Foreign students graduate courses



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EDUCATIONAL AIM

Introduce the unique characteristics of services in enough detail to allow students to use them for academic and business analyses in the service sector.

Provide a framework for approaching long rang planning and strategy development for service business.


READING LIST


V.A. Zeithaml, M.J. Bitner. D.D. Gremler, Marketing dei servizi, Mc Graw Hill, Milano, 2008


ASSESSMENT

Compulsory written and optional oral test on the basis of criteria defined by the teacher.


6 ECTS

COURSE PROGRAM

Define service and provide descriptions of key characteristics of services

Environment in which services are marketed and the constraints and opportunities creates

Appropriate ways to classify services

Service marketing mix

Developing and implementing services strategy





EDUCATIONAL AIM

Introduce the unique characteristics of services in enough detail to allow students to use them for academic and business analyses in the service sector.

Provide a framework for approaching long rang planning and strategy development for service business.





READING LIST


V.A. Zeithaml, M.J. Bitner. D.D. Gremler, Marketing dei servizi, Mc Graw Hill, Milano, 2008 - Chapter 1, 2, 3, 4, 5, 8, 16, 17



ASSESSMENT


Compulsory written test and optional oral test on the basis of criteria defined by the teacher.

ECONOMIA E GESTIONE DELLE IMPRESE DI SERVIZI PUBBLICI

MANAGEMENT OF PUBLIC SERVICE ENTERPRISES
6 ECTS


LEVEL

graduate





YEAR

first




SEMESTER

SECOND




LECTURER

Francesco VELO




E-MAIL

francesco.velo@unipv.it




COURSE PROGRAM

The course is divided in modules:

1. Public institutions

- Functions of public institutions

-. Characteristics and aim of public institutions

-. Public enterprises

-. Government of public institutions

-. Public management
2. Theories on Public Service Administration

-. The traditional bureauchratic model

-. New Public Management

-. Public Governance


3. Decision making process in Public Service enterprises

-. Governance and decision making process

- Extended governance systems

-. Management systems and performance evaluation

-. Public service enterprises and their workforce: organizational wellness

-. Public service enterprises and their customers: service quality policies


4. Public institution and enterprises

-. Relationship models between administration and enterprises

-. Public – private partnership

-. Strategic outsourcing


5. Case study: the healthcare sector

-. Governance, control and service provision

-. Investment and research policies

-. The evolution of healthcare sector in Europe

-. The future role of public institutions





EDUCATIONAL AIM

The course aims to address major issues affecting the management of enterprises of public services. The course focuses on governance, partnership public- private the strategic management of services.



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