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Social Media An Overview According to Merriam-Webster (2014), social media is defined as forms of electronic communication (as Websites for social networking and microblogging) through which users create online communities to share information, ideas,
personal messages, and other content (as videos Although the first known use of the term was in 2004, social media use has skyrocketed in the past several years. This decade-old phrase is now a household term. Whether live-tweeting bridal showers or making Facebook profiles for their cats, it seems that people are more connected than ever before. About 73% of online adults now use asocial networking site of some kind (Smith, 2013). The top five most popular social
networking sites are Facebook, LinkedIn,
Pinterest, Twitter, and Instagram. Facebook leads the pack, boasting 71% of online adults as users (Smith,
2013). Facebookâs
users are not only numerous, but extremely active and engaged 63% of Facebook users visit the site at least once a day, with 40% doing so multiple times throughout the day (Smith, 2013). This continuous social media usage might stem from increased mobile usage of social networking sites. As smartphones and
tablets increase in popularity, many social media users rely on their mobile apps to access their favorite sites. In the last year, 300 million Facebook users were mobile-only users (DeSilver, 2014). Although social media
is accessible to nearly anyone, young adults are the most active users. Smith (2013) found that 84% of 18-29 year olds are on Facebook, more than any other age group. They are also the fastest-growing
age demographic, growing from only 9% usage in 2004.
3 Given that social media is becoming increasingly prominent in young adults lives, it is important to understand how this usage may affect them.
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