Fifth edition Alnoor Bhimani Charles T. Horngren Srikant M. Datar Madhav V. Rajan Farah Ahamed



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solutions-manual-to-bhimani-et-al-management-and-cost-accounting-pearson-2012-1
Solutions to review questions
22.1
Strategy describes how an organisation matches its own capabilities with the opportunities in the marketplace in order to accomplish its overall objectives.
22.2
Two generic strategies are (1) product differentiation, an organisation’s ability to offer products or services that are perceived by its customers to be superior and unique relative to those of its competitors and (2) cost leadership, an organisation’s ability to achieve lower costs relative to competitors through productivity and efficiency improvements, elimination of waste and tight cost control.


Bhimani, Horngren, Datar and Rajan, Management and Cost Accounting, 5
th
Edition, Instructor’s Manual
© Pearson Education Limited 2012
22.3
The four key perspectives in the balanced scorecard are (1) financial perspective – this perspective evaluates the profitability of the strategy, (2) customer perspective – this perspective identifies the targeted market segments and measures the organisation’s success in these segments, (3) internal business process perspective – this perspective focuses on internal operations that further both the customer perspective by creating value for customers and the financial perspective by increasing shareholder wealth and
(4) learning and growth perspective – this perspective identifies the capabilities in which the organisation must excel in order to achieve superior internal processes that create value for customers and shareholders.
22.4
Reengineering is the fundamental rethinking and redesign of business processes to achieve improvements in critical measures of performance such as cost, quality, service, speed and customer satisfaction.

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