IV. RESPONSE TO STATEMENT OF NEEDS,
CONTRACTOR’S REQUIREMENTS,
QUESTIONS #1 – 6 IN RFP
A. INTRODUCTION
In January 2005 Radford University issued a Request for Proposals calling for an “Independent Analysis of Radford University Intercollegiate Athletics”. In March 2005, Radford University engaged Carr Sports Associates, Inc. (CSA) as its Consultant to complete the Analysis addressing six (6) questions in a “Statement of Needs, Contractor Requirements”.
B. CARR SPORTS ASSOCIATES’ RESPONSE TO QUESTIONS #1-6
1a. Review the RU Athletic Budget and how it compares to all institutions in the Big South, the Atlantic Sun Conference, the Colonial Athletic Association and other relevant conferences.
Budget Review
The Consultants’ assessment of Radford’s athletic budget and financial position relative to other institutions in the Big South and other conferences included a review of the following documents:
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Budget Request Approval Form – Fiscal Year 2004-05
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Budget Request Approval Form – Fiscal Year 2003-04
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Budget Request Approval Form – Fiscal Year 2002-03
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Radford University Foundation, Inc. Athletic Cash Flow Summary – Year Ended June 30, 2004
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Radford University Foundation, Inc. Athletic Cash Flow Summary – Year Ended June 30, 2003
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Radford University Foundation, Inc. Athletic Cash Flow Summary – Year Ended June 30, 2002
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Athletic Association Campaign Reports from Calendar Years 2001-2004
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Ticket Sales Reports from FY 2001-2005
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Student Athletic fee data from FY 2001-2005
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Athletic Budget Detail from FY 2004 and FY 2005
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Radford University Intercollegiate Athletics 2003 Financial Report (Source: Prepared for the Big South Conference by Collegiate Financial Services, LLC)
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Radford University Intercollegiate Athletics 2002 Financial Report (Source: Prepared for Radford by Collegiate Financial Services, LLC)
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2003 Big South Conference Financial Summary (Source: Prepared by Collegiate Financial Services, LLC)
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Equity in Athletics Disclosure Act data – 2003 and 2004
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Miscellaneous other financial documents and information
Budget Comparison – Benchmark Analysis (Exhibit 9)
The Consultants’ developed and prepared a comprehensive analysis of budget information comparing Radford to other institutions in the Big South Conference, the Atlantic Sun Conference, the Southern Conference and the Colonial Athletic Association. The Conference Benchmark Analysis is attached as Exhibit 9.
Source of Benchmark Data – Equity in Athletics Disclosure Act Reports
The Equity in Athletics Disclosure Act (EADA) requires co-educational institutions of postsecondary education that participate in a Title IV, federal student financial assistance program, and have an intercollegiate athletics program, to prepare an annual report to the Department of Education on athletics participation, staffing, and to present all revenues and expenses attributable to men's and women's teams. The manner in which institutions report revenue on their respective EADA reports varies widely and is of little value; consequently, the Consultants’ benchmark analysis focuses on expenditures only.
The Consultants’ source of comparative data for analysis was 2003 EADA reports submitted by NCAA member institutions and compiled by Collegiate Financial Services, LLC, a private data research company that provides strategic financial planning and research services to athletic administrators, university presidents and conference commissioners. The 2003 reports, which reflect financial information from the 2002-03 academic year, were used for this analysis because they represent the most recent, detailed available data. Due to an unfortunate change in the required reporting process and format, FY 2004 EADA reports are not available as they were in 2003. Therefore, FY 2004 EADA data were used only for the purpose of indicating total institutional expenditures and total athletic expenditures for 2003-04 (the most recent year that reports have been submitted), as well as the percentage that each had increased from 2003.
Significant Findings – Benchmark Analysis
Radford has taken a significant step forward recently from which it will benefit in the future with its Intercollegiate Athletics Three-Year Budget Proposal of May 11, 2004 (budget increase of $500,000 in FY 2005, $280,000 in FY 2006 and $220,000 in FY 2007). However, for many years the university’s athletics program has suffered from being under-funded in comparison to peers in the Big South Conference and members of the Atlantic Sun Conference, Southern Conference and Colonial Athletic Association. The Consultants identified the following comparative facts:
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Radford has the largest institutional budget in the Big South but has one of the smaller athletic expenditures in the conference based on any benchmark
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Radford trails the Big South average in total athletics expenditures, athletic expenditures as a percentage of institutional budget, athletic expenditures per sport, athletic expenditures per participant, total sports expenditures, total sports expenditures per sport, total sports expenditures per participant, total men’s basketball expenditures, total women’s basketball expenditures, athletic student aid (scholarships), head coaching salaries, assistant coaching salaries, recruiting expenditures, operating expenditures per sport, operating expenditures per participant, and operating expenditures per sport (except Men’s Basketball, Men’s Track & Field/Cross Country, Women’s Basketball and Women’s Track & Field/Cross Country)
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Radford trails the Atlantic Sun average in total athletics expenditures, athletic expenditures as a percentage of institutional budget, athletic expenditures per sport, athletic expenditures per participant, total sports expenditures, total sports expenditures per sport, total sports expenditures per participant, total men’s basketball expenditures, total women’s basketball expenditures, athletic student aid (scholarships), head coaching salaries, assistant coaching salaries, recruiting expenditures, operating expenditures per sport, operating expenditures per participant, and operating expenditures per sport (except Men’s Basketball and Men’s Track & Field/Cross Country)
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Radford trails the Southern Conference average in all of the exact same categories it trails the Big South average
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Radford trails the Colonial average in every single benchmark expenditure category except athletics expenditures as a percentage of institutional budget
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Radford trails the combined benchmark-conferences average in every single benchmark expenditure category except operating expenditures per sport for the sport of men’s basketball
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RU’s enrollment and participation data most closely resembles a Colonial peer (also see Exhibit 6F); however, that similarity does not carry over to its athletics expenditures
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RU’s institutional budget is equal to only approximately 30.6% of the average for Colonial Athletic Association peers and 58.7% of average Atlantic Sun members
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Radford’s recruiting budget in 2004-05 gained $72,000, or approximately a 72% increase. While this is a significant increase, in relationship to peers, Radford still trails Colonial peer 2003 benchmarks, the most geographically similar conference, by about 25%
Externally-Generated Revenues
While reliable, comparative revenue data is not available from EADA reports, the Consultants did review Radford’s recent history of revenue generation from external sources (e.g., ticket sales, fundraising, corporate sponsorship, etc.). In summary, the Consultants found that Radford has generated remarkably little revenue from these sources over the last five years based on information available to the Consultants; the reality is that the university lags well behind the most successful Division I-AAA programs in each of these critical revenue areas.
The following table reflects an unfortunate trend in ticket sales (which is normally the catalyst for the generation of most other revenue streams, including private giving, corporate sponsorships, concessions, merchandise sales, licensing, etc.):
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Revenue
Stream
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FY 2001
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FY 2002
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FY 2003
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FY 2004
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FY 2005
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Men’s Basketball Ticket Sales (Gate)
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$2,255
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$2,138
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$2,366
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$3,539
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$2,867
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Men’s Basketball Ticket Sales (Season)
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$7,183
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$6,579
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$7,352
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$4,207
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$2,756
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Women’s Basketball Ticket Sales
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$1,415
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$2,045
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$1,311
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$1,139
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$992
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All fundraising and corporate sponsorship sales activity are coordinated by the Director of Athletic Development, an employee of the Radford University Foundation, and all revenues are deposited with, and acknowledged by, the Foundation. The Radford University Highlander Club is a vital part of the effort to generate external revenues and operates under the auspices of the Foundation. The Highlander Club's primary mission is to raise additional funds for athletic scholarships. Last year, over 700 individuals and/or businesses contributed to the club.
Fundraising and corporate sponsorship revenue has remained relatively flat over the three years: $273,653 in FY 2002, $304,401 in FY 2003 and $279,401 in FY 2004. The university also maintains 23 endowed athletic scholarships valued at more than $800,000.
The generation of increased revenue will be an important factor in developing the resources necessary to achieve greater competitive success at Radford, and the on-court success of the Men’s Basketball team in the near-term is critical to that effort.
University Support and Student Fees
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