Final Report for Liverpool City Council



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Group Profile



Q2. Which of the following best describes the people you are with on this trip?

(Show card A)
On my own 1

With family, inc children 2

With family, exc children 3

With partner/spouse 4

With friends 5

In an organised group 6


Q3. Including yourself, how many people are there in your personal group on this trip? By that I mean your family/close friends and immediate travelling companions.







Q4 Please describe your party (including yourself) by placing numbers in the boxes below. (Show card B)





Male

Female

0 to 5







6 to 10







11 to 15







16 to 24







25 to 34







35 to 44







45 to 54







55 to 64







65 +






Total Party









Q5. How did you travel to Liverpool and get to this event today?

(Show card D - circle all that apply)







Liverpool

Event

Own car

1

1

Train

2

2

Scheduled coach or bus

3

3

Private hire coach or bus

4

4

Taxi or private hire car

5

5

Self drive car hire

6

6

Got a lift

7

7

Motorbike / Scooter

8

8

Bicycle

9

9

Ferry

10

10

Aeroplane

11

11

Other (please specify)

12

12


Specify
Influences and Motivations on the Visit
Q6 What is your main reason for visiting

Liverpool today? Code answers


To see Liverpool 1

To attend this event 2

To visit another event or attraction 3
Specify:………………………………..

Visiting friends or relatives 4

Special shopping trip 5

Regular shopping trip 6

Work/Business/Conference 7

Other (please specify) 8


.......

Q7. What are your reasons for visiting this event?
(Show card E – circle all that apply)


Self / friends / family taking part

1

Been before & wanted to again

2

General interest in events like this

3

Day out

4

Went to meet friends / family

5

Children wanted to go

6

Saw or heard some advertising

7

Wanted to take children

8

Supporting local events

9

Just passing

10

Member of a related club or society

11

Recommended by friends / family

12

Other (please specify)

13


Q8a. How did you find out about this event? (Show card F - Circle all that apply).
Q8b. And which of the following was the main influence on your decision to visit the event?
(Show card F Circle one response only.)





Q8a

Q8b

TV news item or editorial

1

1

Radio news item or editorial

2

2

Radio advert

3

3

Newspaper advert (specify)



4

4

Email/Email newsletter

5

5

VisitLiverpool.com

6

6

Other website (specify)



7

7

Leaflet / flyer for event (Where did you get the leaflet?)



8

8

Liverpool Short Breaks & Holiday guides

9

9

Liverpool Visitor Guide

10

10

Other guides

11

11

Tourist Information Centre

12

12

Word of mouth / recommended

13

13

Other (please specify)

14

14



Q9. What would you probably be doing today if this event weren’t being held?

(Please choose the most applicable statement from the list- Show card G.)

I would have stayed home or gone to work

1

I would have done something else in Liverpool anyway

2

I would have visited another part of Merseyside

3

I would have visited another part of the Northwest

4

I would have gone somewhere outside of the Northwest

5


Q10.How important was the event in your decision to visit Liverpool City Centre today?

Sole reason 1

Very important 2

Fairly important 3

Small reason 4

No importance 5
Q11. Have you visited this event before?
First visit 1

Twice 2


Three times 3

Over three times 4


Q12. How often do you visit Liverpool City Centre?
City Centre Resident 1

Weekly 2


Monthly 3

Every few months 4

Annually 5

Less than once a year 6

This is my first visit 7
Q13. And how far in advance did you plan your visit to this event?
Today 1

Within 7 days 2

Within 2 weeks 3

Within a month 4

2-3 months ago 5

Longer (please specify) 6




Spending & Impact



Q14 What else will you be doing on the visit to Liverpool today? (Show card H)

Taking a trip on Mersey Ferries 1

Visiting the Beatles Story 2

Visiting the Albert Dock 3

Visiting Maritime Museum 4

Visiting Museum of Liverpool 5

Another Attraction (please specify) 6

Shopping at Liverpool One 7

Visiting friends and family 8

Eating Out 9

Other Activity (please specify) 10

Nothing else 11


Specify:………………………………..

Q15 Approximately how much do you think you have/will be spending during this trip?

(Interviewer please prompt for amounts; write in “0” for any “no spend” amounts.)

Spend on:

Amount:

a. Shopping



£

b. Food & drink



£

c. Attractions & entertainment

£

d. Travel & transport



£

e. Other



£

f. Total



£


Q16. How many people does this amount cover?




Adults



Children



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