Get Smart!: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field
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- Lack of Engagement
- Commitment Is the Key
| Corporate Thinking Corporate thinking is different from entrepreneurial thinking. Company people, whether employees, managers, executives, or technicians, view customers either with disinterest or as problems who are always complaining or requesting something new or different. Customers are often seen as flies that have to be swatted and brushed away. Corporate thinkers are preoccupied with doing their jobs, pleasing their superiors, following the rules, and doing the minimum necessary to avoid being fired or laid off. Employees who are corporate types use the pronouns “them, they, and their to describe the company and the people in charge. They feel that whatever happens in the company has little to do with them personally. They say, A job is a job As one corporate type told me sometime ago, When I go to work, I think about my job, but when I come home, I don’t think about my job or company at all.” Lack of Engagement Many researchers conclude that more than 60 percent of employees at large and small companies are disengaged They feel no deep commitment or loyalty to the company. They are just going through the motions of work, thinking about doing something else. They check the want ads on a regular basis, post their résumés and qualifications on Craigslist, LinkedIn, and other Websites, and are continually looking for something else to do. Corporate types come to work at the last minute, take every minute of coffee breaks and lunches, and spend as much as 50 percent of their time chitchatting with coworkers, checking their email, and doing things of no or low value to their company. Commitment Is the Key Entrepreneurial thinkers are different. They are committed to the success of the company. They see themselves as self-employed and act as if they owned their companies personally. They use words like we mine and our when they refer to their company and to their products and services. Above all, they accept and take on high levels of responsibility for results. Entrepreneurial thinkers are always volunteering for more responsibility. They continually think about making a greater contribution. They are continually upgrading their skills, learning new things, and seeking ways to become more valuable to their companies. Above all, entrepreneurial thinkers search for ways to increase the sales and profitability of their companies. Entrepreneurial thinking is customer-centric, customer-focused thinking. Entrepreneurial thinkers think about customers all the time. Download 0.86 Mb. Share with your friends:
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