Internet marketing
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- Navigate this page:
- Internet marketing definition
- The development of internet marketing
- Opportunities created by internet marketing
- Increased demand and sales
- Growth in e-commerce Growth in e-commerce
- Data mining can be done to
- Challenges associated with internet marketing
Internet marketingDevelopment, opportunities, challenges, importanceObjectivesStudents should be able to:
Internet marketing definition
The development of internet marketing
The development of internet marketingOnline marketing may occur between different stakeholders
The development of internet marketingThe firm should consider the following before implementing online marketing Website development Payment system The nature of the product Integration of marketing strategies Size of the target market Delivery methods Opportunities created by internet marketingWide reach Increased demand and sales Expansion of online payment Cost reduction Growth in ecommerce Market research opportunities Customer feedback Wide reachWide reach
Increased demand and sales
Expansion of online paymentExpansion of online paymentCost reduction
Growth in e-commerceGrowth in e-commerceMore people are shopping onlineMore firms are making their products available onlineShopping can occur at anytimeSome companies operate in one country and have a call centre in anotherMarket research opportunitiesData mining can be done to:
Customer feedbackA company can receive feedback from customers and use this information to:
Challenges associated with internet marketingLegal implications Inability to keep up with demand Differences in language and culture Technological deficiencies Security breaches Download 1.34 Mb. Share with your friends:
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