Q4 Please describe your party (including yourself) by placing numbers in the boxes below. (
Show card B)
|
Male
|
Female
|
0 to 5
|
|
|
6 to 10
|
|
|
11 to 15
|
|
|
16 to 24
|
|
|
25 to 34
|
|
|
35 to 44
|
|
|
45 to 54
|
|
|
55 to 64
|
|
|
65 +
|
|
|
Total Party |
|
|
Q5. How did you travel to Liverpool and get to this event today?
(Show card D - circle all that apply)
|
Liverpool
|
Event
|
Own car
|
1
|
1
|
Train
|
2
|
2
|
Scheduled coach or bus
|
3
|
3
|
Private hire coach or bus
|
4
|
4
|
Taxi or private hire car
|
5
|
5
|
Self drive car hire
|
6
|
6
|
Got a lift
|
7
|
7
|
Motorbike / Scooter
|
8
|
8
|
Bicycle
|
9
|
9
|
Ferry
|
10
|
10
|
Aeroplane
|
11
|
11
|
Other (please specify)
|
12
|
12
|
Specify
Influences and Motivations on the Visit
Q6 What is your
main reason for visiting
Liverpool today? Code answers
To see Liverpool 1
To attend this event 2
To visit another event or attraction 3
Specify:………………………………..
Visiting friends or relatives 4
Special shopping trip 5
Regular shopping trip 6
Work/Business/Conference 7
Other (please specify) 8
.......
Q7. What are your
reasons for visiting this event?
(
Show card E – circle all that apply)
Self / friends / family taking part
|
1
|
Been before & wanted to again
|
2
|
General interest in events like this
|
3
|
Day out
|
4
|
Went to meet friends / family
|
5
|
Children wanted to go
|
6
|
Saw or heard some advertising
|
7
|
Wanted to take children
|
8
|
Supporting local events
|
9
|
Just passing
|
10
|
Member of a related club or society
|
11
|
Recommended by friends / family
|
12
|
Other (please specify)
|
13
|
Q8a. How did you find out about this event?
(Show card F - Circle all that apply).
Q8b. And which of the following was the main influence on your decision to visit the event?
(Show card F – Circle one response only.)
|
Q8a
|
Q8b
|
TV news item or editorial
|
1
|
1
|
Radio news item or editorial
|
2
|
2
|
Radio advert
|
3
|
3
|
Newspaper advert (specify)
|
4
|
4
|
Email/Email newsletter
|
5
|
5
|
VisitLiverpool.com
|
6
|
6
|
Other website (specify)
|
7
|
7
|
Leaflet / flyer for event (Where did you get the leaflet?)
|
8
|
8
|
Liverpool Short Breaks & Holiday guides
|
9
|
9
|
Liverpool Visitor Guide
|
10
|
10
|
Other guides
|
11
|
11
|
Tourist Information Centre
|
12
|
12
|
Word of mouth / recommended
|
13
|
13
|
Other (please specify)
|
14
|
14
|
Q9. What would you probably be doing today if this event weren’t being held?
(Please choose the most applicable statement from the list- Show card G.)
I would have stayed home or gone to work
|
1
|
I would have done something else in Liverpool anyway
|
2
|
I would have visited another part of Merseyside
|
3
|
I would have visited another part of the Northwest
|
4
|
I would have gone somewhere outside of the Northwest
|
5
|
Q10.How important was the event in your decision to visit Liverpool City Centre today?
Sole reason 1
Very important 2
Fairly important 3
Small reason 4
No importance 5
Q11. Have you visited this event before?
First visit 1
Twice 2
Three times 3
Over three times 4
Q12. How often do you visit Liverpool City Centre?
City Centre Resident 1
Weekly 2
Monthly 3
Every few months 4
Annually 5
Less than once a year 6
This is my first visit 7
Q13. And how far in advance did you plan your visit to this event?
Today 1
Within 7 days 2
Within 2 weeks 3
Within a month 4
2-3 months ago 5
Longer (please specify) 6
Spending & Impact
Q14 What
else will you be doing on the visit to Liverpool today?
(Show card H)
Taking a trip on Mersey Ferries 1
Visiting the Beatles Story 2
Visiting the Albert Dock 3
Visiting Maritime Museum 4
Visiting Museum of Liverpool 5
Another Attraction (please specify) 6
Shopping at Liverpool One 7
Visiting friends and family 8
Eating Out 9
Other Activity (please specify) 10
Nothing else 11
Specify:………………………………..
Q15 Approximately how much do you think you have/will be spending during this trip?
(Interviewer please prompt for amounts; write in “0” for any “no spend” amounts.)
Spend on:
|
Amount:
|
a. Shopping
|
£
|
b. Food & drink
|
£
|
c. Attractions & entertainment
|
£
|
d. Travel & transport
|
£
|
e. Other
|
£
|
f. Total
|
£
|
Q16. How many people does this amount cover?
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