Erasmus Universiteit Rotterdam Willingness to pay for mobile apps


Appendix D: Involvement Variable Dimension Reduction



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Appendix D: Involvement Variable Dimension Reduction





Total Variance Explained

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

1,772

59,077

59,077

1,772

59,077

59,077

2

,849

28,289

87,366










3

,379

12,634

100,000










Extraction Method: Principal Component Analysis.



Component Matrixa




Component

1

Recoded suggestion App question

,608

Indicate on a scale from 1 to 5 how often you visit the Application Store of your Smartphone?

,885

If you have to describe your own involvement in the Mobile Market (e.g. your interest in Devices, Pl...

,787

Extraction Method: Principal Component Analysis.

a. 1 components extracted.


Statistics

Objective Involvement

N

Valid

156

Missing

0

Mean

2,9872

Std. Deviation

,74765

Minimum

1,33

Maximum

4,67



Reliability Statistics

Cronbach's Alpha

N of Items

,629

3





Appendix E : Importance of Attributes


Indicate on a scale from 1 to 5 how important you think the attribute was for the decisions you made?




N

Minimum

Maximum

Mean

Std. Deviation

Customer Rating

156

1

5

4,21

,833

Top Developer Hallmark

156

1

5

2,99

,869

Top Rank

156

1

5

3,54

,853

Editor's Choice

156

1

5

2,88

,890

Price

156

2

5

4,38

,714

Valid N (listwise)

156
















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