Erasmus Universiteit Rotterdam Willingness to pay for mobile apps

Appendix D: Involvement Variable Dimension Reduction

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• Appendix E : Importance of Attributes

Appendix D: Involvement Variable Dimension Reduction Total Variance Explained Component Initial Eigenvalues Extraction Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % 1 1,772 59,077 59,077 1,772 59,077 59,077 2 ,849 28,289 87,366 3 ,379 12,634 100,000 Extraction Method: Principal Component Analysis. Component Matrixa Component 1 Recoded suggestion App question ,608 Indicate on a scale from 1 to 5 how often you visit the Application Store of your Smartphone? ,885 If you have to describe your own involvement in the Mobile Market (e.g. your interest in Devices, Pl... ,787 Extraction Method: Principal Component Analysis. a. 1 components extracted. Statistics Objective Involvement N Valid 156 Missing 0 Mean 2,9872 Std. Deviation ,74765 Minimum 1,33 Maximum 4,67 Reliability Statistics Cronbach's Alpha N of Items ,629 3 Appendix E : Importance of Attributes Indicate on a scale from 1 to 5 how important you think the attribute was for the decisions you made? N Minimum Maximum Mean Std. Deviation Customer Rating 156 1 5 4,21 ,833 Top Developer Hallmark 156 1 5 2,99 ,869 Top Rank 156 1 5 3,54 ,853 Editor's Choice 156 1 5 2,88 ,890 Price 156 2 5 4,38 ,714 Valid N (listwise) 156 Directory: pub pub -> Project Scoring Template Pre-Construction Phase New Core/Branch Campus Projects pub -> Acm word Template for sig site pub -> The german unification, 1815-1870 pub -> Baltic Olympiads in Informatics: Challenges for Training Together pub ->  Preparation of Papers for ieee transactions on medical imaging pub -> Forthcoming meetings and conferences pub -> Asilomar Conference on Circuits, Systems & Computers, Pacific Grove, ca, November 1978, pp. 55 58 pub -> Forthcoming meetings and conferences pub -> Harmonised compatibility and sharing conditions for video pmse in the 7 9 ghz frequency band, taking into account radar use Download 0.72 Mb. Share with your friends: