as "welfare workers" born out of the industrial revolution. A similar theme was also adopted by Holbeche (2001). Personnel Department was emerged from the desire of enlightened employers to either improve working conditions or in some cases, to avoid the onset of trade union representative of worker interest. Generally the tradition of welfare was aimed at improving the working conditions of the employees. The earlier roles however stated by Tyson Fell (1986) was drawn from building profession to identify three styles of personnel management, these were clerk of workers, the contract manager and the interpretation of existing agreements and contracts. However, these roles changed as a result of legislation, a shift in the intellectual climate away from post war collectivism and towards Individualism. Also...

    2. Work preference differences between bus operator and back office personnel of Miami Dade transit

The purpose of this paper seeks to identify whether there are any work preference and organizational culture differences between bus operators and back office workers in the Miami Dade Transit Department.   These differences will be analyzed in order to provide management with a comprehensive overview of their employees' work preferences.   This overview can be utilized to effectively place, retain, train, and allow for individual employee development in the Miami Dade Transit Department.
The survey tool used to undertake this study was the Gilbert Work Preference Indicator® questionnaire, developed by Dr. G. Ronald Gilbert from Florida International University.   The questionnaire was administered to 101 bus operators and 102 back office workers in Miami Dade Transit Department.
Bus operators and back office workers were surveyed for this study due to the substantial differences in their respective work environment. Typically, bus operators interact with final customers (passengers), while back office workers engage in internal processes in an office environment.   Sampling two different work environments can provide insight into employee differences; from those who work directly with the final client and those who work in an office environment. Thorough understanding of these significant differences is imperative for management to recognize when hiring, developing, or promoting employees within their respective environments. 

    1. Personnel in Technology
      In an ever increasing technology driven world, support and help desk personnel are essential to our daily operations.   Notebook sales have soared in the last year.   More computers means more support (Lasky, 2007).   Whether support is conducted over the phone, via the web, or in person, agents are the true lifeline to the performance of a company.   Without systems, work ceases.   Building a highly effective technology support tea is the backbone of a smooth operation.   With properly trained support staff, a company can feel confident they are in good hands when problems arise.
      Personalities
      Many misconceptions that all technological people are withdrawn, with no interpersonal skills have been passed around throughout the years.   This is a myth.   "Techno geeks" have moved from the back broom closet to the limelight in recent years.   Hiring someone with a tremendous amount of technological knowledge but no people skills can cause problems when trying to staff a successful help or support desk.   Qualities to also look for would include patience, assertiveness, thoroughness, enthusiasm, responsibility, technical knowledge, empathy, good communication skills, and the ability to work well under pressure (Regan & O'Connor, 2002, 249/2).
      When an employee seeks the help of a help or support desk, he or she is already frustrated.   Having someone with good interpersonal skills can make the difference in a good outcome or a "butting of the heads."   On-going training can help keep the support group developing not only their technology skills, but their customer service skills as well.   Without interpersonal skills, the incident would result in lost productivity and increased stress on both the help desk agent and the customer calling with the issue.   It takes a certain personality to deal with some of the questions that arise and some possibly irate people.   When technology fails, tempers do sometimes get aggravated and having a patient, empathetic...

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