EXPENSE DISTRIBUTION
|
PROGRAMS
|
FY2016 BUDGET
|
FY2017
BUDGET
|
% CHANGE
|
COMMENTS
|
1
|
Marketing Retainer Fee
|
$340,000
|
$340,000
|
0%
|
Maintain activities
|
2
|
Marketing Rep Incentive Bonus
|
$34,000
|
$34,000
|
0%
|
Maintain activities
|
|
Marketing Representative Info Office/PR Expenses
|
$36,000
|
$36,000
|
0%
|
Maintain activities
|
3.
|
MICE Incentive Promotions
|
$60,000
|
$60,000
|
0%
|
On-going activity
|
4
|
Airline Co-op Promotions
|
$60,000
|
$60,000
|
0%
|
On-going activity
|
5
|
Travel Agency Co-op Promotions
|
$200,000
|
$150,000
|
-25%
|
Continue program
|
6
|
KGTC/KGMC/Yeobaekhoe Meetings
|
$8,000
|
$8,000
|
0%
|
Maintain contacts
|
7
|
Korea Marketing Activities /Sales Calls
|
$123,000
|
$120,000
|
-2.44%
|
Reduce Activities
|
8
|
Road show Promotions
|
$22,000
|
$22,000
|
0%
|
Maintain Activities
|
9
|
Website Operations & Maintenance
|
$12,000
|
$12,000
|
0%
|
Increase Activities
|
10
|
Sports Promotions – Korea/Guam
|
$15,000
|
$ -0-
|
-100%
|
Funds from other source
|
11
|
Traditional Printed Media Ads
|
$48,000
|
$48,000
|
0%
|
Maintain activities
|
12
|
International Music Festival
|
$80,000
|
$80,000
|
0%
|
Maintain activity
|
13
|
Consumer Promotions
|
$60,000
|
$60,000
|
0%
|
Maintain activities
|
14
|
Online Promotions/ Campaigns
|
$56,000
|
$56,000
|
0%
|
Maintain activities
|
15
|
TV & Music Video Filming on Guam
|
$299,000
|
$262,000
|
-12.37%
|
Reduce expenses
|
16
|
Blogger Program
|
$24,000
|
$24,000
|
0%
|
Maintain activity
|
17
|
Advertising New Ad Format
|
$10,000
|
$10,000
|
0%
|
Maintain activity
|
18
|
PR Marketing Development
|
$36,000
|
$36,000
|
0%
|
Maintain Activity
|
19
|
TA & Media Familiarization Tours
|
$80,000
|
$80,000
|
0%
|
Maintain Activity
|
20
|
Mode Tour Int’l Travel Mart 2016
|
$33,000
|
$33,000
|
0%
|
Maintain activity
|
21
|
Korea World Travel Fair 2017
|
$40,000
|
40,000
|
0%
|
Maintain activity
|
22
|
Hana Tour Int’l Travel Fair 2017
|
$28,000
|
$28,000
|
0%
|
Maintain activity
|
23
|
Busan Int’l Travel Fair 2017
|
$35,000
|
$35,000
|
0%
|
Maintain activity
|
24
|
SGF 2016/2017 Coupon Booklet Printing
|
$51,000
|
$51,000
|
0%
|
Maintain activity
|
25
|
Promotional materials
|
$50,000
|
$50,000
|
0%
|
Maintain activity
|
26
|
GVB Head Office Unanticipated Miscellaneous Expenses
|
$260,000
|
$260,000
|
0%
|
Maintain activity
|
|
TOTAL
|
$2,100,000
|
$1,995,000
|
-5%
|
|
|
F
I
N
A
N
C
I
A
L
S
|
