Final Report for Liverpool City Council

Download 1.57 Mb.

Page	12/19
Date	15.01.2018
Size	1.57 Mb.
	#36087

1 ... 8 9 10 11 12 13 14 15 ... 19

Elsewhere LCR Elsewhere NW Elsewhere UK

3.3 Marketing Influences
The Battle of the Atlantic event received wide television coverage so perhaps it is not surprising that “tv news item or editorial” was the major means of finding out about the event and the main marketing influence on the decision to visit. For residents, newspaper adverts were the next most important way of finding out about the event, whereas visitors were more likely to have found out through word of mouth.

RESIDENTS

VISITORS

TV coverage was a particularly important marketing influence for visitors from elsewhere in the Liverpool City Region or from elsewhere in the Northwest.

Word of mouth was the most important marketing influence for overseas visitors.

	Elsewhere LCR	Elsewhere NW	Elsewhere UK	Overseas
Word of mouth / recommended	10%	23%	29%	57%
Other website	3%	4%	2%	3%
VisitLiverpool.com	1%	8%	6%	9%
Newspaper advert	18%	4%	2%	-
Radio advert	11%	3%	2%	-
TV news item or editorial	57%	61%	27%	9%
Leaflet/flyer for event	1%	1%	4%	9%
Radio news item or editorial	20%	9%	-	-
Other guides	-	1%	-
Tourist Information Centre	-	1%	1%
Other	10%	17%	38%	27%

Directory: 2013
2013 -> Annual InStructional unit plan
2013 -> The Ministry of Education and Science of Ukraine
2013 -> #1 a lifesafer of virginia inc
2013 -> Name(s): your name here team or Group #(if applicable): Professor’s name
2013 -> Alcott Local School Council (lcs) Meeting Minutes
2013 -> Table Of Contents introduction 2
2013 -> Supplemental demographic information
2013 -> 【Education&Working Experience】

Download 1.57 Mb.

Share with your friends:

1 ... 8 9 10 11 12 13 14 15 ... 19