Flexible element of a retailer's strategy mix is. A merchandise assortment
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Chapter 14 1) All of the activities involved in acquiring particular goods and/or services and making them available at the places, times, prices, and quantities that will enable the firm to reach its goals comprise ________. A) merchandising B) financial merchandise management C) retail pricing D) a centralized buying organization Answer: A Diff: 1 Page Ref: 384 Skill: Terminology/Concept
A) lower costs through quantity discounts B) use of rationalized retailing C) appeal to local tastes D) use of the top-down approach to space management Answer: C Diff: 2 Page Ref: 386 Skill: Terminology/Concept 3) Which retail merchandising strategy reflects the need to appeal to specific target markets through different product offerings? A) rationalized retailing B) micromerchandising C) battle of the brands D) cross selling Answer: B Diff: 2 Page Ref: 386 Skill: Terminology/Concept 4) Which merchandising strategy is similar to scrambled merchandising? A) cross-merchandising B) micromerchandising C) cross selling D) rationalized retailing Answer: A Diff: 2 Page Ref: 387 Skill: Terminology/Concept 5) A formal buying organization is characterized by ________. A) the same personnel handling merchandising and other retail functions B) low organizational costs C) the merchandising function being a separate department D) flexibility in organizational design Answer: C Diff: 1 Page Ref: 387 Skill: Terminology/Concept 6) Informal buying organizations are most likely to be found in ________. A) major retail chains B) franchisors C) small independents D) specialty chains Answer: C Diff: 1 Page Ref: 387 Skill: Terminology/Concept 7) In a centralized buying organization, ________. A) all purchases emanate from one office B) purchase decisions are made at local store units C) local units have freedom in buying, but must use approved vendors D) purchase decisions are made at the regional level Answer: A Diff: 2 Page Ref: 388 Skill: Terminology/Concept 8) A major advantage of centralized buying for a retailer is ________. A) the increased role of branch stores B) greater fit with regional trends C) faster delivery times D) greater bargaining power Answer: D Diff: 2 Page Ref: 388 Skill: Terminology/Concept 9) A major disadvantage of decentralized buying is ________. A) excessive uniformity B) poor morale at local stores C) inflexibility in decision making D) an inconsistent image Answer: D Diff: 2 Page Ref: 388 Skill: Terminology/Concept 10) Which is an example of a specialized buying organization for a national supermarket chain? A) a buyer being responsible for purchasing for all stores in the Southwest B) a buyer having an assistant buyer and an assistant to the buyer report to him or her C) a buyer purchasing seafood directly from major fishing fleets D) a buyer having a $2,000,000 budget each month Answer: C Diff: 2 Page Ref: 388 Skill: Terminology/Concept 11) Which type of buying organization generally services small noncompeting retailers? A) specialized buying organization B) general buying organization C) inside buying organization D) outside buying organization Answer: D Diff: 1 Page Ref: 389 Skill: Terminology/Concept 12) Which buying organization operates close to the sources of supply? A) inside buying office B) outside buying office C) general buying office D) resident buying office Answer: D Diff: 2 Page Ref: 390 Skill: Terminology/Concept 13) Which buying organization seeks to receive quantity discounts and bargaining power discounts for its members so that they will be better able to compete against larger chain organizations? A) cooperative buying B) inside buying organization C) resident buying office D) formal buying organization Answer: A Diff: 1 Page Ref: 390 Skill: Terminology/Concept 14) Merchandising includes ________. A) the purchasing of goods and services but not the sale of them B) display decisions only C) selling of goods and services but not the purchasing of them D) activities involved in the buying and selling of goods and services Answer: D Diff: 1 Page Ref: 390 Skill: Terminology/Concept 15) A major advantage of a merchandising philosophy is ________. A) close supervision of selling staff B) equal treatment of the selling function C) the buyer is close to consumers via his or her involvement with selling D) the use of specialists in each area Answer: C Diff: 2 Page Ref: 390 Skill: Terminology/Concept 16) A major disadvantage of a merchandising philosophy is that ________. A) responsibility for success or failure may be unclear B) functions are combined into one position that require different abilities C) reporting responsibilities may be unclear D) coordination of buying and selling may be reduced Answer: B Diff: 2 Page Ref: 390 Skill: Terminology/Concept 17) A model stock plan is used for ________. A) dealer brands B) fashion items D) key items Answer: B Diff: 1 Page Ref: 392 Skill: Terminology/Concept 18) A never-out list is used for ________. A) fashion items B) dealer brands C) fad items D) best sellers Answer: D Diff: 1 Page Ref: 393 Skill: Terminology/Concept 19) A good or service will be supplied in one basic version in which stage of the product life cycle? A) introduction B) growth C) maturity D) decline Answer: A Diff: 1 Page Ref: 394 Skill: Terminology/Concept 20) The target market expands to include middle-income consumers who are somewhat more innovative than the average consumer in which product life cycle stage? A) introduction B) growth C) maturity D) decline Answer: B Diff: 2 Page Ref: 395 Skill: Terminology/Concept 21) In the growth stage of the product life cycle, ________. A) goods or service sales reach their maximum B) variations in the basic product offering appear C) distribution is typically very limited D) a skimming price strategy is used Answer: B Diff: 1 Page Ref: 395 Skill: Terminology/Concept 22) In which product life cycle stage do goods or service sales reach their maximum? A) maturity B) growth C) introduction D) decline Answer: A Diff: 1 Page Ref: 395 Skill: Terminology/Concept 23) A retailer primarily appeals to the lowest income consumers and laggards in which stage of the product life cycle? A) introduction B) growth C) maturity D) decline Answer: D Diff: 1 Page Ref: 395 Skill: Terminology/Concept 24) A vertical fashion trend occurs when a fashion ________. A) is not successful when passed down to the mass market B) is first accepted by an upscale market segment, but undergoes basic changes as it is sold to the general public C) is passed from the lower to the upper social classes D) retains its basic form as it is accepted by the general public Answer: B Diff: 1 Page Ref: 396 Skill: Terminology/Concept 25) Which fashion theory assumes that a fashion passes from the upper to the lower social classes? A) vertical trend theory B) horizontal trend theory C) diffusion of innovation theory D) fashion emulation theory Answer: A Diff: 2 Page Ref: 396 Skill: Terminology/Concept 26) Distinctive, emulation, and economic emulation are three stages in the ________. A) diffusion of innovation theory B) fashion emulation theory C) vertical trend theory D) horizontal trend theory Answer: C Diff: 1 Page Ref: 396 Skill: Terminology/Concept 27) Which retail assortment strategy is characterized by a retailer having a broad target market, one-stop shopping, and a large inventory investment? A) wide and deep B) wide and shallow C) narrow and deep Answer: A Diff: 1 Page Ref: 396-397 Skill: Terminology/Concept 28) Which retail assortment strategy is characterized by a retailer seeking an image as a specialist? A) narrow and shallow B) narrow and deep C) wide and shallow D) wide and deep Answer: B Diff: 1 Page Ref: 396-397 Skill: Terminology/Concept 29) A common advantage of scrambled merchandising is that ________. A) the scrambled goods have high profit margins B) opportunities for cross-selling decrease C) customers can be traded-up to more costly goods D) the sale of substitute goods increases Answer: A Diff: 1 Page Ref: 398 Skill: Terminology/Concept 30) ________ brands are somewhat pre-sold to consumers, require limited retailer investment in marketing, and often represent maximum quality to consumers. A) Manufacturer (national) B) Private (dealer) C) Generic D) Wholesaler Answer: B Diff: 1 Page Ref: 400 Skill: Terminology/Concept 31) A major advantage to a retailer's use of private (dealer) brands is ________. A) less retailer investment B) support by manufacturer advertising C) the extent to which they are pre-sold to customers D) the development of store loyalty among consumers Answer: D Diff: 2 Page Ref: 400 Skill: Terminology/Concept 32) Which brands generally receive secondary shelf locations and receive little or no promotion support? A) generic brands B) manufacturer brands C) dealer brands D) scrambled merchandising Answer: A Diff: 1 Page Ref: 402 Skill: Terminology/Concept 33) Increased competition for shelf space among manufacturer, dealer, and generic brands is commonly referred to as ________. A) channel cooperation B) the battle of the brands C) channel conflict D) slotting allowances Answer: B Diff: 1 Page Ref: 402 Skill: Terminology/Concept 34) Category management is a strategy that is used to improve a retailer's ________. A) shelf-space productivity B) point-of-sale displays C) capital costs D) overall productivity through the use of computerization Answer: A Diff: 1 Page Ref: 403-405 Skill: Terminology/Concept 35) Direct product profitability equals an item's ________. A) annual sales divided by the total linear footage devoted to a product category B) gross profit less its direct retailing costs (but not including general overhead) C) annual gross profit divided by the total linear footage devoted to the item D) number of days of supply on the shelf Answer: B Diff: 1 Page Ref: 404 Skill: Terminology/Concept 36) The opposite strategy to rationalized retailing is ________. A) micromerchandising B) centralized management C) risk-minimization retailing D) category management Answer: A Diff: 2 Page Ref: 386 Skill: Applied/Comprehensive/Integrative 37) Decentralized buying is often associated with ________. A) category management B) micromerchandising C) risk-minimization retailing D) electronic data interchange (EDI) Answer: B Diff: 2 Page Ref: 386 Skill: Applied/Comprehensive/Integrative 38) A major retailer desires to use specialists to plan, implement, and control the merchandising function. The most appropriate buying organization is a(n) ________. A) decentralized buying organization B) inside buying organization C) informal buying organization D) formal buying organization Answer: D Diff: 1 Page Ref: 387 Skill: Applied/Comprehensive/Integrative 39) A furniture retailer with three branch stores has an owner that handles store operations, buying, advertising, and finance responsibilities. Which buying organization does the retailer use? A) formal buying organization B) informal buying organization C) decentralized buying organization D) centralized buying organization Answer: B Diff: 2 Page Ref: 387 Skill: Applied/Comprehensive/Integrative 40) A chain retailer with a national representation can optimize its use of national advertising media through use of a(n) ________. A) informal buying organization B) resident buying office C) decentralized buying organization D) centralized buying organization Answer: D Diff: 1 Page Ref: 388 Skill: Applied/Comprehensive/Integrative 41) Specialized regional buying preferences are best served through which buying organization? A) decentralized buying organization B) inside buying organization C) informal buying organization D) formal buying organization Answer: A Diff: 1 Page Ref: 388 Skill: Applied/Comprehensive/Integrative 42) Which buying organization format for department stores is centralized? A) main store control B) equal store C) separate store D) diversified retailer Answer: A Diff: 2 Page Ref: 388 Skill: Applied/Comprehensive/Integrative 43) A separate store organization used by a department store chain is an example of a(n) ________. A) decentralized buying organization B) centralized buying organization C) informal buying organization D) resident buying office Answer: A Diff: 2 Page Ref: 388 Skill: Applied/Comprehensive/Integrative 44) The benefits of an outside buying organization are especially important to ________. A) large retailers located near an important merchandise center B) large retailers located far from an important merchandise center C) small retailers located near an important merchandise center D) small retailers located far from an important merchandise center Answer: D Diff: 1 Page Ref: 388-389 Skill: Applied/Comprehensive/Integrative 45) A department store chain, based in western Pennsylvania, can best keep in touch with developments in the ladies clothing market, based in New York City, through a(n) ________. A) informal buying organization B) cooperative buying organization C) resident buying office D) inside buying organization Answer: C Diff: 1 Page Ref: 390 Skill: Applied/Comprehensive/Integrative 46) Small retailers seeking to match the same bargaining power as major chains should seek to utilize ________. A) an inside buying organization B) a decentralized buying organization C) resident buying offices D) cooperative buying Answer: D Diff: 2 Page Ref: 390 Skill: Applied/Comprehensive/Integrative 47) A retailer is concerned that its current organization does not provide adequate attention to the recruitment, motivation, and training of its sales personnel. The retailer needs to consider reorganizing to ________. A) a centralized buying organization B) a decentralized buying organization C) having separate buying and selling responsibilities D) a merchandising organization Answer: C Diff: 2 Page Ref: 390 Skill: Applied/Comprehensive/Integrative 48) A retailer's descriptions of goods to be stocked in its assortment plan are constant over a five-year period. The assortment plan analyzed is a(n) ________. A) never-out list B) model stock plan C) basic stock list D) extended merchandise assortment plan Answer: C Diff: 1 Page Ref: 392 Skill: Applied/Comprehensive/Integrative 49) The preparation of descriptions of merchandise to be stocked is easiest in a(n) ________. A) model stock plan B) basic stock list C) never out list D) assortment plan Answer: B Diff: 1 Page Ref: 392 Skill: Applied/Comprehensive/Integrative 50) A retailer should require that an inventory of goods on hand be updated daily for goods that are on its ________. A) never-out list B) model stock plan C) basic stock list D) extended merchandise assortment plan Answer: A Diff: 2 Page Ref: 393 Skill: Applied/Comprehensive/Integrative 51) The use of a perpetual inventory system to monitor inventory levels per unit based on initial inventory levels, purchases, and sales is most common with a ________. A) never-out list B) model stock plan C) basic stock list D) extended merchandise assortment plan Answer: A Diff: 2 Page Ref: 393 Skill: Applied/Comprehensive/Integrative 52) Merchandise planning is most problematic for ________. A) staple merchandise B) seasonal merchandise C) impulse merchandise D) fad merchandise Answer: D Diff: 2 Page Ref: 393 Skill: Applied/Comprehensive/Integrative 53) The target market consists of the smallest number of consumers in which traditional product life cycle stage? A) growth B) introduction C) maturity D) decline Answer: B Diff: 2 Page Ref: 394-395 Skill: Applied/Comprehensive/Integrative 54) The use of explanatory advertising by retailers and limited distribution by manufacturers are characteristics of which product life cycle stage? A) introduction B) growth C) maturity D) decline Answer: A Diff: 1 Page Ref: 394-395 Skill: Applied/Comprehensive/Integrative 55) Most goods and services are at what stage of the traditional product life cycle? A) introduction B) growth C) decline D) maturity Answer: D Diff: 1 Page Ref: 395 Skill: Applied/Comprehensive/Integrative 56) Price competition by retailers is most intense in which product life cycle stage? A) introduction B) growth C) maturity D) decline Answer: C Diff: 1 Page Ref: 395 Skill: Applied/Comprehensive/Integrative 57) A retailer believing in the vertical trend theory would sell a distinctive fashion to which target market when the design first appears? A) upper social class B) mass market C) lower social class D) working class Answer: A Diff: 2 Page Ref: 396 Skill: Applied/Comprehensive/Integrative 58) A major difference between a vertical and a horizontal fashion trend is based on the ________. A) ultimate sales level achieved for the fashion B) speed of diffusion of the fashion C) social class of the initial group which accepts the trend D) degree of fashion innovativeness Answer: C Diff: 2 Page Ref: 396 Skill: Applied/Comprehensive/Integrative 59) Which retail assortment strategy requires the greatest inventory investment for a retailer? A) wide and deep B) wide and shallow C) narrow and shallow D) narrow and deep Answer: A Diff: 2 Page Ref: 396-397 Skill: Applied/Comprehensive/Integrative 60) Which retail assortment strategy is used by a department store? A) narrow and deep B) narrow and shallow C) wide and shallow D) wide and deep Answer: D Diff: 2 Page Ref: 396-397 Skill: Applied/Comprehensive/Integrative 61) Which retail assortment strategy is used by a specialty store? A) narrow and deep B) narrow and shallow C) wide and shallow D) wide and deep Answer: A Diff: 1 Page Ref: 396-397 Skill: Applied/Comprehensive/Integrative 62) In general, as a retailer moves from a narrow and shallow strategy toward a wide and deep strategy, ________. A) customer disappointment with selection increases B) one-stop shopping appeals are lost C) inventory turnover decreases D) a specialist image is received Answer: C Diff: 2 Page Ref: 396-397 Skill: Applied/Comprehensive/Integrative 63) A conventional supermarket's adding a line of gas barbecues and summer furniture during the summer season illustrates which merchandising strategy? A) scrambled merchandising B) trading up C) handling substitute products D) selling complementary goods Answer: A Diff: 1 Page Ref: 398 Skill: Applied/Comprehensive/Integrative 64) The selling of car mats, burglar alarms, and extended warranties by a new car dealer illustrates ________. A) scrambled merchandising B) trading up C) selling substitute goods and services D) selling complementary goods and services Answer: D Diff: 1 Page Ref: 398 Skill: Applied/Comprehensive/Integrative 65) A retailer seeks to minimize direct price competition among its goods and services. Which branding philosophy should the retailer utilize? A) manufacturer branding B) private (dealer) branding C) generic branding D) mixed branding Answer: B Diff: 2 Page Ref: 400 Skill: Applied/Comprehensive/Integrative 66) A retailer has the greatest control over the pricing, image, and promotion of ________ brands. A) private (dealer) B) generic C) national D) manufacturer Answer: A Diff: 1 Page Ref: 400 Skill: Applied/Comprehensive/Integrative 67) It takes a retailer three days to process an order and the supplier an additional five days to deliver ordered merchandise. The retailer should begin to order new merchandise ________. A) when the current inventory is at 15 units B) at least two days before the old inventory runs out C) at least eight days before the old inventory runs out D) at least ten days before the old inventory runs out Answer: C Diff: 2 Page Ref: 402-403 Skill: Applied/Comprehensive/Integrative 68) In category management, a grouping of products is viewed as a ________. A) boutique B) strategic business unit C) functional unit D) vendor responsibility unit Answer: B Diff: 2 Page Ref: 403-405 Skill: Applied/Comprehensive/Integrative 69) Which category management measure is most similar to inventory turnover? A) reorder point B) days' supply C) direct product profitability D) return on inventory investment Answer: B Diff: 1 Page Ref: 404 Skill: Applied/Comprehensive/Integrative 70) A retailer can purchase a national brand of canned corn for $.39. The canned corn sells for $.52. Total direct retailing costs for the corn (warehouse costs and direct labor) equal $.03 per can. In addition, $.05 per can is charged for administrative overhead. What is the direct product profitability per can? A) $.05
B) $.10 C) $.13
D) The answer cannot be determined from the information provided. Answer: B Diff: 2 Page Ref: 404 Skill: Applied/Comprehensive/Integrative 71) An informal buying organization is most likely to be found in a small, independent retailer. Answer: TRUE Diff: 1 Page Ref: 387 Skill: Terminology/Concept 72) Decentralized buying organizations are most likely to secure favorable purchase terms from vendors. Answer: FALSE Diff: 1 Page Ref: 388 Skill: Terminology/Concept 73) A retail chain can seek to combine the benefits of centralized and decentralized organizations by using a centralized buying organization and a decentralized selling organization. Answer: TRUE Diff: 2 Page Ref: 388 Skill: Terminology/Concept 74) Resident buying offices are used by retailers that have main stores nearby important market centers. Answer: FALSE Diff: 1 Page Ref: 390 Skill: Terminology/Concept 75) Cooperative buying organizations generally are comprised of franchisees. Answer: FALSE Diff: 1 Page Ref: 390 Skill: Terminology/Concept 76) Retailers with a merchandising viewpoint are more likely to employ separate buyers and sales managers. Answer: FALSE Diff: 1 Page Ref: 390 Skill: Terminology/Concept 77) For fashion merchandise, merchandise assortment planning is conducted with the use of a basic stock list. Answer: FALSE Diff: 1 Page Ref: 392 Skill: Terminology/Concept 78) Fads and seasonality are part of the traditional product life cycle. Answer: FALSE Diff: 2 Page Ref: 394-395 Skill: Terminology/Concept 79) Product obsolescence characterizes the decline stage of the traditional product life cycle. Answer: TRUE Diff: 2 Page Ref: 394-395 Skill: Terminology/Concept 80) In the horizontal trend theory, a new fashion is accepted by a broad range of consumers when first introduced. Answer: TRUE Diff: 1 Page Ref: 396 Skill: Terminology/Concept 81) The store type with the greatest depth of assortment is a specialty store. Answer: TRUE Diff: 2 Page Ref: 396-397 Skill: Terminology/Concept 82) The battle of the brands relates to a battle for shelf space and promotional emphasis between manufacturer and private brands. Answer: TRUE Diff: 1 Page Ref: 402 Skill: Terminology/Concept 83) If it takes a retailer three days to process an order and the supplier an additional five days to deliver the merchandise, the retailer should begin to order the merchandise at least 15 days before the old inventory runs out. Answer: FALSE Diff: 2 Page Ref: 402-403 Skill: Terminology/Concept 84) Through category management, an item's performance is ranked only on the basis of gross profit as a percent of sales. Answer: FALSE Diff: 1 Page Ref: 403-405 Skill: Terminology/Concept 85) Direct product profitability corresponds to a product's gross profit. Answer: FALSE Diff: 2 Page Ref: 404 Skill: Terminology/Concept 86) The effectiveness of a micromerchandising strategy can best be judged through category management. Answer: TRUE Diff: 2 Page Ref: 386, 403-405 Skill: Applied/Comprehensive/Integrative 87) A retailer with homogenous demand patterns throughout its branches should use a decentralized buying organization. Answer: FALSE Diff: 2 Page Ref: 388 Skill: Applied/Comprehensive/Integrative 88) Micromerchandising is generally associated with centralized buying organizations. Answer: FALSE Diff: 2 Page Ref: 388, 386 Skill: Applied/Comprehensive/Integrative 89) Decentralized buying organizations generally secure the best merchandise fit with each specific geographic area where a retailer has stores. Answer: TRUE Diff: 2 Page Ref: 388 Skill: Applied/Comprehensive/Integrative 90) Outside buying organizations are typically used by large retail chains. Answer: FALSE Diff: 1 Page Ref: 388 Skill: Applied/Comprehensive/Integrative 91) Much of the benefit of resident buying offices can be achieved by a retailer using an outside buying organization. Answer: TRUE Diff: 2 Page Ref: 390 Skill: Applied/Comprehensive/Integrative 92) Orders for staples are generally made using negotiated contracts. Answer: FALSE Diff: 2 Page Ref: 392 Skill: Applied/Comprehensive/Integrative 93) A basic stock list changes less on a year-to-year basis than either a never-out list or a model stock plan. Answer: TRUE Diff: 2 Page Ref: 392, 393 Skill: Applied/Comprehensive/Integrative 94) The traditional product life cycle curve is bell-shaped. Answer: TRUE Diff: 2 Page Ref: 394-395 Skill: Applied/Comprehensive/Integrative 95) A new fashion costing $15,000 in Paris is copied in a $1,000 version in emulation, and in a $75 version in economic emulation. Answer: TRUE Diff: 2 Page Ref: 396 Skill: Applied/Comprehensive/Integrative 96) In the vertical trend theory, fashion innovators are opinion leaders within any social class; in the horizontal trend theory, fashion innovators are the upper social classes. Answer: FALSE Diff: 2 Page Ref: 396 Skill: Applied/Comprehensive/Integrative 97) A narrow and shallow retail assortment strategy requires the lowest inventory investment. Answer: TRUE Diff: 1 Page Ref: 396-397 Skill: Applied/Comprehensive/Integrative 98) The battle of the brands is an example of channel conflict. Answer: TRUE Diff: 2 Page Ref: 402 Skill: Applied/Comprehensive/Integrative 99) Stressing the sales of private brands at the expense of manufacturer brands by retailers is an example of channel power. Answer: FALSE Diff: 2 Page Ref: 402 Skill: Applied/Comprehensive/Integrative 100) The computation of direct product profitability includes an item's share of allocated overhead costs. Answer: FALSE Diff: 2 Page Ref: 404 Skill: Applied/Comprehensive/Integrative 101) What are the advantages and disadvantages of micromerchandising programs? Diff: 1 Page Ref: 386 102) Under what conditions should a retailer consider using an informal buying organization? Diff: 2 Page Ref: 387-388 103) Under what conditions should a retailer consider using a decentralized buying organization? Diff: 2 Page Ref: 388 104) What are the pros and cons of the use of cooperative buying among noncompeting major appliance stores that are independently-owned? Diff: 1 Page Ref: 390 105) Develop a model stock plan for men's dress shoes. List the assumptions in your plan. Diff: 2 Page Ref: 392 106) Develop a merchandising pan for fad merchandise. Diff: 2 Page Ref: 392 107) Under what circumstances would you utilize a basic stock list for bath towels? ...a model stock list? ...a never-out list? Explain your answers. Diff: 2 Page Ref: 392-393 108) Show how a retailer's merchandising strategy would change as a good/service shifted from growth to maturity in the traditional product life cycle. Diff: 1 Page Ref: 394-395 109) a. Differentiate between the vertical and horizontal trend theories. b. Develop a merchandising plan for a new fashion on the basis of the vertical trend theory. ...the horizontal trend theory. Diff: 1 Page Ref: 396
Diff: 1 Page Ref: 398 111) Describe the significance of the battle of the brands for a major supermarket chain. Diff: 1 Page Ref: 400 112) a. Explain the pros and cons of the use of category management. b. List and describe five performance measures used in category management. Diff: 2 Page Ref: 403-405
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