A Seven-Step Framework
for Social Media Marketing
Step 1: Monitor the conversations. By monitoring brand-related conversations that are happening in the social media platforms, businesses can gain access to valuable information, influential people and relevant conversations that already show engagement with the brand.
Step 2: Identify influential individuals who
can spread messages. Companies can use the data to identify a pool of influential individuals (we refer to them as “influencers”), some of whom might be induced to spread the right message, from the company’s perspective.
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