One of the most popular plain language myths is that you have to “dumb down” your content so that everyone everywhere can read it. That’s not true. The first rule of plain language is: write for your audience. Use language your audience knows and feels comfortable with. Take your audience’s current level of knowledge into account. Don’t write for an 8th grade class if your audience is composed of PhD candidates, small business owners, working parents, or immigrants. Only write for 8th graders if your audience is, in fact, an 8th grade class.
Make sure you know who your audience is – don’t guess or assume.
a. Identify and write for your audience
You have to grab your audience’s attention if you want to get your ideas across. Let’s face it, people want to know just what applies to them. The best way to grab and hold someone’s attention is to figure out who they are and what they want to know. Put yourself in their shoes; it will give you a new perspective. (Read Identify your users and their top tasks for more information.)
Tell your audience why the material is important to them. Say, “If you want a research grant, here’s what you have to do.” Or, “If you want to mine federal coal, here’s what you should know.” Or, “If you are planning a trip to Rwanda, read this first.”
Identifying your audience will do more than ensure that you write clearly. It will also help you focus on the audience’s needs. Start out by thinking about what your audience knows about the situation now. Then, think about how to guide them from their current knowledge to what you need them to know. To help you do this, try answering the following questions:
Who is my audience?
What does my audience already know about the subject?
What does my audience need to know?
What questions will my audience have?
What’s the best outcome for my agency? What do I need to say to get this outcome?
What’s the best outcome for our audience? What do I need to say to get this outcome?
Sources
Garner, Bryan A., Legal Writing in Plain English, 2001, University of Chicago Press, Chicago, pp. 93-96.
Securities and Exchange Commission, Plain English Handbook, 1998, Washington, DC, p. 9.
b. Address separate audiences separately
An important part of writing for your audience is addressing separate audiences separately. Many documents address more than one audience. Documents that mix material intended for different audiences may confuse readers. By addressing different audiences in the same place, you make it harder for each audience to find the material that applies to them. In regulations, this may make it difficult for each audience to comply with your agency’s requirements.
The following example shows a regulation that treats each regulated group separately in its own subpart, rather than mixing all the groups together in the same subpart. For an example of a rule that does not address separate groups separately, see 5 CFR 1320 (http://ecfr.gpoaccess.gov/cgi/t/text/text-idx?c=ecfr&rgn=div5&view=text&node=5:3.0.2.3.9&idno=5 this link takes a long time to load).
Title 40 — Protection of Environment
Chapter I — Environmental Protection Agency
Part 745 — Lead-Based Paint Poisoning Prevention In Certain Residential Structures
* * *
Subpart E — Residential Property Renovation
(Firms renovating structures)
* * *
745.84
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Information distribution requirements.
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745.85
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Work practice standards.
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745.86
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Recordkeeping and reporting requirements.
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* * *
Subpart F — Disclosure Of Known Lead-Based Paint And/Or Lead-Based Paint Hazards Upon Sale Or Lease Of Residential Property
(Sellers/Lessors)
745.107
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Disclosure requirements for sellers and lessors.
|
745.110
|
Opportunity to conduct an evaluation.
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745.113
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Certification and acknowledgment of disclosure.
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* * *
Subpart L — Lead-Based Paint Activities
(Training programs)
745.225
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Accreditation of training programs: target housing and child-occupied facilities.
|
745.226
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Certification of individuals and firms engaged in lead-based paint activities: target housing and child-occupied facilities.
|
745.227
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Work practice standards for conducting lead-based paint activities: target housing and child-occupied facilities.
|
* * *
Subpart Q — State And Indian Tribal Programs
(States and Tribes)
* * *
745.324
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Authorization of State or Tribal programs.
|
745.325
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Lead-based paint activities: State and Tribal program requirements.
|
745.326
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Renovation: State and Tribal program requirements.
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745.327
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State or Indian Tribal lead-based paint compliance and enforcement programs.
| Sources
Murawski, Thomas A., Writing Readable Regulations, 1999, Carolina Academic Press Durham, NC, p. 4.
Redish, Janice C., How to Write Regulations and Other Legal Documents in Clear English, 1991, American Institutes for Research, Washington, DC, p. 17.
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