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 Datamonitor 2011. Soft Drinks in Australia, Available: http://360.datamonitor.com.ipacez.nd.edu.au/Product?pid=889413C8-178F-43C0-8BD7-4FD8C32C0B1F. Accessed: 05 March 12



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51 Datamonitor 2011. Soft Drinks in Australia, Available: http://360.datamonitor.com.ipacez.nd.edu.au/Product?pid=889413C8-178F-43C0-8BD7-4FD8C32C0B1F. Accessed: 05 March 12.





52 http://www.fairtrade.net/generic_trade_standards00.html

53 http://www.fairtrade.net/generic_trade_standards00.html

54 http://www.fairtrade.net/generic_trade_standards00.html

55 http://www.fairtrade.net/generic_trade_standards00.html

56 Global Edge. 2000. Coca-Cola Amatil. [ONLINE] Available at: http://globaledge.msu.edu/blog/post/562/ge-blog-series--go-green--part-4.2---planting-new-ideas [Accessed 08 February 12].


57 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011, www.datamonitor.com,


58 Research in Focus - Ready To Drink Finally Comes of Age

http://blackboard.nd.edu.au/webapps/portal/frameset.jsp?tab_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_3155_1%26url%3D&



59 INDUSTRY PROFILE, Soft Drinks in Australia, Reference Code: 0125-0802, Publication Date: May 2011


60 NIELSEN SPECIAL REPORT– JULY 2010, Insights into the shopper of today and the future; Economic concern and rising utility costs keeping aussies up at night. By Chris Per cy

61 NIELSEN SPECIAL REPORT– JULY 2010, Insights into the shopper of today and the future; Economic concern and rising utility costs keeping aussies up at night; When Promotions ain’t promotions. By Richard Reeves.

62 AdNews 14 January 2011, 2010 review

63 AdNews 14 January 2011, 2010 review

64 AdNews 14 January 2011, 2010 review

65 Retail world, Ac Nielsen Special report, 19th July 2010. P.20

66 Retail world, Ac Nielsen Special report, 19th July 2010. P.20

67 Retail world, Ac Nielsen Special report, 19th July 2010. P.20

68 Retail world, Ac Nielsen Special report, 19th July 2010. P.20


69 Retail world, Ac Nielsen Special report, 19th July 2010. P.23

70 2010 Review,Ac Nielsen adNews,14th January 2011. p.14

71 2010 Review,Ac Nielsen adNews,14th January 2011. p.15


72 2010 Review,Ac Nielsen adNews,14th January 2011. p.15


73 2010 Review,Ac Nielsen adNews,14th January 2011. p.14 PRIVATE LABEL

74 2010 Review,Ac Nielsen adNews,14th January 2011. p.14

75 2010 Review,Ac Nielsen adNews,14th January 2011. p.14

76 Australian Bureau of Statistics. 2010. Population by Age and Sex. [ONLINE] Available at: http://www.abs.gov.au/ausstats/abs@.nsf/mf/3201.0. [Accessed 05 March 12].


77Australian Bureau of Statistics. 2010. Population by Age and Sex, Regions of Australia. [ONLINE] Available at: http://www.abs.gov.au/ausstats/abs@.nsf/Products/3235.0~2010~Main+Features~Main+Features?OpenDocument#PARALINK12. [Accessed 05 March 12].


78Australian Bureau of Statistics. 2008. ABS. [ONLINE]. http://www.abs.gov.au/ausstats/abs@.nsf/mf/4802.0. [Accessed 08 Feburary 12]


79 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.10 Roy Morgan available:



80 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.11 Roy Morgan available:



81 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.12 Roy Morgan available:



82 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.15 Roy Morgan available:



83 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.17 Roy Morgan available:



84 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.20 Roy Morgan available:



85 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.21 Roy Morgan available:



86 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.25 Roy Morgan available:



87 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.27 Roy Morgan available:



88 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.29 Roy Morgan available:



89 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.31 Roy Morgan available:



90 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.33 Roy Morgan available:



91 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.37 Roy Morgan available:



92 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.41 Roy Morgan available:



93 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.43 Roy Morgan available:



94 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.45 Roy Morgan available:



95 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.49 Roy Morgan available:



96 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.53 Roy Morgan available:



97 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.55 Roy Morgan available:



98 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.57 Roy Morgan available:



99 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.67 Roy Morgan available:



100 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.69 Roy Morgan available:



101 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.71 Roy Morgan available:



102 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.73 Roy Morgan available:



103 XYZ Customer Profile 2011,

July 2010 - June 2011 Australia, ‘This profile is based on responses to 'Stores purchased from in the last 4 weeks, p.83 Roy Morgan available:



104


 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.4

105 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.4

106 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.5

107 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.7

108 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.14

109 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.14

110 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.9

111 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.11

112 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.11

113 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.14

114 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.17
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