Erasmus Universiteit Rotterdam Willingness to pay for mobile apps
Appendix H: Model 3. Conjoint analysis with interactions; Involvement, Payment Method, Age, Gender and income
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- Appendix I: Type of App
- Appendix J: WTP calculations
Appendix H: Model 3. Conjoint analysis with interactions; Involvement, Payment Method, Age, Gender and income.
Model equation (variables inserted when significance value P < 0.05) : Choice 2 = >0 = – 2.181Price + 1.513CR + 0.804TDH + 1.003ECH - 0.018Age*TDH – 0.315Pay*CR – 0.546Pay*ECH + 0.354Pay*Price – 0.416Gender*Price + є Model equation ( variables inserted when significance value P < 0,1): Choice 2 = >0 = – 2.181Price + 1.513CR + 0.804TDH + 1.003ECH - 0.018Age*TDH – 0.315Pay*CR – 0.546Pay*ECH + 0.354Pay*Price – 0.416Gender*Price + 0.157INV*BSR + є Appendix I: Type of App
Appendix J: WTP calculationsModel equation ( variables inserted when significant at P < 0,05): Choice 2 = >0 = – 2.181Price + 1.513CR + 0.804TDH + 1.003ECH - 0.018Age*TDH – 0.315Pay*CR – 0.546Pay*ECH + 0.354Pay*Price – 0.416Gender*Price + є General attributes: WTP for 1 level upgrade of the attribute
Differences in WTP between Credit Card and Klick-and-Buy users for a one level upgrade in the following attributes.
Differences in WTP between Credit Card users and Klick-and-Buy users for Apps with the same attribute levels: €0.90/(2.181/0.354)= €0.15 €0.15/0.90*100%= 16.7% Differences in WTP between Male and female for Apps with same Attribute levels: € 0.90/(2.181/0.416)= €0.17 €0.17/0.9*100%= 19% 1http://www.idc.com/about/viewpressrelease.jsp?containerId=prUS22617910§ionId=null&elementId=null&pageType=SYNOPSIS 2http://online.wsj.com/article/SB10001424127887323293704578334401534217878.html?mod=e2tw#articleTabs%3Darticle 3 http://blog.flurry.com/bid/88014/The-Great-Distribution-of-Wealth-Across-iOS-and-Android-Apps 4 http://blogs.wsj.com/accelerators/2013/03/01/when-freemium-beats-premium/ 5 http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx Directory: pub pub -> Project Scoring Template Pre-Construction Phase New Core/Branch Campus Projects pub -> Acm word Template for sig site pub -> The german unification, 1815-1870 pub -> Baltic Olympiads in Informatics: Challenges for Training Together pub -> Preparation of Papers for ieee transactions on medical imaging pub -> Forthcoming meetings and conferences pub -> Asilomar Conference on Circuits, Systems & Computers, Pacific Grove, ca, November 1978, pp. 55 58 pub -> Forthcoming meetings and conferences pub -> Harmonised compatibility and sharing conditions for video pmse in the 7 9 ghz frequency band, taking into account radar use Download 0.72 Mb. Share with your friends:
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