Fire Fighters, Neighbourhoods and Social Identity: the relationship between the fire service and residents in Bristol



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Change over time


The majority of participants did not see their neighbourhood as a static entity over time, rather reflecting on change in a number of ways. Some were particularly concerned with changes in their neighbourhood, others with change in themselves in relation to both their neighbourhood and to the fire service over the period of their life course. A particular cause for concern amongst older residents in particular was decline in (perceived) standards over time, and despite considerable investment in a number of the neighbourhoods that participants lived in, the majority of them discussed neighbourhood change in terms of decline, even if this was coupled with material improvements.

For many of the older focus group participants, the early days of the estates really were exciting times, with people recounting the novelty of electricity, freezers, spaciousness and indoor plumbing, having moved from inner city slums that were bombed during or cleared after the second world war. Perhaps it is inevitable that as the novelty of these amenities wore off over the intervening fifty years that residents would come to find the estates less alluring?



Well, I wouldn’t say I like it. It’s declined in the last 10 to 15 years. It was very nice when we first moved here, but it’s got rough now

Ivy, Hilton

Further, and in relation to life stage changes which will be discussed below, many residents felt that the last decade or so had seen a particular decline. It must be said that the average age for the group which Ivy attended was probably seventy five.

Life stage


I was pleased that a full spectrum of ages was represented within the focus groups, from young people who had just recently left school, through young parents, some middle aged people and a number of older people. This enabled me to look at how people’s concerns about their neighbourhoods, and about the fire service, differed depending on life stage.

I think I’ll be more concerned as my daughter grows up

Laura, Pilot Group

New parents, such as ‘Laura’, acknowledged that aspects of the neighbourhood that they ignored or found, at worst, an irritation, might come to weigh more heavily on them as their children got older. However, for parents of babies, the fire service was not of particular interest, despite their being considered a vulnerable group, in fire service terms.

Parents of young children (as opposed to babies) universally commented on pointing out fire engines to children:





(on being shown a picture of a fire service appliance)

Look Shona there’s a nee-nah

Jeanette, Upperfield

This sort of activity, alongside ubiquitous toys and games targeted at this age group (although predominantly at boys), was spoken about by many parents, with young children being particularly interested in appliances such as fire engines, diggers and trains. This sort of interest is reinforced through programmes such as Fireman Sam, which perpetuate a heroic image of fire fighters and add to their popularity with young children (Cooper 1995). I can attest to the fact that a walk with young children is inordinately enlivened by the site of a fire engine, and so it is no wonder that the fire service attempt to capitalise on this good will by taking fire safety messages into schools to target children from a young age. However, as I shall discuss in the next chapter, these responses are not universal.

As children reach adolescence, the fire service and other public services start to lose their allure. Respect for adults diminishes and authority is widely challenged (Smith 2002) Although not every teenager will resort to standing on street corners abusing or assaulting fire fighters, it is fairly safe to assume that they will not hold these professionals in the same thrall as when young children. The same can likely be said for their interaction with many public services, and indeed, for those services’ view of young people as they go from children to be engaged with to teenagers to be managed (Drury, Dennison 2000).

However, even for those who do stray from the straight and narrow, this is often a temporary aberration, which becomes tempered by familial responsibility, as Linda explains about a ‘rough’ group in Upperfield:

But they’re growing up a bit now, they’re moving on, like Craig and that, their gang used to be really bad, but they’re growing up a bit now, getting girlfriends and that. Growing out of all the violence.

Linda, Upperfield

This reflects how, as parents and householders, many residents assume a mantle of responsibility that a few years earlier they would have eschewed – although it is likely that a number of fire fighters would disagree with this! However, again, this is not entirely uncomplicated: although a number of residents agreed that becoming a householder enforced a degree of responsibility on them, for many taking responsibility seemed a step too far. There was an expectation that the fire service, or other agencies, such as health visitors, were obliged to provide for their safety, including fire alarms, fire guards and stair safety gates, the latter two of which can be obtained on referral from social services or health visitors. When these were not forthcoming, this caused a degree of resentment:

Ellie: They shouldn’t be advertising if they can’t do them…

Jeanette: … I know equipment costs money, but it’s people’s lives at the end of the day

Ellie and Jeanette, Upperfield

This suggests a sense of entitlement that a number of participants seemed to hold, feeling that they were entitled to goods (such as stairgates) or services (such as HFSVs) with a minimum of input from themselves, and that where this was not forthcoming, this was a source of resentment.

As residents age further, they enter a period during which few agencies are likely to be interested in them. They may continue to have contact with, for example, housing officers if they are a council tenant, but in the main part, the middle aged have less to do with public services than other age groups might.

Bill: but when you got children, that’s another worry isn’t it

Robin: well, my youngest is 56, so it’s not so much for me

Bill and Robin, Shiregreen HFSV Group

However, as they pass retirement age, once again, residents appear to public services as requiring interventions and as a vulnerable group. This is also likely compounded by an increase in time available to the newly retired who, finding that services are again offered to them, also have the time to avail themselves of such services. This is reflected by a number of participants who describe their experiences both as older people, and of other older people who they are, perhaps, caring for. Unfortunately, this increased exposure to services can also result in an increase in dissatisfaction with those services, for example when smoke alarms are not fitted immediately, or if fire fighters are called away mid installation. However, there is also the possibility that those who attended my focus groups felt they had particular issues with certain services, including the fire service, that they wanted to air through the focus groups.

Decline in respect


One of the areas which many participants spoke at length about was a decline in standards in their neighbourhood, particularly in relation to respect as due from the young to the older and the public to their public services. However, at no point was it suggested that this respect might be reciprocal. Further, and as with many of the comments about crime and degradation in their neighbourhoods, many residents saw a decline in respect as originating in other parts of the country (or even of the city) and coming into their neighbourhoods as contagion from outside:

But how long before it creeps down this way? I mean if it’s in other parts of the country, how long. People are moving all the time, you get people coming into Bristol to live, who may be from those areas, and they bring that with them. That’s the frightening part. You get this shift in people moving around, you don’t know what sort of developments are going to start up that come in from other areas

Ivy, Hilton

This particular quote relates to antipathy to the fire service, and reflects a number of these concerns: of people coming from outside of the neighbourhood to live there, of bringing their problems with them. It suggests that problems do not originate within communities, but creep in from outside. Clearly this is frightening to Ivy. She does not want people coming from other places to live in her neighbourhood. She particularly does not want to admit that the neighbourhood in which she lives, which has formed a part of her identity for the majority of her adult life, is capable of spawning these problems itself.

In another group, the decline in respect is linked to the ascendance of ‘rights’, reflecting the lack of intergenerational respect. Paul does not think young people are deserving of ‘rights’, and that, in turn, young people, and their parents, do not respect other people. This is associated with a decline in moral standards, exemplified by single motherhood and a concomitant lack of discipline.



Nobody is allowed to correct anybody any more. And they know their rights, right from two or three years old. No one can tell them off, no one can threaten them. They’ve got no father… and the government turn around and say anyone can have children, and they got no respect.

Paul, Upperfield

However, this statement was not accepted by other group members unequivocally, with two participants, both of whom knew Paul well, springing to the defence of single mothers and their children – somewhat surprisingly to me. This reflects that even in outwardly homogenous groups, certainly groups who meet regularly and out of common interest, there is not a moral consensus, and that even where people express a consensus amongst ‘us’ versus ‘them’ in their neighbourhoods, this is not complete, universal or unchallenged. As such, looking for a prevailing identity in neighbourhood terms is not as clear cut as it might be with the fire service.


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