Final Report for Liverpool City Council



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Satisfaction


Q17. How would you rate your satisfaction against
a scale of 1 to 5, where 1 is “Very Poor” and
5 is “Very Good”, for each of the following:
(Show card I)


A Event publicity and promotion?

1

2

3

4

5

B Event signposting?

1

2

3

4

5

C Suitability of the event venue?

1

2

3

4

5

D Public transport to/from the event?

1

2

3

4

5

E. Parking facilities at the event?

1

2

3

4

5

F Other facilities provided?

1

2

3

4

5

G Value for money offered by event?

1

2

3

4

5

H Event organisation and staff?

1

2

3

4

5

I Event quality?



1

2

3

4

5

J Overall enjoyment of the event?

1

2

3

4

5


Q18 And are there any comments you would like to make about this event? Is there anything that could improve it?
……………………………………………
……………………………………………
……………………………………………

Q19 Do you consider yourself to be a disabled or deaf person or living with a long-term illness?
Yes 1 Go to Q24b

No 2 Go to Q25

Refused 3 Go to Q25
Q20 Were there any access or communication barriers, which prevented you from participating in this event?
Yes 1

No 2


Not applicable 3

Refused 4


Q21. How likely is it that you would recommend this event to your friends or family?
Very likely 1

Quite likely 2

Might/Might not 3

Quite unlikely 4

Very unlikely 5
Q22. (Ask if respondent is not a resident)
How likely are you to visit Liverpool City Centre again in the future?
Very likely 1

Quite likely 2

Might/Might not 3

Quite unlikely 4

Very unlikely 5


Additional classification



Q23. Which of the following activities best describes what you are doing at present?
(Show card J – circle one answer)
Employed – 30 plus hours per week 1

Employed – under 30 hours per week 2

Self employed 3

On a government training scheme 4

Full-time education 5

Unemployed 6

Long term sick/disabled 7

Wholly retired from work 8

Looking after the home 9

Doing something else 10

Refused 11
Q24. What is the occupation of the chief income earner in your household (or previous if retired)?
……………………………………………

Q25 To which of these groups do you consider you belong?

(Show card K – write in code below)



Thank respondent and close

Make sure the respondent details and classification have been completed
on the front page







Liverpool City Region Local Enterprise Partnership

12 Princes Parade, Liverpool L3 1BG

Tel: 0151 227 2727 Fax: 0151 227 2325








Battle of the Atlantic 2013

Non Liverpool Residents

Office use only: ID no:









Respondent Details
Name: …………………………………………..
Address: ………………………………………..
……………………………………………………
County: ………………………………………….
Postcode: ……………………………………..
Tel: ………………………………………………
Interviewer please note: it is vital we gain the origin of visitors to this event.

Respondent Classification
Age Group Gender

16-24 1 Male 1

25-34 2 Female 2

35-44 3


45-54 4 Social Grade

55-64 5 A/B 1

65+ 6 C1 2

C2 3


D/E 4
Interviewer Declaration
I declare that I have recruited this respondent in strict accordance with the instructions. The respondent was not known to me prior to the interview. I have checked the questionnaire for accuracy and completeness.
Interviewers Name: ……………………………..
Signed: ………………………………………….
Date: …………………………………………….
Good morning/afternoon. My name is …….. and today I am conducting a short survey on behalf of the event organisers. Can you spare a few minutes to help with this survey?
Yes - Go to Q1

Q1 Are you a resident of the Liverpool?

(Show map if need be)


Yes – follow instructions below

No - Go to Q2




If the respondent is a resident, circle the next number in the box below and re-use the questionnaire. Do not count towards quota.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15



Group Profile



Q2. Which of the following best describes the people you are with on this trip?

(Show card A)
On my own 1

With family, inc children 2

With family, exc children 3

With partner/spouse 4

With friends 5

In an organised group 6


Q3. Including yourself, how many people are there in your personal group on this trip? By that I mean your family/close friends and immediate travelling companions.







Q4 Please describe your party (including yourself) by placing numbers in the boxes below. (Show card B)





Male

Female

0 to 5







6 to 10







11 to 15







16 to 24







25 to 34







35 to 44







45 to 54







55 to 64







65 +






Total Party









Staying / Day Visitor
Q5. Which of the following best describes this visit?
Staying trip 1

Day trip whilst on holiday

elsewhere 2

Day trip from home 3 Go to Q9

Resident 4 Go to Q9
Q6 Where are you staying?
Liverpool 1

Elsewhere on Merseyside 2

Elsewhere in the Northwest 3

Further afield 4


If not in Liverpool record the town/city
…………………………………………………

Q7. What type(s) of accommodation are you staying in?
(Show Card C – code all that apply)
Licensed hotel

5 star 1


4 star 2

3 star 3


2 star 4

Serviced Apartment 5

Unlicensed hotel (including
guesthouse, B&B, farmhouse) 6

Rented house or flat 7

Home of friend/relative 8

Second home 9

Touring caravan 10

Static caravan 11

Camping 12

Hostel 13

Other (please specify) 14


Q8a. For how many nights?





Q8b. And how much in total did you spend on this accommodation?

£



Q9. How did you travel to Liverpool and get to this event today?

(Show card D - circle all that apply)







Liverpool

Event

Own car

1

1

Train

2

2

Scheduled coach or bus

3

3

Private hire coach or bus

4

4

Taxi or private hire car

5

5

Self drive car hire

6

6

Got a lift

7

7

Motorbike / Scooter

8

8

Bicycle

9

9

Ferry

10

10

Aeroplane

11

11

Other (please specify)

12

12


Getting to Liverpool
Q10. How easy was it to get to Liverpool today?

Very easy 1

Moderately easy 2

Difficult 3

Very Difficult 4

If Difficult or Very Difficult please specify why


......................................................................
.......................................................................

Influences and Motivations on the Visit
Q11 What is your main reason for visiting Liverpool today? Code answers
To see Liverpool 1

To attend this event 2

To visit another event or attraction 3
Specify:………………………………..

Visiting friends or relatives 4

Special shopping trip 5

Regular shopping trip 6

Work/Business/Conference 7

Other (please specify) 8


.......

Q12. What are your reasons for visiting this event?
(Show card E – circle all that apply)

Self / friends / family taking part

1

Been before & wanted to again

2

General interest in events like this

3

Day out

4

Went to meet friends / family

5

Children wanted to go

6

Saw or heard some advertising

7

Wanted to take children

8

Supporting local events

9

Just passing

10

Member of a related club or society

11

Recommended by friends / family

12

Other (please specify)

13


Q13a. How did you find out about this event? (Show card F - Circle all that apply).
Q13b. And which of the following was the main influence on your decision to visit the event?
(Show card F Circle one response only.)





Q13a

Q13b

TV news item or editorial

1

1

Radio news item or editorial

2

2

Radio advert

3

3

Newspaper advert (specify)



4

4

Email/Email newsletter

5

5

VisitLiverpool.com

6

6

Other website (specify)



7

7

Leaflet / flyer for event (Where did you get the leaflet?)



8

8

Liverpool Short Breaks & Holiday guides

9

9

Liverpool Visitor Guide

10

10

Other guides

11

11

Tourist Information Centre

12

12

Word of mouth / recommended

13

13

Other (please specify)

14

14

Q14. What would you probably be doing today if this event weren’t being held?

(Please choose the most applicable statement from the list- Show card G.)

I would have stayed home or gone to work

1

I would have done something else in Liverpool anyway

2

I would have visited another part of Merseyside

3

I would have visited another part of the Northwest

4

I would have gone somewhere outside of the Northwest

5


Q15.How important was the event in your decision to visit Liverpool?

Sole reason 1

Very important 2

Fairly important 3

Small reason 4

No importance 5
Q16. Have you visited this event before?
First visit 1

Twice 2


Three times 3

Over three times 4


Q17. How often do you visit Liverpool?
Resident 1

Weekly 2


Monthly 3

Every few months 4

Annually 5

Less than once a year 6

This is my first visit 7
Q18. And how far in advance did you plan your visit to this event?
Today 1

Within 7 days 2

Within 2 weeks 3

Within a month 4

2-3 months ago 5

Longer (please specify) 6



Spending & Impact



Q19 What else will you be doing on the visit to Liverpool today? (Show card H)

Taking a trip on Mersey Ferries 1

Visiting the Beatles Story 2

Visiting the Albert Dock 3

Visiting Maritime Museum 4

Visiting Museum of Liverpool 5

Another Attraction (please specify) 6

Shopping at Liverpool One 7

Visiting friends and family 8

Eating Out 9

Other Activity (please specify) 10

Nothing else 11


Specify:………………………………..


Q20 Approximately how much do you think you have/will be spending during this trip?

(Interviewer please prompt for amounts; write in “0” for any “no spend” amounts.)


Spend on:

Amount:

a. Shopping



£

b. Food & drink



£

c. Attractions & entertainment

£

d. Travel & transport



£

e. Other



£

f. Total



£





Q21.Over how many days will you have spent this money?


Q22. How many people does this amount cover?




Adults



Children



Q23. Can you estimate what proportion of this money was spent:


a. In Liverpool



%

b. Elsewhere in Merseyside



%

c. Elsewhere in Northwest



%



Satisfaction


Q24. How would you rate your satisfaction against
a scale of 1 to 5, where 1 is “Very Poor” and
5 is “Very Good”, for each of the following:
(Show card I)


A Event publicity and promotion?

1

2

3

4

5

B Event signposting?

1

2

3

4

5

C Suitability of the event venue?

1

2

3

4

5

D Public transport to/from the event?

1

2

3

4

5

E. Parking facilities at the event?

1

2

3

4

5

F Other facilities provided?

1

2

3

4

5

G Value for money offered by event?

1

2

3

4

5

H Event organisation and staff?

1

2

3

4

5

I Event quality?



1

2

3

4

5

J Overall enjoyment of the event?

1

2

3

4

5


Q25 And are there any comments you would like to make about this event? Is there anything that could improve it?
……………………………………………
……………………………………………
……………………………………………
Q26a Do you consider yourself to be a disabled or deaf person or living with a long-term illness?
Yes 1 Go to Q26b

No 2 Go to Q27

Refused 3 Go to Q27

Q26b Were there any access or communication barriers, which prevented you from participating in this event?
Yes 1

No 2


Not applicable 3

Refused 4


Q27. How likely is it that you would recommend this event to your friends or family?
Very likely 1

Quite likely 2

Might/Might not 3

Quite unlikely 4

Very unlikely 5

Q28. (Ask if respondent is not a resident)
How likely are you to visit Liverpool again in the future?
Very likely 1

Quite likely 2

Might/Might not 3

Quite unlikely 4

Very unlikely 5
















Additional classification



Q29a. Which of the following activities best describes what you are doing at present?
(Show card J – circle one answer)
Employed – 30 plus hours per week 1

Employed – under 30 hours per week 2

Self employed 3

On a government training scheme 4

Full-time education 5

Unemployed 6

Long term sick/disabled 7

Wholly retired from work 8

Looking after the home 9

Doing something else 10

Refused 11
Q29b. What is the occupation of the chief income earner in your household (or previous if retired)?
……………………………………………
Q29c To which of these groups do you consider you belong?

(Show card K – write in code below)



Thank respondent and close

Make sure the respondent details and classification have been completed
on the front page



1 Under the definitions adopted a day visitor can be either someone on a day visit from home or someone staying outside the district where the event is taking place – and hence is on a day visit from a holiday base.

2 Total numbers are calculated by assuming 100% of those ‘wholly influenced’ and 50% of those ‘partially’ influenced.

3 By this we mean applying it to each record rather than using aggregate data.

Battle of the Atlantic: Visitor Survey 2013

England’s Northwest Research Service




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