In Virginia, each institution’s governing Board of Visitors sets all tuition and fee rates while the Governor and General Assembly set tuition policy. The General Assembly returned to each Board of Visitors the authority for tuition increases in 2004. Tuition and all fees include the sum of tuition, mandatory E & G fees and mandatory non-E & G fees. Tuition and mandatory E & G Fees are “mandatory student charges used to support instruction and related educational activities.”
Mandatory non-E & G fees are mandatory student charges used to support non-instructional activities such as health services, athletics, recreational activities, campus transportation and capital debt service. Intercollegiate Athletic Fees are fees charged to students or staff in support of intercollegiate athletics and are located under Auxiliary Enterprises. These fees are termed ‘Athletic Fees’ and are separate from student fees classified as Education and General sources of revenue.
A table showing the most common forms of state assistance for intercollegiate athletics in the United States and their availability in Virginia id displayed at Exhibit 4. It shows that Athletics in Virginia receives no state tax support and is funded almost entirely by student fees and institutional auxiliary revenues. In Exhibit 4, the appropriate state document references are identified by name and as “Appendix A and B” but not included with this report due to their size. They are available online as shown below:
Appendix A http://www.schev.edu/AdminFaculty/ChartOfAccounts.pdf
Appendix B http://www.schev.edu/Reportstats/2004-05Tuition&FeesReport.pdf
http://www.schev.edu/Reportstats/2004-05Tuition&FeesReport.pdf
The following table represents the amount of Student Fees received by the RU Athletics Department over the last five years:
-
Athletic Fee Information
|
2000-01
|
2001-02
|
2002-03
|
2003-04
|
2004-05
(as of March 31, 2005)
|
Annual Athletic Fee Per Full-Time Student
|
$440
|
$480
|
$494
|
$514
|
$580
|
Actual Student Fees Received by Athletics
|
$3,547,121
|
$3,822,451
|
$4,001,333
|
$4,513,040
|
$4,852,299
|
1.b What commitment of funds would be required by the University in order to successfully compete in the Big South or a more competitive conference on an annual basis? Prepare careful financial analysis contrasting and comparing existing and potential conference and summarize findings.
Financial and Competitive Analysis
A comprehensive benchmarking financial analysis is shown at Exhibit 9 and at Exhibit 5 is a description on a sport-by sport basis of the competitive environment that exists in four conferences: the Big South Conference, the Atlantic Sun Conference, the Southern Conference and the Colonial Athletic Association. In addition, Exhibits 6A- 6B provide institutional financial information, benchmarks and environmental data for the peer group of 22 institutions identified and selected by the Consultants based on the institutions’ similarities to RU among Southern Master’s Universities as categorized by U.S. News and World Report.
Summary of Commitment of Funds Required by the University in order to successfully compete in the Big South Conference
Inasmuch as the Consultants recommend that RU remain in the Big South Conference, we have focused on the commitment of funds necessary to strengthen the university’s competitive position within that conference. Further, the commitment of funds required to achieve greater competitive success in the Big South would not be inconsistent with those required to compete successfully in the Atlantic Sun Conference or Southern Conference, except that increased travel expenditures could be expected in both of those conferences. Finally, while membership in the Colonial Athletic Association may be desired and in the long-term interest of Radford, it is not a viable alternative at this time, nor is it likely to be a possibility within the next five years. Accordingly, the Consultants feel strongly that the RU administration should focus its attention entirely on building the strongest program possible within the Big South. Undoubtedly by doing so, RU will be better positioned for the possibility of long-term expansion by the CAA.
It is critical to note that the Consultants believe RU should focus on achieving “selective excellence” within its athletics program; that is, the university should identify a select number of sports for which it has the greatest opportunity to achieve competitive success within the Big South and prioritize the allocation of its resources accordingly. Given the scarcity of financial resources available within the university and marketplace, the competitive landscape within the conference and region, facility constraints, geographic issues and other factors, it is simply not possible to achieve broad-based competitive success in 19 sports without a massive infusion of resources and a substantial increase in the athletics budget. As confirmation, the Consultants’ response to Question 2, “Compare each potential conference on a sport-by-sport basis to RU and develop recommendations based on that comparison” presents data demonstrating that Radford’s overall competitive position for the last five years has been mediocre.
In order to enhance its competitiveness within the Big South, the Consultants believe the full implementation of the Intercollegiate Athletics Three-Year Budget Proposal adopted in May 2004 is essential:
-
Radford University
Intercollegiate Athletics Three-Year Budget Proposal
|
Budget Expense Category
|
Requested Budget Increase
|
Recruiting
Includes vehicles, recruiting travel, expenses for official visits, mobile phones, recruiting brochures
|
Year 1
|
Year 2
|
Year 3
|
$72,000
|
$33,000
|
$10,000
|
Scholarships
-
Includes summer school allotment for MBB/WBB and upgrading top-tier sports
|
$150,000
|
$120,000
|
$120,000
|
Personnel/Salaries
Personnel:
-
Full-time head coaching positions
-
M/W Golf from PT to FT 2004-05
-
M/W Tennis from PT to FT 2006-07
-
Strength Coach from PT to FT 2004-05
-
One additional FT Trainer in 2004-05
-
One additional FT Trainer in 2006-07
-
FT administrator (SWA) in 2005-06
Salaries:
-
Adjust to Big South Conference average over 3-year period
|
$123,000
|
$100,000
|
$120,000
|
Student-Athlete Welfare
-
Increase per diem from $18/day to $22/day
-
Lodging – 2 student-athletes per room
-
Increased charter bus service
|
$125,000
|
0
|
0
|
Marketing/Promotions
-
Expansion of radio/TV network
|
$30,000
|
$27,000
|
-0-
|
TOTAL BUDGET ENHANCEMENT
|
$500,000
|
$280,000
|
$220,000
|
In addition to the full implementation of the Intercollegiate Athletics Three-Year Budget Proposal, the Consultants believe an additional commitment of funds beyond the adopted proposal will contribute to increased competitiveness within the Big South. The additional commitment of funds should target these areas:
-
Facility Improvements
-
Recruiting Budgets
-
Administrative Personnel and Services
-
Coaching Staff
-
Scholarship Enhancement Several critical factors, including the leadership and expertise provided by the head coach and assistant coaches; facilities; operating budgets; and institutional factors such as academic reputation, location, available housing and student amenities, among others, are fundamental to the successful recruitment of prospective student-athletes. Generally, however, those factors are not enough to successfully recruit Division I student-athletes capable of achieving competitive success at a conference championship level, unless an adequate number of athletic scholarships are available in a sport. The Consultants believe that in a number of sports sponsored by RU, the university is at a significant competitive disadvantage within the Big South Conference and will not achieve greater competitive success or win championships in those sports except in extraordinary circumstances. This is the single most important factor in Radford achieving increased competitive success, including winning championships, and advancement in the Sasser Cup and NACDA/U.S. Sports Academy Directors’ Cup standings. The difference of even one scholarship in any of the sports sponsored at Radford can place the university at a significant competitive disadvantage.
Based on their review of the competitive position of each Radford sport within the Big South, the Consultants conclude that the scholarship increases proposed in the three-year budget proposal may not be sufficient to achieve the competitive success goals of the RU administration. The Consultants believe the following scholarship levels more accurately represent the threshold investment necessary to achieve significantly greater competitive success and win championships in the Big South. The Consultants will recommend specific scholarship levels and other resource allocations in the response to Question 7, “Recommendations of the Consultants”.
Scholarship Enhancement – Commitment of Funds
-
Sport
|
2004-05 Scholarship Level#
|
Number of Scholarships Necessary to Increase Competitive Success
|
Cost of Scholarship Increase Necessary to enhance Competitive Success*
|
Number of Scholarships To Win Championships
|
Cost of Scholarship Increase necessary to Win Championships
|
Baseball
|
6.68
|
9
|
$31,088
|
11
|
$57,888
|
Men’s Basketball
|
12.72
|
13
|
$3,752
|
13
|
$3752
|
Men’s Track & Field/Cross Country
|
5.31
|
8
|
$36,046
|
11
|
$76,246
|
Men’s Golf
|
2.27
|
4
|
$23,182
|
4
|
$23,182
|
Men’s Soccer
|
6.90
|
9
|
$28,140
|
9.9
|
$40,200
|
Men’s Tennis
|
4.41
|
4.5
|
$1,206
|
4.5
|
$1206
|
Women’s Basketball
|
13.5
|
15
|
$20,100
|
15
|
$20,100
|
Women’s Track & Field/Cross Country
|
4.07
|
7
|
$39,262
|
12
|
$106,262
|
Field Hockey
|
3.54
|
4
|
$6,164
|
8
|
$59,764
|
Women’s Golf
|
1.57
|
3.5
|
$25,862
|
6
|
$59,362
|
Women’s Soccer
|
8.67
|
10
|
$17,822
|
11
|
$31,222
|
Softball
|
6.06
|
8
|
$25,996
|
10
|
$52,796
|
Women’s Swimming & Diving
|
2.13
|
4
|
$25,058
|
12
|
$132,258
|
Women’s Tennis
|
3.94
|
6
|
$27,604
|
7
|
$41,004
|
Volleyball
|
7.31
|
9
|
$22,646
|
11
|
$49,446
|
Total
|
|
|
$333,928.00
|
|
$754,688.00
|
*Value of full grant in aid was calculated at $13,400 (average of in-state and out-of-state costs)
# This does not include the increase in funding for Athletics approved in the 3 Year Plan. Those scholarship commitments will first appear in FY 2005-2006.
-
Facility Improvements Improvements to a number of facilities are essential to achieving enhanced competitive success and winning championships at Radford on a long-term basis. Based on the Facilities Master Development Plan (Draft June 2004) provided by the university, an observatory audit undertaken by the Consultants during site visit in April, facility trends and the competitive marketplace, the Consultants have identified the following capital projects that while not required to achieve increased competitiveness, if completed, should enable Radford to compete for, and win, championships in the Big South:
-
Highest Priority
|
|
Facility Project
|
Projected Cost
|
Sport(s) Affected
|
Competitive Issues/Impact
|
Dedmon Center – Roof Replacement (critical in short term)
|
$5.5 Million
|
All varsity sports, with special benefit for Men’s Basketball, Women’s Basketball and Volleyball
|
Necessary infrastructure to maintain facility
|
Synthetic Field – Field Hockey and Soccer
(critical in short term)
|
$1.2 Million
|
Field Hockey, Men’s Soccer and Women’s Soccer
|
Necessary to alleviate severe scheduling and field maintenance issues; will contribute to enhanced competitiveness of Field Hockey and Men’s and Women’s Soccer teams
|
-
Highest Priority (cont.)
|
|
Facility Project
|
Projected Cost
|
Sport(s) Affected
|
Competitive Issues/Impact
|
Soccer Practice Field Improvements (critical in short term)
|
$600,000
|
Men’s Soccer and Women’s Soccer
|
Necessary to alleviate severe field maintenance issues caused by flooding that result in overuse of other recreation and practice fields; RU’s outstanding game field/stadium, if coupled with high-quality practice fields, would provide RU a nationally competitive training and competition environment
|
Dedicated Intercollegiate Athletics Weight Room
|
TBA (based on site identified)
|
All
|
Current weight room(s) place RU at a recruiting disadvantage; a state-of-the-art, weight room can have a major impact in recruiting in addition to enhancing the training environment for all RU student-athletes
|
-
Next Highest Priority
|
|
Facility Project
|
Projected Cost
|
Sport(s) Affected
|
Competitive Issues/Impact
|
Dedmon Center – Renovation and Expansion (tremendous long-term benefit)
|
$7.2 Million
|
All, with special benefits to Men’s Basketball, Women’s Basketball and Volleyball
|
The proposed Dedmon Center renovation and expansion would have the single greatest impact on achieving increased competitive success of any project; while functional, and far from obsolete, the Dedmon Center is not a recruiting asset or attractive to spectators
|
Softball Field Improvements (press box, improved seating etc.)
|
$200,000
|
Softball
|
Improvements have been made to the softball facility over the last two years that have contributed to the advancement of the program; further improvements, when coupled with scholarship increases, may result in a championship-level program
|
-
Next Highest Priority (cont.)
|
|
Facility Project
|
Projected Cost
|
Sport(s) Affected
|
Competitive Issues/Impact
|
Baseball/Softball – Indoor Hitting Facility
|
$300,000
|
Baseball and Softball
|
Truly significant impact on recruiting and team training/student-athlete development
|
Baseball Field Improvements (lights, permanent seating, dugouts)
|
$500,000
|
Baseball
|
If coupled with scholarship increases, an improved facility would certainly enhance RU’s ability to recruit better prospective student-athletes in the sport of baseball
|
Indoor Tennis Courts
(Enclose three outdoor courts)
|
$1.2 Million
|
Men’s and Women’s Tennis
|
Indoor courts would provide a much improved practice venue, as well as local facility for indoor competition (currently have to use Virginia Tech facilities in Blacksburg)
|
-
Recruiting Budgets The proposed three-year budget enhancement adopted in May 2004 represents an essential start to a strategic plan to enhance the competitiveness of the programs. As is the case with achieving a minimum threshold of investment in scholarships, a larger than proposed increase in the recruiting budgets of several sports will have a significant impact on achieving greater competitive success. In addition to the funds request in the May 2004 proposal, the Consultants recommend that the recruiting budgets in 2006-07 be increased in each Tier I sport by an additional $2,000 (total increased investment of $12,000 beyond original budget proposal). Further, the Consultants encourage RU to maintain the flexibility to increase the recruiting budgets in the Tier II team sports of baseball, softball and volleyball in 2006-07 if a heightened opportunity for competitive success has emerged. In particular, it appears the softball program is rapidly advancing in that direction.
-
Administrative Personnel and Services The Consultants believe the university has benefited from the sound, efficient and consistent leadership of its Director of Athletics. His experience and untiring commitment to the university has enabled Radford to maintain an extremely lean administrative staff and operation. The Consultants agree with the recommended administrative staff changes proposed in the three-year budget proposal. Of special significance, the Consultants believe the planned transition of the Head Athletic Trainer/Senior Woman Administrator to a full-time administrative role (i.e., Assistant or Associate Athletic Director/Senior Woman Administrator) with primary responsibility in the areas of internal affairs, sport supervision and student-athlete welfare is necessary. Further, the opportunity for increased competitive success would be enhanced by a commitment of funds necessary to add the position of Assistant or Associate Athletic Director for External Affairs. Annual costs associated with this external position are estimated at $60,751 (salary of $45,000, plus benefit costs estimated at 35% of salary). In order to achieve significant competitive advancement of the athletics program, the Consultants believe that RU must grow its revenue received from ticket sales, corporate sponsorship and fund-raising and that the current organizational structure will not facilitate that growth.
-
Coaching Staff The provision of strong and consistent leadership by coaches will substantially impact the opportunity for greater competitive success, as well as an enhanced student-athlete experience. The Consultants concur with the proposed elevation of the head golf, tennis and strength coaches to full-time positions (some which have already occurred), as well as proposed salary increases that bring other members of the RU team to the average salaries of their Big South peers. In addition to those changes, the Consultants believe the elevation of part-time assistant coach positions to full-time status in the Tier I sports of Men’s and Women’s Soccer would increase the opportunity to achieve competitive success and win championships in those sports. Costs associated with upgrading those positions are estimated at $16,050 per sport (salary adjustment from $15,000 to $23,000, plus benefit costs estimated at 35% of salary). Further, the Consultants recommend that RU maintain the flexibility to upgrade additional part-time assistant coach positions when special circumstances arise (e.g., the continued emergence of the softball program and the heightened adverse impact of the loss of quality assistant coaches).
2. Compare each potential conference on a sport-by-sport basis to RU and develop recommendations based on that comparison.
-
For Radford Athletics, the most significant measure of achievement is Big South Conference (BSC) championships. The Sasser Cup has been awarded annually since 1986 to the conference’s most successful sports program. Radford has never won the award. Here is a brief overview of Radford University’s recent competitive record in the conference and NCAA:
-
Big South Conference Championships in the past five years:
Radford has won only 3 Big South Conference regular season team titles in the past 5 years:
-
Men’s basketball in the 2000-2001 regular season (did not advance to the NCAA or NIT)
-
Volleyball in 2000
-
Volleyball in 2001 with no post season
-
Field Hockey was the 2004 NorPac East Division Champion (a regular season title)
-
NCAA Post Season in the past five years by winning Big South Tournament
-
2000 Men’s Soccer – Lost NCAA Play-In
-
2000 Volleyball a first round loss in the NCAA Tournament
-
2002 Women’s Soccer – Lost NCAA First Round
This record demonstrates why Radford Athletics has scored so poorly in the NACDA Cup Standings shown below.
-
United States Sports Academy NACDA Cup Standings over the period 1993-94 to 2003-04:
The NACDA Directors’ Cup annually honors universities maintaining a broad-based intercollegiate athletics program achieving success in many sports for men and women. Originated in 1993-1994, the NACDA Cup has become a significant measurement of athletics excellence nationally. The NCAA Division I membership includes about 320 schools and a lower place in the Directors’ Cup standings represents a greater level of competitive success. It is particularly instructive to use this national standard to compare the relative strengths of conference members and selected other peer institutions. Over the entire 11 year period of the award’s existence, Radford has achieved an average standing of 230 which is 6th among the other eight members of the Big South Conference, as shown in Table A on the next page. During the same period, the other members of the Big South achieved an average standing of 219; with Radford included, the average is 220.
Table A
Big South NACDA Cup Comparison: Last 5 Years And 11 Year Average |
|
|
|
|
|
|
| Institution |
1999-00
|
2000-01
|
2001-02
|
2002-03
|
2003-04
|
11 Year Ave
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Birmingham Southern College
|
262
|
252
|
261
|
269
|
235
|
245
|
Virginia Military Institute
|
229
|
252
|
203
|
229
|
234
|
223
|
Radford University
|
262
|
237
|
261
|
233
|
279
|
230
|
Winthrop University
|
199
|
191
|
197
|
172
|
168
|
246
|
UNC Asheville
|
262
|
252
|
261
|
233
|
279
|
242
|
High Point University
|
262
|
252
|
261
|
233
|
235
|
242
|
Liberty University
|
174
|
158
|
82
|
224
|
201
|
189
|
Coastal Carolina University
|
185
|
137
|
167
|
147
|
103
|
176
|
Charleston Southern University
|
233
|
168
|
261
|
265
|
279
|
227
|
|
2068
|
1899
|
1954
|
2005
|
2013
|
| Annual Average Finish |
230/261
|
211/251
|
217/261
|
223/268
|
224/278
|
220
|
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