Respondents age
| |
|
N
|
Minimum
|
Maximum
|
Mean
|
Std. Deviation
| |
Age
|
156
|
19,00
|
61,00
|
29,3397
|
10,65742
|
Respondents gender
| |
|
Frequency
|
Percent
| |
|
Male
|
89
|
57,1
|
Female
|
67
|
42,9
|
Total
|
156
|
100,0
|
Respondents education Level
| |
|
Frequency
|
Percent
| |
|
Highschool (VMBO)
|
8
|
5,1
|
College (HAVO/VWO)
|
11
|
7,1
|
Higher Education (HBO/WO)
|
137
|
87,8
|
Total
|
156
|
100,0
|
Respondents professional status
| |
|
Frequency
|
Percent
| |
|
Working
|
86
|
55,1
|
Studying
|
70
|
44,9
|
Total
|
156
|
100,0
|
Respondents yearly income
| |
|
Frequency
|
Percent
| |
|
0 - 10.000
|
53
|
34,0
|
10.000 - 20.000
|
31
|
19,9
|
20.000 - 30.000
|
27
|
17,3
|
30.000 - 40.000
|
23
|
14,7
|
40.000 - 50.000
|
8
|
5,1
|
> 50.000
|
14
|
9,0
|
Total
|
156
|
100,0
|
Respondents purchase frequency for paid apps
| |
|
Frequency
|
Percent
| |
|
Not at all
|
59
|
37,8
|
Occasionally
|
80
|
51,3
|
Frequently
|
17
|
10,9
|
Total
|
156
|
100,0
|
Respondents payment method
| |
|
Frequency
|
Percent
| |
|
Credit Card
|
59
|
37,8
|
Click-and-buy
|
97
|
62,2
|
Total
|
156
|
100,0
|
Respondents Indication From 1-5 how likely it is they would pay for the following type of Apps
| |
|
Games
|
Productivity / Utility
|
Sports and Health
|
Informational Apps
| |
Mean
|
2,52
|
3,27
|
3,02
|
3,01
|
Respondents indication of how frequent they visit the Application Store on their Smartphone
| |
|
Frequency
|
Percent
| |
|
Never
|
5
|
3,2
|
Rarely
|
32
|
20,5
|
Sometimes
|
72
|
46,2
|
Quite Often
|
40
|
25,6
|
Very Often
|
7
|
4,5
|
Total
|
156
|
100,0
|
Respondents who poses an App that describes and/or suggests Apps from the Application Store
| |
|
Frequency
|
Percent
| |
|
Yes
|
54
|
34,6
|
No
|
102
|
65,4
|
Total
|
156
|
100,0
|
Respondents indication of their own involvement in the Mobile Market
| |
|
Frequency
|
Percent
| |
|
Not at all interested
|
13
|
8,3
|
Not very interested
|
31
|
19,9
|
Neutral
|
39
|
25,0
|
Somewhat Interested
|
59
|
37,8
|
Very interested
|
14
|
9,0
|
Total
|
156
|
100,0
|
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