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Appendix D: Involvement Variable Dimension Reduction
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Page | 17/20 | Date | 29.06.2017 | Size | 0.72 Mb. | | #21953 |
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Total Variance Explained
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Component
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Initial Eigenvalues
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Extraction Sums of Squared Loadings
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Total
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% of Variance
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Cumulative %
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Total
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% of Variance
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Cumulative %
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1
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1,772
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59,077
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59,077
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1,772
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59,077
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59,077
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2
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,849
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28,289
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87,366
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|
|
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3
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,379
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12,634
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100,000
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Extraction Method: Principal Component Analysis.
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Component Matrixa
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Component
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1
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Recoded suggestion App question
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,608
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Indicate on a scale from 1 to 5 how often you visit the Application Store of your Smartphone?
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,885
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If you have to describe your own involvement in the Mobile Market (e.g. your interest in Devices, Pl...
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,787
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Extraction Method: Principal Component Analysis.
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a. 1 components extracted.
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Statistics
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Objective Involvement
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N
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Valid
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156
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Missing
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0
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Mean
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2,9872
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Std. Deviation
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,74765
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Minimum
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1,33
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Maximum
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4,67
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Reliability Statistics
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Cronbach's Alpha
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N of Items
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,629
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3
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Appendix E : Importance of Attributes
Indicate on a scale from 1 to 5 how important you think the attribute was for the decisions you made?
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N
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Minimum
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Maximum
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Mean
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Std. Deviation
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Customer Rating
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156
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1
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5
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4,21
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,833
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Top Developer Hallmark
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156
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1
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5
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2,99
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,869
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Top Rank
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156
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1
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5
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3,54
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,853
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Editor's Choice
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156
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1
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5
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2,88
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,890
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Price
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156
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2
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5
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4,38
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,714
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Valid N (listwise)
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156
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