ILR developed quickly, and despite of (or it could be argued because of) the stringent regulation of the IBA, was regarded to be both a programming success which was popular with the audience, although many of the smaller stations were never going to be licences to print money.
In programming terms ILR still had to be all things to all people and most stations met this challenge and gained large and loyal audiences. The 1970's and 1980's, and perhaps the first year or two of the 1990's, was the period when your local ILR station provided the fun at breakfast and was with you on the 'school run', it was the housewife's choice during the day, provided the news, travel, music and the 'chemist rota' in the afternoon and was the specialist music lover's friend in the early evening with programmes of classical, folk, jazz, big band, rock or new-wave being aired. One of the most popular formats on many ILR stations in the '70's and '80's was the night time "phone-in" when controversial presenters had some interesting and often heated discussions with listeners. Names such as James Whale on Radio Aire in Leeds, Andy Lloyd on Mercia Sound in Coventry, Nick Meanwell on BRMB, Simon Potter on Hereward Radio in Cambridgeshire and Alan Beswick on Red Rose Radio in Lancashire immediately spring to mind. ILR was extremely entertaining, and there were many other examples too!
Mercia Sound in Coventry, Warwickshire and South West Leicestershire was an enormous success in the 1980's. The station provided high quality and varied programmes with a first rate news output provided by an excellent team of journalists. The audiences were very high and Mercia Sound made a profit of £250,000 in its first year on air, and became a model for the perfect way to launch a new ILR station. Great radio professionals at Mercia included the late John Warwick, Gordon Astley, Andy Lloyd, Jim Lee (now with Radio Four), Stuart Linnell, Tony Gillham (now with BBC Devon), Mark Keen, Dave Jamieson and Annie Othen (now with BBC Coventry and Warwickshire).
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Some stations did not follow the Mercia Sound launch model, so there were a few failures too; Centre Radio in Leicester launched an ambitious community style station in 1981 that subsequently proved not to be financially viable. The combination of a poor business plan and the huge competition from BBC Radio Leicester, the very first BBC local station which commanded a substantial audience, proved to be the station's downfall.
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WHAT WAS HAPPENING IN BBC RADIO?
In the 1980's Radio One had thrown off the shackles of 1970's BBC cutbacks and had become a solid full time station that could stand on its own two feet without sharing programmes with Radio Two. Anne Nightingale and Paul Gambaccini in stereo!
Other Media Developments
The 1980's also saw the launch Channel Four in November 1982 and BBC Breakfast Time and TVam in January 1983. Rupert Murdoch bought Satellite TV in 1983 and re-launched it as SKY-TV in 1984. In 1985 BSB was awarded a licence to provide five D-MAC satellite channels, while the DTI took the popular South West London pirate station Radio Jackie off the air after 16 years of broadcasting community programmes. CNN International launched and the BBC expanded into daytime television. MTV Europe arrived in 1987, and in 1988 ITV went 24 hour. In 1989 SKY-TV launched as four channel package on the ASTRA satellite in PAL.
By 1989 it was government policy to make better use of the radio spectrum and all existing stations had to make arrangements to provide different services on AM (medium wave) and FM (v.h.f.), this gave rise to a wave of new 'GOLD' ILR stations playing oldies and classic hits.
In 1989 and 1990 more new ILR stations were licenced. These were the last ILR stations to be awarded licences by the IBA.
In 1989 the IBA devised a new radio scheme, and advertised for contractors to run 'Incremental' radio stations, additional radio services would be introduced into areas already served by an ILR station to offer output not already available on ILR, such as specialist music or unique programmes for a specific section of the community.
Many of the new Incrementals went on air in 1990 and some endured mixed fortunes. However Spectrum Radio, Sunrise Radio and Choice FM in London, Isle Of Wight Radio and Centre Sound in Stirling are notable for their success, and are still on the air, a tribute to their unique and thoughtful programmes, though some have now been absorbed into larger radio groups.
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As 1990 arrived BSB launched its 5 channel D-MAC satellite package for which users were required to purchase a special "Squarial" to receive the superior pictures. The company, following so far behind SKY's launch, soon failed and was merged with Rupert Murdoch's SKY TV later that same year.
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FAB FM - It's Stereo
Radio One began a long awaited transfer from AM to VHF/FM stereo broadcasting in late 1987 with the launch of the first temporary transmitter in London on 104.8 MHz from Crystal Palace. During 1988 a number of additional transmitters, using temporary frequencies, were launched from main stations at Oxford, Sutton Coldfield, Holme Moss, Wenvoe and Black Hill. The BBC had to wait until the band had been completely cleared of the emergency services between 98 and 100 MHz before full power and permanent frequencies could be implemented. The transmitter network for Radio One FM was eventually complete by 1994.
Listen to a short extract of a Radio One FM test transmission featuring Adrian Juste
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In February 1990 the Greenwich Time Signal was broadcast from Greenwich for the last time. From then on the BBC generated "The Pips" from Broadcasting House.
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Radio Five's original logo in 1990
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In August 1990 the BBC launched RADIO FIVE, the first brand new national radio station since Radio One launched 23 years earlier. BBC radio Five broadcast programmes of educational and children's material that would have previously been carried between the other networks. Radio Five also produced the sports coverage that had previously been carried as 'Sport On Two'.
Radio Five was initially not a great ratings success due to its very uneven programme mix. After the audience success of continuous news coverage during the Gulf War of 1991 on Radio Four the BBC re-organised Radio Five as an all news and sports network and re-named the network "Radio Five Live". Five Live launched in March 1994 and was an immediate success with news and sports junkies.
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The Broadcasting Act of 1990 de-regulated broadcasting, dissolving the IBA and the Cable Authority, giving responsibility for all television regulation to the Independent Television Commission (ITC) which advertised the ITV franchises and some well known TV licencees, such as Thames, TSW and TVS, lost out to new names including Carlton Westcountry and Meridian. The IBA network of radio and television transmitters was sold to NTL (National Transcommunications) while The Radio Authority was also created to oversee further development of Independent Radio.
The de-regulated 'lighter touch' of the Radio Authority removed many of the technical, programming and local ownership requirements from ILR. ILR station owners soon responded by dropping many 'public-service elements from their output, such as specialist music and speech features, and the station mergers and company take-overs gathered pace.
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