It profits through customer satisfaction

selective exposure

selective reinforcement

Question 12 (1 point)

One method of categorizing consumers refers to a large group of older men (called Rugged Traditionalists) who believe in the traditional, old-school gender roles. The Rugged Traditionalist is described in terms of how which of the following influences affect his consumer decision making?

Question 12 options:

psychological

individual

social

Question 13 (1 point)

Scenario 6-2

Fiona is considering a daycare facility for her five-month-old daughter Kate. She has been visiting daycare centres for the past two weeks and has interviewed caregivers at eight different centres. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight daycare centres, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision.

Refer to the scenario. Fiona spent a significant amount of time and effort in selecting the daycare centre for Kate. What sort of product is the centre for Fiona?

Question 13 options:

impulse response

low involvement

routine response