Order winners and Order Qualifier of Tesco Price: Tesco aims to give its customers excellent value for money. They compare prices with other grocery stores such as Sainsbury's, Asda, and Morrisons and try to match or beat their prices. If their prices are more expensive than these stores, they reward their
customers with promotions, coupons, and loyalty, resulting in excellent value for money. (Tesco)
Tesco's own brand Apart from offering different brands of different products
for customers to choose from, Tesco also manufactures its own brand products. These products are of high quality and available at low prices. In fact, they were the first supermarket to introduce a value range in 1993, and they have continued to push the pace of innovation over the years. Finest and Everyday Value are now two of the UK's largest food companies, with annual sales in excess of £1 billion.
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