Not surprisingly, staying visitors are much more likely to state that they would have done something else in Liverpool anyway - 80%/81% of Northwest/UK staying visitors and 93% of overseas staying visitors.
Influences on attending event
|
Day visitor
|
Staying visitor (NW)
|
Staying visitor (UK)
|
Staying visitor (Overseas)
|
I would have stayed home or gone to work
|
62%
|
-
|
12%
|
4%
|
I would have done something else in Liverpool anyway
|
30%
|
80%
|
81%
|
93%
|
I would have visited another part of Merseyside
|
2%
|
-
|
-
|
4%
|
I would have visited another part of the Northwest
|
4%
|
20%
|
-
|
-
|
I would have gone somewhere outside of the Northwest
|
2%
|
-
|
7%
|
-
|
|
3.6 Prior Visits to the Event
Not surprisingly, most respondents had not visited this event before:
RESIDENTS
|
VISITORS
|
3.7 Frequency of Visits to Liverpool
There seems to be a fair degree of familiarity with the area with most residents visiting weekly and most visitors visiting every few months (28%) or monthly (19%).
RESIDENTS
|
VISITORS
|
3.8 Visit Planning
Respondents were asked how far in advance they had planned their visit. Most had planned their visit within the last 7 days, although quite a high proportion (32% of residents and 22% of visitors) had decided just that day.
RESIDENTS
|
VISITORS
|
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