Food Truck Social Media Campaign



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Food Truck Social Media Campaign

  1. Go to You want to start a food truck and read about starting a food truck.

Answer the following questions regarding the article:





  • What does the article say about choosing the right geographical area?

  • "Do a SWOT (strengths, weakness, opportunities, threat) analysis ahead of time touching on topics like existing concepts that are similar to yours, nearby brick-and-mortar eateries and/or lack thereof, food trucks per capita in your region, the labor market and if the desired municipality is “food truck friendly.”

  • How can someone purchase a food truck ?

Most likley using a small buisness loan

  • What does the article say about the permitting process?

You need to be able to go through health checks to be able to sell the food

  • What does the article say about what activities you may need to do to market your food truck?

  • Advritize and use socail media to your advantage


  1. Go to Food truck ideas and read about the different types of food trucks.




  1. Think about the type of food truck you would like to operate and answer the questions below.




  • What type of food will you sell?

  • Water

  • What is the name of your food truck?

  • Freewatertruck

  • Who is the target market for your food truck?

  • People looking for ads in small buisnesses

  • Create a slogan or catchphrase for your food truck

  • It's here it's there free water everywhere .




  1. Read the article 12 Ways For Food Truck Owners To Increase Twitter Followers

1.Make a bio so people know who you are
2. Place twitter link on vehicle
3. Be active on twitter, constantly posting.
4. Make sure anything your truck is featured in so is your twitter account
5. Use hashtags
6. Beg for retweets
7. Use twitter in your email
8. Use photos of your customers to your advantage so they can retweet them
9.become an author and write articles about your foodtruck for advritisment
10.make polls and have followers retweet
11. Make contests for free things
Create Your Social Media Campaign

You will use Canva to create your visuals for your social media. You should also utilize hashtags where necessary. Remember a hashtag is a tool people can use to search for relevant information so all hashtags must be professional, and ideally something that people are actually searching for.



  • Twitter: You will create 5 tweets to be used for your social media campaign. Each of these should not exceed 140 characters. Your tweets must have a visual component created through Canva. Use hashtags where appropriate. Tweets should not be repetitive.

Once you have created the visual component of your posts in Canva, take a screenshot and use Word or Google Docs to finish the posts. Insert the pictures you have created and then type out the post below the visual component. When you are done you will have one document to submit.




Social media post examples below ↓




Create a menu board on a Google doc for your food truck, keep it simple, you can’t offer as many items as a restaurant.


Design your food truck on the document provided.
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