Term Project 231J/16. 781J/esd. 224J msp: Outcomes of the Delta Air Lines / Northwest Airlines Merger



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MEM

ATL

CVG
Geographically, MSP also has several advantages. Reviewing a map of Delta Air Lines’ hubs and focus cities in the Eastern United States, MSP is not immediately adjacent to another major hub:43

Both MEM and CVG are immediately adjacent to not only another hub, but a hub of a superior position in the hierarchy of the network. CVG is especially ill-placed, being squarely between DTW and ATL. MEM is almost directly west of ATL, so that east-west traffic through the hub is very much a duplicate of the traffic in ATL. MSP, on the other hand, is remote from ATL, and also not too close to DTW, of which it is in the same hierarchy in the system. MSP is also centrally located in the United States, and advantageously north for both trans-Atlantic and trans-Pacific flights.





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