Report 4: Interim Evaluation
F.3Participation in culture
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- Navigate this page:
- (i)Legacy programmes and initiatives
- (ii)Evidence available: Outputs expenditure
- (iii)Evidence available: Evaluation and research
- (iv)Conclusions: Outcomes and additionality
- (v)Progress in answering the research questions
F.3Participation in cultureEngaging and inspiring the next generation of performers and audiences is a key legacy objective to be met by providing an opportunity for everyone to celebrate the 2012 Games. It is also intended that this activity will leave a lasting legacy for culture and the arts across the UK. Analysis of available data shows that levels of engagement with the arts, and culture more generally, in the adult population has remained unchanged in recent years prior to 2012111 and in the absence of the Games it is expected that this trend would have continued. However, the extensive programme of cultural activity which accompanies the Games provides an opportunity to stimulate an increase in participation. Activity took place across the UK in the period leading up to the Games which this report focuses on. Activity during the Games time period will be covered in Report 5. The following diagram illustrates the intervention logic for this sub-theme focused on those metrics for which evidence has already begun to emerge.
Stories of the World: a project which enabled young people to work with curators, filmmakers, artists, writers and musicians to explore and reinterpret museum collections and develop exhibitions and events at over 40 venues; New Music 20x12: brought 20 composers together with arts organisations to each create a 12 minute piece of music inspired by the 2012 Games; Open Weekend: a series of sporting, art and cultural activities which took place across the UK on a weekend in each of the four years prior to the Games; Film Nation - Shorts: a project which gave 14-25 year olds the chance to make films celebrating the values of the Olympic and Paralympic Games; Discovering Places: a campaign to inspire people in the UK to discover their local built, historic and natural environment; Artists Taking the Lead: 12 public art commissions, one in each nation and region of the UK, to help celebrate the 2012 Games; Unlimited: a series of major commissions celebrating arts, culture and sport by deaf and disabled people. Thirteen Creative Programmers were appointed to support Games-related cultural activity and engagement with the Cultural Olympiad in each of the nations and regions (and two in London). Creative Programmers sat within a framework which also included a Nations and Regions Coordinator, who took the lead on Games-related engagement and coordination in the area, and an Inspire Programmer, who took responsibility for coordinating, promoting and delivering the Inspire Mark programme. In addition, significant activity took place at local level for example the West Sussex Arts Partnership (a partnership between local authorities) managed the West Sussex - Ahead of the Game Cultural Programme, and worked in partnership with a range of organisations, including colleges, the university and schools. Some of the activities which formed part of the Cultural Olympiad also carried the London 2012 Inspire Mark. From 2008 to 2011, the Cultural Olympiad also encouraged organisations across the UK to join in the 'countdown' to the Games via the Open Weekend initiative. Box 5-3: West Midlands Cultural Olympiad From 2008 to 2012 a programme of world-class performances, outdoor spectaculars and community events took place in the West Midlands as part of the Cultural Olympiad and London 2012 Festival. The programme involved:
There were over 2.7 million attendances at events and programmes, of which over 1 million were attendances by young people. Projects also attracted new audiences, with almost a third (29%) of Dancing for the Games participants having never participated in dance prior to engaging with the projects and 47% of World Shakespeare Festival ticket purchasers having never booked to see a show at the Royal Shakespeare Company in Stratford before. Feedback from participants around social impacts has been positive across projects, with 74% reporting they felt more confident and 70% reporting they had made new friends. Using an on-line toolkit, economic impacts of the programme have been estimated:
Source: http://visitbirmingham.com/files/2012-09-39/35634Culturalolympics6ppA4proof2LR_tcm33-41273.pdf (ii)Evidence available: Outputs & expenditureApproximately £105 million of funding was made available for the Cultural Olympiad, with just over half of this sum (53%) allocated to the London 2012 Festival. This total included significant contributions from Arts Council England, Legacy Trust UK and Olympic Lottery Distributor (OLD). Co-funding was also provided by various partners (including corporate sponsorship from BP, BT and Panasonic) (see Figure 5 ). Figure 5 : Cultural Olympiad funding112
Overall, Legacy Trust UK had an available endowment of around £40 million114 which was used to fund 16 programmes, four national115 and 12 in the nations and regions116 (see Figure 5 ). Taken together, these programmes amounted to over 100 arts, sports and education projects, taking place across the UK. Figure 5 : Expenditure on Legacy Trust UK programmes
In addition to their contribution to Legacy Trust UK's endowment, the Arts Council invested resources in a number of other elements of the Cultural Olympiad, primarily Artists Taking the Lead, Unlimited and Stories of the World. The Arts Council also contributed to the cost of art at the Olympic Park and training for disabled artists to enable them to take part in ceremonies. In addition, the Arts Council currently provides funding for a range of organisations through its national portfolio funding programme (previously the regular funding programme) and it is anticipated that a number of these organisations will have used some of these funds to develop or contribute to Games-related projects. Steps have been taken to capture information on the extent of this activity through the annual review process. The following table summarises the Art Council's direct project funding for Cultural Olympiad, Inspire and London 2012 Festival Projects (but excludes any contributions made by the Arts Council's National Portfolio Organisations and Major Partner Museums from their core funding). Figure 5 : Expenditure in the Cultural Olympiad by the Arts Council
Figure 5 summarises available output data for aspects of the Cultural Olympiad. In particular: In early 2012, it was estimated that there had been more than 16 million attendances across the UK at Cultural Olympiad events and over 169,000 attendances at around 8,300 workshops;117 Between 2008 and early 2012, it was estimated that, in total, Legacy Trust UK projects had reached audiences of over 6.7 million and worked with over 47,000 volunteers. It was further estimated that funded projects had directly engaged with almost 550,000 children and young people (and in some cases projects had been led or developed by young people) and almost 45,000 disabled participants. The programme overall was noted by stakeholders for its support of outdoor arts and the use of non-traditional venues which had contributed to its success in engaging new audiences and participants. The majority of stakeholders agreed that programmes had sought to engage with those who do not usually attend cultural events.118 Figure 5 : Outputs achieved – Cultural Olympiad
Figure 5 and Figure 5-15 provide a breakdown of overall participants and audiences related to the 12 Legacy Trust UK programmes in each of the nations and regions. It should be noted that the programmes varied greatly between regions with some more focussed on mass participation events and some more focussed on smaller scale but deeper levels of engagement. This explains a lot of the variation in participation and audiences between regions. For example, the West Midlands Legacy Trust programme included a Community Games programme with over 400,000 participants and a scheme to engage people with dance, Dancing for the Games, which will reach over 470,000 people by the end of 2012. Figure 5 : Overall participation in Legacy Trust UK programmes - nations and regions 
Source: Legacy Trust UK. Figure 5 : Overall audiences in Legacy Trust UK programmes - nations and regions 
Source: Legacy Trust UK. (iii)Evidence available: Evaluation and researchCultural Olympiad Evaluation of the Cultural Olympiad as a whole is underway and will include the findings of an audience survey undertaken during the London 2012 Festival along with a project survey (completed by delivery partners), social media analysis, press media analysis and case studies (a number of these will focus on the issue of participation). In order to provide some initial indications, Figure 5 sets out the audience survey findings from four Cultural Olympiad events which had taken place prior to the Games. The findings show that the vast majority of the spectators surveyed were aware that the event they attended was part of the Cultural Olympiad and most reported that they were more likely to attend other similar events in future. Where asked, the majority of respondents also agreed that events like the one they attended helped the local community come together, indicating a positive effect on community engagement and cohesion. In addition, 57% of respondents interviewed at the Big Concert agreed that the event had inspired them to get more involved in their local community. Figure 5 : Cultural Olympiad Audience Survey – Emerging Findings119
Source: Cultural Olympiad Audience Survey, Nielsen/LOCOG (2012) Legacy Trust UK programmes All programmes funded by Legacy Trust UK are undertaking evaluations. These will be completed by the end of 2012. Some emerging findings are set out in the box below. Box 5-4: Legacy Trust UK evaluation findings Accentuate, the Legacy Trust UK programme for the South East of England, was comprised of 15 projects which promote the skills, talent and leadership of deaf and disabled people, using the inspiration of the Paralympic Games to have an impact across the cultural sector and beyond, and aimed to create a legacy of changed perceptions and access to opportunities. The programme worked with cultural organisations to build their skills and awareness about disability and to create new employment and volunteering opportunities for disabled people. At the half-way stage the programme had worked with 654 cultural organisations (against a lifetime target of 1,364). The programme had also supported 469 disabled people to improve their skills and created over 20 best practice toolkits and guides about increasing access to culture for disabled people. Accentuate also worked to improve infrastructure, including the accessibility and welcome for disabled people at six transport hubs and 20 visitor destinations.
RELAYS delivered a range of events including art workshops, school sports competitions, surf events, dance showcases, public festivals and running community classrooms. Over the last 4 years RELAYS has worked with nearly half a million people across the South West, holding over 1,600 events, attracting an audience of over 500,000, engaging with 96,000 young people and community members, providing over 7,200 volunteering opportunities and supporting over 1,800 businesses. Inspire projects Almost one-quarter (22%) of respondents to wave one of the survey of Inspire project leads (see Section 5.2) reported that their project came under the culture strand. In the overall sample (n=290), 31% of respondents reported that their project had links to the Cultural Olympiad, while 22% reported links to Open Weekend and 9% to the London 2012 Festival. Project leads reported positive impacts on participants, with 55% reporting that their project had a positive or very positive impact on participation in arts or cultural activities. Evidence of the beneficiary perspective is provided by a survey of participants in Inspire projects in the North West region. Interim findings show that 27% of respondents attended an event which involved arts and cultural activities. Respondents also reported an increased frequency of involvement in the arts since their participation in an Inspire project with 27% taking part in arts and cultural activities at least once a week prior to their involvement in Inspire, rising to 35% afterwards.
The Open Weekend programme was a curtain raiser to the annual countdown to the start of the Games, and took place from 2008 to 2011. LOCOG defined it as an opportunity for people across the UK to get involved in sport and cultural activities, and actively mark the countdown. Organisations were asked to give the public an opportunity to try something new or take their interest to the next level. The number of organisations registering to participate grew year on year (for example, there were over 24% more approved events and 28% more organisations in 2010 compared to 2009) and, by 2010, there was an estimated audience of 900,000 across the UK. The regions most active within the programme (between 2008 and 2010) were London, the East and the South East. Most activities presented had a sporting theme, followed by heritage and museums, then libraries and archives. (iv)Conclusions: Outcomes and additionalityThe latest findings from the Taking Part survey show an increase in the proportion of adults in England who have engaged with the arts in the last year (78.2% in 2011/12 compared to 76.2% in 2010/11). Furthermore, the latest findings also show an increase in the proportion reporting that they had visited a heritage site in the past year (74.3% in 2011/12 compared to 70.7% in 2010/11) and those that had visited a museum or gallery (48.9% in 2011/12 compared to 46.3% in 2010/11). These findings indicate an increase in cultural participation amongst the general population over the past year, although the extent to which the Games are responsible for this is not clear. However, in the same survey, 3.8% of those taking part in cultural activity reported that they were motivated to do more as a result of the UK hosting the 2012 Games, suggesting that the Games could be responsible for at least some of the observed increase in participation. This positive effect on motivation to take part in cultural activities was higher for some groups: Those participating in the 25-44 age group (5% reported that the Games had motivated them to do more cultural activities compared with 3.8% overall); Those participating from a BME groups (around 11.9%); Those participating from London (6.2%) and the West Midlands regions (5.9%). A number of questions about cultural participation were included in the specially commissioned host boroughs resident survey (see Appendix C). This revealed that, in the last 12 months, 64% of respondents had done some form of cultural activity, 11% of whom said that the Games had motivated them to do more.
Data from Legacy Trust UK and the Inspire Survey show that projects under this theme have successfully attracted a significant number of participants/audience members which is indicative of a positive effect on community engagement. Also, findings from the first phase of the Inspire survey show that the majority of respondents feel that their project had a positive effect on participants’ involvement in their local community (83% either strongly agree or agree that this is the case). The latest data from the Taking Part survey shows an increase in the proportion of adults in England who have engaged with the arts in the last year (78.2% in 2011/12 compared to 76.2% in 2010/11), an increase which is particularly pronounced for young people (aged 16-24) (from 77.3% in 2010/11 to 82.6% in 2011/12), although the extent to which the Games is responsible for this increase in participation is not clear. The same survey shows that 5.7% of young people (16-24) who participated in cultural activities were motivated to participate in more by the Games.
It is too early to assess the extent to which activity under this sub-theme has improved access and participation for disabled people. There is some evidence from Legacy Trust UK which shows a significant number of disabled people have engaged with projects although it is not known to what extent they would already typically participate in cultural activity. The latest data from the Taking Part survey shows an increase in the proportion of those with a long-standing illness or disability who have engaged with the arts at least once in the last year (from 69.7% in 2010/11 to 71.8% in 2011/12), although this extent to which the Games is responsible for this increase in participation is not clear. The same survey shows that 3.1% of people with a long-standing illness or disability who had participated in cultural activities were motivated to participate more due to the Olympics. This figure is lower than for the population overall, although this difference may be due to sampling effects120. An in-depth assessment of the Unlimited programme is being undertaken as part of the Cultural Olympiad evaluation and should provide some insights in this area.
There is some evidence from Legacy Trust UK programmes which indicates a significant economic benefit associated with this activity (estimated at over £40 million) although it is not fully clear how these estimates were generated and they will be reviewed in more detail once evaluation work is completed. Directory: images -> publications images -> New embedded S images -> Creating Buy-In – Building Relationships images -> Deadline: Saturday, March 12th, 2016 images -> News items from Raising Our Voices images -> Last year four of the best Afrikaans Christian singers joined forces to tour Down Under with the production ‘Manne wat Glo’ images -> World-renowned vocal ensemble sweet honey in the rock images -> Peoples Voice Café History publications -> Recipients of tickets for the olympic opening ceremony publications -> Greetings from the iehp atlantic Connection Steering Committee Download 1.96 Mb. Share with your friends:
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