3 INFLUENCES & MOTIVATIONS 3.1 Reasons for visiting Liverpool This section of the report looks at the influences and motivations of people attending the Battle of the Atlantic event; their reasons for visiting Liverpool and their reasons for visiting the event. It also looks at the effectiveness of marketing.
Across all respondents, the Battle of the Atlantic event was the major reason for visiting Liverpool. In particular, 93% of residents cited the event as the main reason. For visitors, 71% said that the event was the main reason, 25% said that their main reason for visiting was “to see Liverpool”.
RESIDENTS
VISITORS
Note: some respondents gave more than one answer to this question so percentages do not add up to 100%